What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Why are UGC creators all the rage right now? We explain who these creators are, how they differ from influencers and if they’re right for your brand.
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
For brands eager for more returns from their influencer campaigns, scaling should be a top priority. This post breaks down what scaling influencer...
As more brands partner with influencers, formal contracts are becoming the norm. This post breaks down what you should include in an influencer...
Want people to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas can sweeten your strategy ASAP!
Instagram branded content ads turn your best creator content into picture-perfect promotional posts. Below we break down five ad examples and why...
TikTok outreach is more of an art than a science. Need help contacting creators? We’re sharing a TikTok collaboration email sample and tips for...
As more CPG brands take to TikTok, now’s the time to level up your strategy. Below we highlight how consumer brands are winning on TikTok with...
Picking the right length for an influencer campaign timeline can be tricky. Our guide is here to tell you how long to run a campaign if you want to...
There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...