Ready to make a bigger impression on your influencers? These PR package note ideas and examples will help you craft messages that people will remember.
Want to build awareness and earn more authentic, repurposable content for your brand?
Good news! Sending PR packages can make it happen.
So, what are you doing to stand out among the plethora of products creators receive?
Here’s the thing: many brands don’t take the time to make their PR packages unique.
We totally understand why, too. Sending personalized PR packages to more than a handful of creators is practically a full-time job if you're trying to manage influencer campaigns in-house.
But brands that do go the extra mile can make a meaningful first impression and earn better content.
And small details like gifting notes make a huge impact on your recipients!
Below we break down PR package note ideas to help. We’ll also share our note templates you can swipe for yourself.
Before we get into the nitty-gritty, let’s quickly define the notes we’re talking about:
PR package notes are messages that brands include with products sent to influencers.
Assuming you're conducting your influencer campaigns in-house, crafting a personal message to creators is a sure way to make your packages unique.
Not sure what to say or which format makes sense for you? We’ve got you covered. To kick things off, let’s look at a few examples of actual PR package notes and why they work.
Handwritten notes are a low-hanging way to delight your recipients. If you're wondering if sending a personalized letter is worth the time and effort, check out the PR package note example below.
Source: @beautybyheatherburns
The glowingly positive response from the recipient speaks for itself.
Done right, your PR package message can really compliment the products you’re sending. This particular example works brilliantly because…
Again, the best influencers are bombarded with PR boxes. Writing a thoughtful message signals that you value your creators and their time.
And given the legwork influencers put in, they'll definitely appreciate the thanks!
Although not as personal as a handwritten message, typed letters are fair game for PR package notes. Check out the example below from Apotheke:
Source: @emilybookedup
This note works because it’s…
This example highlights how personalized notes can feature in your creators’ unboxing experiences.
The more impactful your note is, the more likely influencers are to share it. Doing so ramps up your creators’ excitement and makes your brand look more caring as a result.
Spoilers: not all PR package note ideas require you to write a novel.
As noted by the example above, brevity can score you bonus points with creators. After all, we’re all busy and the same applies to your recipients. Sometimes less is more.
While handwritten note cards offer less of a chance to personalize the gifting experience, they can still get the job done. Below is a solid example from HereNow CBD:
Source: @beau.tybymaddie
Despite being only a dozen words, this note works because it's...
Now that you’ve seen some examples, you’re probably ready to put pen to paper.
But if you’re still not sure what to say in your note, don’t panic!
Not everyone is a wordsmith — we get it.
Below we walk through the steps of crafting a PR note and a few key details to include.
The common thread between the best PR boxes? They all contain personalized notes.
That means addressing the influencers and signing off on your messages, for starters. Sprinkling details about creators and their content is also a good idea.
Handwriting your messages is how you take your notes to the next level, though.
Think about how delighted you feel when you receive a personal letter. Now consider how you can replicate that feeling with your PR package note.
Heck, handwritten notes are so rare these days. That’s all the more reason to write one!
Translation? Handwritten notes make creators feel like a million bucks instead of a face in the crowd. The enthusiasm from the creators in our examples above says it all.
This might seem obvious but we'll say it again: thank creators for their time.
PR package notes don’t have to be complicated. Saying “thank you” should be super straightforward, right? Don’t overthink it.
Depending on your relationship with the creator, you might say “thank you” for…
Source: @kentfoodiesguide
Even if they don’t say it outright, creators want to feel valued and appreciated.
Don’t send a PR package expecting something specific in return. Instead, focus on building a connection. How you say “thank you” can help you do just that.
This a small tip but definitely worth mentioning!
A subtle way to encourage tags from influencers is to include your social @handles within your notes. This is much more straightforward if you’re using a business card or branded letterhead.
Most creators will be more than willing to give you a shout-out, no problem. That said, if you have a complicated @handle or a name similar to another business, better to be safe than sorry.
Your notes shouldn’t feel like a laundry list of instructions for creators.
That said, gifting campaigns are a prime opportunity to learn what relevant influencers think about your brand. A light call-to-action is totally fine if it doesn’t distract from the rest of your message.
A few sample call-to-action phrases for your PR package notes:
Below is a PR package letter example with a specific call-to-action. Take note of the clear line of communication between the creator and the brand (“Looking forward to your feedback on our toner”).
Source: @sarahcolbrese
Your notes should establish that the relationship between you and the creator is just beginning (hint: not ending). Messages that warrant some sort of response via social are ideal. That includes messages, @tags and posts like the one above.
A little bit of creativity with your PR boxes can go a long way. Consider steps to score serious style points with creators and make an impression. This includes:
Source: @sisterz_with_taste
The takeaway? Brainstorm how you can put together a PR package that would result in great unboxing content for your creators.
Now, onto the good stuff! If you’re still struggling with writer’s block, we’ve got a few templates that can help.
We’ve separated our PR package note samples based on industry. No matter what you’re selling, these samples are a solid starting point for your messages. You can adapt them to email outreach or DMs depending on what your creators prefer.
Note: Of course, these samples aren’t the only way to write notes. We encourage you to get creative!
It’s no secret that positive first impressions are key to building a loyal customer base.
Sure, these notes might seem like an “extra” step in the process of gifting products.
But building relationships with creators or earning quality content.
Of course, brands today need more than just a handful of posts from influencers to make their product seeding campaigns worthwhile in terms of time and resources. Earning hundreds of posts from authentic influencers in-house isn't realistic. Writing hundreds of personalized notes isn't, either.
That's exactly why brands are using Statusphere's platform to earn content at scale without sacrificing those positive first impressions on creators. Our platform only matches brands with influencers from our established and vetted creator community using 250+ first-party data points.
Rather than worry about making first impressions, we've already taken care of that step ourselves. After all, we approve each and every creator that joins our community. Relevant matches plus streamlined fulfillment means that influencers are delighted when you receive your products.
Want to learn more about how our software works? Get in touch with our team of experts to see how we can help you get guaranteed content from authentic creators at scale.
This article was first published in November 2020. It was last updated May 20, 2023.
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