Influencer Community Management: 5 Ways to Reduce Campaign Chaos
The bigger your brand community gets, the more important your influencer community management strategy becomes. Below are five tips to keep...
Communities are a cornerstone of CPG influencer marketing. This post shows off three CPG brands nailing their influencer campaigns through community-building.
Health and wellness brands are perfect for social media influencer communities as creators share the common goal of, well, promoting wellness!
That mission is something that hundreds of creators can potentially rally around. This results in more consistent messaging and likewise gives your community purpose beyond promoting products.
Memore’s mission is to help customers get “back to basics” when it comes to their diet with their green powder blend. The company has a dedicated page on its website to invite applicants to join its self-described influencer community.
The brand promotes affiliate commissions and gifted products among other incentives for those who want to “share the Memore love.” This means more flexibility for influencers as they get to select the types of collabs that make the most sense for themselves, their content and target audience.
Having products featured in a variety of content creators’ daily routines not only builds your brand’s reputation but also creates opportunities to diversify your influencer marketing strategy. Note how Memore’s creators are likewise diverse in terms of their audience.
CPG influencer marketing campaigns benefit from content variety. With a diverse influencer community, you can promote a wide range of products and reach an even wider audience at the same time. For example, you might promote products targeting new moms, vegans or customers aged 50+ all at once through different creators.
Food and beverage brands in particular are typically tasked with targeting multiple audiences with the same products. This drives home the importance of influencer targeting and segmentation as you promote relevant products to relevant influencers within your community.
Honey Stinger is another example of a CPG influencer community that thrives through diversity.
Their “Hive” program is open to influencers, affiliates and ambassadors as the brand targets athletes of all fitness levels. From professionals to amateur runners and folks just starting their fitness journeys, the brand has a lot of potential ground to cover with so many products.
Having a diverse range of influencers means you have more options for personalized partnerships when you do product seeding campaigns instead of sending one-size-fits-all seeding kits. Not to mention more opportunities to experiment with different types of ads, promotions and messaging.
Note how the brand’s influencer landing page combines open and closed-ended questions. The application effectively filters through creators who haven’t had experience with collabs or have collaborated with a potential competitor. This is a great example of influencer vetting and recruiting done right.
Notably, the brand also runs a high volume of UGC ads featuring its influencers. This highlights how your influencer partnerships can serve as the basis for high-performing ad creatives, especially through TikTok Spark Ads.
Again, bigger communities mean more opportunities for ads. Spark Ads have become a cornerstone of CPG influencer marketing as consumers crave authentic content and product reviews to assess new products.
Remember: one of the best ways to attract new members to your influencer marketing community is by giving creators more upside. Beyond affiliate payouts and gifted products, consider how bonuses such as payment in exchange for their Spark Ad Codes can serve as a win-win for you and your community members.
Influencer community-building is a brilliant way to scale social proof and user-generated content.
And for CPG brands that need more and more creators to stay visible, communities are critical.
Fostering that community requires consistency when it comes to delightful creators and setting up influencer collaborations. Doing so at scale not only helps you build brand awareness and earn authentic content but also creates a snowball effect to attract more influencers to your community.
Getting there means having the right tools in your toolbox. That also means moving out of spreadsheets and into an influencer marketing platform designed for community management.
Statusphere’s software serves as an all-in-one management tool for brands to build and manage their communities at scale with minimal legwork. We eliminate time-consuming communication and automate the process of getting products into vetted creators’ hands ASAP.
Want to see how our influencer marketing platform works? Get in touch with one of our experts to see how Statusphere's software can help you build authentic connections with creators at scale.
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