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Influencer Marketing Resources

6 Email and Instagram DM Templates for Influencer Outreach

influencer outreach

We get it, influencer outreach can be challenging for brands. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. 

Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. For example, emails can be more lengthy and detailed than DMs. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit.

When it comes to Instagram DMs, you can be more casual with them. They should be short, sweet and to the point. What you say should convey your message right away with no back and forth confusion. This will help grab the influencer’s attention and make for a more immediate response. Check out these templates for pitching inspo:

Generic Collab/Product Feedback Pitch Template

  • Generic Collab Email Template

Hey [Insert Influencer Name],

I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. [Insert another sentence about their feed that adds a human element].

My name is [insert name here] and I work for [insert company name]. We [insert what you do/sell]. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together!

Let me know if you are interested and I will send more details!

Thanks!

[insert your name here]

  • Generic Collab Email Template in Use 

Hey Julie, 

I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Not to mention your dog, Waffles, is sooo cute!

My name is Kristen and I work for Flex. We sell organic protein powders and shakes created by women, for women. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together!

Let me know if you are interested and I will send more details!

Thanks!

Kristen

  • Generic Collab DM Template 

Hey [insert influencer name],

The team and I loved your post about [insert description of related post]. At [insert company name here] we [insert what you do/sell]. We’d love to send some your way so you can give it a try and share with your audience!

Let me know if you’d be interested - thanks! -[insert your name here]

  • Generic Collab DM Template in Use 

Hey Erica, 

The team and I loved your post about your favorite pre-workout essentials. At Flex, we make organic protein powders and shakes for women. We’d love to send some your way so you can give it a try and share with your audience!

Let me know if you’d be interested - thanks! -Kristen 

Brand Ambassador Pitch Template

  • Brand Ambassador Email Template

Hey [insert influencer name], 

My name is [insert name here] and I’m with [insert company here]. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. We would like to invite you to become a brand ambassador for our company! We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose].

As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors].

If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about!

Thanks!

[insert your name here]

  • Brand Ambassador Email Template in Use 

Hey Lauren, 

My name is Kristen and I’m with Flex. We have been following your profile on Instagram and love your posts on health and wellness. We would like to invite you to become a brand ambassador for our company! We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind.

As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order!

If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about!

Thanks!

Kristen

  • Brand Ambassador DM Template

Hey [insert name here],

We’re launching a brand new campaign for our [insert product here] and would love for you to be a brand ambassador for our company, [insert company name here]! Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. If you’re interested, please email me at [insert email here]. 

We’re excited to have you join our team! 

[insert your name here]

  • Brand Ambassador DM Template in Use

Hey Mariah,

We’re launching a brand new campaign for our “Shake It!” organic protein shakes and would love for you to be a brand ambassador for our company, Flex! Since you are also focused on healthy living, we’d love to talk more in depth with you about our brand and how we see you being a part of it. If you’re interested, please email me at kristen@flexupyourlife.com. 

We’re excited to have you join our team! 

Kristen

influencer pitching

Giveaway Collab Pitch 

  • Giveaway Collab Pitch Template

Hi [insert influencer name here],

My name is [insert name here] and I work for [insert company name]. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here].

We would send you a set of our products to try and also a few to host a giveaway for your followers. The rules to win would be simple, [insert giveaway rules]. 

If you’re interested, I’d love to chat more with you about the details!

Thanks!

[insert your name]

  • Giveaway Collab Pitch Template in Use

Hi Gina,

My name is Kristen and I work for Flex. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women!

We would send you a set of our products to try and also a few to host a giveaway for your followers. The rules to win would be simple, they would just need to follow both of our accounts and tag 3 friends in your Instagram post about our product.

If you’re interested, I’d love to chat more with you about the details!

Thanks!

Kristen

  • Giveaway Collab Pitch DM Template

Hey [insert name here],  

We love your [insert topic] content and think you’d enjoy our [insert company name and products]. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Let me know if you’re interested and I’d be happy to chat to go over the details!

Thanks!

[insert your name]

  • Giveaway Collab Pitch DM Template in Use

Hey Emma, 

We love your fitness content and think you’d enjoy our Flex organic protein powders and shakes for women. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Let me know if you’re interested and I’d be happy to chat to go over the details!

Thanks!

Kristen

Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. Need help connecting with the right influencers for your brand? Click here to chat with one of our influencer marketing specialists!