Gifting notes add a personal touch to your brand's influencer packages. Here's how to write your own influencer gifting note plus examples to inspire you!
Influencer gifting is a powerful way to engage creators and build word-of-mouth.
Because everyone loves a good gift, right? Creators are no exception!
At a glance, gifting campaigns are all about getting products into the hands of influencers.
But before sending a single package, you should think about your influencer gifting note.
Notes can help you stand out in a sea of collab requests by making a first impression worth posting about. However, your notes need to be more creative than a typical greeting card.
Below we break down how to write influencer gifting notes that delight your creators.
Given all that goes into influencer campaigns, a thank-you note might seem like a small detail.
The reality, though? Gifting notes are about more than common courtesy. Here’s why:
Think that influencers ignore or overlook gifting notes? You’d be surprised. Influencers almost always go out of their way to shout out brands that send handwritten notes.
Source: @justpromisebakare
Personal notes guarantee that your product gifting campaigns start off on the right foot. They're a low-hanging opportunity to make a lasting impression on your brand partners, especially if you're already putting in the effort in-house to send products to creators.
Gifting notes are anything but one-size-fits-all. This is good news as you can flex your creative muscles and pick a message that works for your brand and bandwidth.
For example, many brands will include short but sweet thank-you notes in their PR packages.
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While these super short messages may seem low-effort, they still get the job done of delighting creators. The fact that so many influencers shout out these types of notes is telling. after all, any sort of handwritten note immediately gives your PR packages a personal touch
However, some brands truly go above and beyond with full-blown letters to influencers. These types of gifting notes are typically reserved for your best influencer partners and ambassadors.
The gifting note example above highlights how brands can stand out from the crowd by prioritizing a one-of-a-kind creator experience when it matters most.
Think about even the "small details" of your influencer gifting kits and how they can have a positive impact on your creators and their content. Long or short, writing gifting notes can boost your posting rate and the quality of UGC you earn from creators.
Now, onto the good stuff! Below are our tips to take your thank you notes to the next level.
We’ll also highlight a few more influencer gifting note examples through our tips to inspire you.
Let’s be real: influencers receive gifted products all the time. Standing out from competing brands means going the extra mile yourself to get their attention.
Fact: 90% of people claim to react positively to personal, hand-written letters and cards.
That’s why it’s so important to personalize your gifting notes. Each note needs to be tailored to individual influencers. This makes your messages truly one-of-a-kind.
A few ways to personalize your gifting notes include:
Remember: these notes are your chance to make your creators feel like valued members of your influencer community. If you’re not convinced that they work, look at the examples below.
Here’s a simple but effective gifting note sample from Gymshark:
Source: @vea2511
Peek the caption: “The note means more to me than the gift.”
The influencer’s positive response speaks for itself. This message also highlights how you don’t need to write a novel to make your note impactful.
Personalized messages make influencers feel like a million bucks. Handwritten influencer gifting notes are a pleasant surprise, especially for creators who spend all day sifting through emails.
Check out the glowing response in this gifting note example from Soon Skincare:
Source: @prettybyrdsmiles
Beyond personalization, consider ways to make your gifting note pop. This might include:
This gifting note from Cheekbone Beauty is next-level. Their influencer thank you card contains plantable seeds. You can literally plant the note into the ground. How wild is that?
Source: @sparklemomm.blog
This is a shining example of how to make your gifting notes pop. Doing so is likewise an awesome way to encourage creators to post UGC and shout you out.
Note: a typed gifting note is better than no note at all. If you’re only sending products to a handful of influencers, taking the time to handwrite your message is worth it.
Let’s say you’re sending a unique product or an item your creators are using for the first time.
Consider how your gifting note can guarantee they use your products as intended. For haircare brands, simple instructions like “apply to damp hair” or “leave in for extra shine" can help. These details also guide influencers to create the kind of content you’re looking for.
Notes can provide important context as to why you sent creators the products that you did. Tailoring your product packages to individual influencers is a great way to personalize the gifting experience. For example, a candy brand might send dairy-free products to a vegan influencer.
You don’t need to write a novel’s worth of details. If there is something special about your product, you can reinforce it in a sentence or two in your gifting note.
The more informed your influencers are, the better.
Since influencers often divide their time between multiple brands, providing product details is a big help for them. This means they don’t have to do research or second-guess how your product works. This highlights how influencer gifting notes encourage better content.
Note: Again, don’t try to cram an instruction manual onto your cardstock! If you want to supplement your gifting note with a “tips” sheet or a visual “how-to” one-pager, go for it.
It goes without saying but your gifting notes should show legit appreciation and say “thank you.”
Sure, you’re technically the one providing the gifting here.
But remember that your influencers are really the ones doing you a favor. As noted earlier, a thoughtful thank you letter encourages awesome content.
Influencers understand the arrangement when it comes to product seeding. They shouldn’t feel like your gift is just a marketing ploy, though.
Influencers also notice when brands “copy-and-paste” their PR packages.
That’s why you should do your best to show you care by making every word count.
A sincere “thank you” can make your influencer relationship feel more personal and less suit-and-tie. Don’t put pressure on them by thanking from for content they haven’t posted yet. Instead, you can thank them for…
Source: @a_sprinkle_of_jo
Look at the influencer’s gratitude in the caption. That’s the power of a handwritten message!
Now that you know what to include in your messages, it’s time to figure out how to actually write a gifting note. If you don’t consider yourself much of a writer, don’t panic!
Just because you need to personalize thank you notes to influencers doesn’t mean you have to start each one from scratch. Your time is valuable, too!
That’s why we put together the sample template below. We have more note ideas if you need them!
Making a strong impression is key to any successful influencer marketing campaign. That's why the stakes are high when it comes to what you put in your PR packages.
Sure, writing personalized gifting notes is a great way to stands out from the crowd.
But there's no denying that the process is incredibly time-consuming.
If you're struggling with in-house gifting campaigns or simply aren't getting posts from your influencer boxes, Statusphere's software can help.
Our product gifting platform matches brands with micro-influencers from our vetted creator community for ongoing collabs. Unlike in-house gifting campaigns where brands often get ghosted, our software is built brands get guaranteed, authentic content at scale.
Think hundreds of posts, not a handful.
We can also support pure seeding campaigns with guaranteed delivery.
Most importantly, Statusphere's platform prioritizes a creator-first experience. Not to mention we can create personalized messages on your behalf as part of our fulfillment process. Our fulfillment technology keeps creators in the loop and ships products within 48 hours, too.
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Want to learn more about how our gifting platform works? Get in touch with one of our experts to see how we can scale your influencer marketing efforts in a fraction of the time.
This article was first published in March 2019. It was last updated September 27, 2024.
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