The rules for advertising CBD products can be tricky to navigate without falling into legal grey areas that could get your brand in a lot of trouble. Unfortunately top social channels like Facebook and Instagram have their own guidelines that don’t allow for any kind of paid ads involving CBD oils or products. With the power of social media marketing becoming more evident, it can be frustrating to have so many limitations. And with so many hoops to jump through when it comes to running ads, we suggest skipping that altogether and going straight to product gifting as the solution.
Why Product Gifting Is Allowed
Product gifting is a form of influencer marketing that involves providing the product for an influencer to use for free, or as a gift, in exchange for their honest feedback in their posts or videos. This kind of advertising hasn’t been restricted by the guidelines of social media because the platforms still allow organic content about CBD products to be posted. By using product gifting campaigns as your solution, you will avoid all the legal stipulations of social media, while still doing everything you can to utilize digital media marketing.
Why Product Gifting Works for CBD
One of the major challenges CBD brands have to is overcoming the lack of knowledge people have on how it works, and what it can be used for. Of course you could post that kind of information straight to your own social media channels and blog, but the likelihood of garnering decent visibility without the ability to boost posts isn't high.
By running a product gifting campaign for CBD products, you can help educate new consumers on CBD. Having the influencers post about your product is great, but also having them post key facts about CBD can help change the negative perception surrounding the products. Think about it: their followers trust their opinions and are an open audience willing to listen to what they have to say. By tapping into that audience, you can alter the way people view CBD and get your product in front of a wider audience.
Working Product Gifting Into Your Budget
Here’s the best part about product gifting: the budgeting for it is super low. The whole difference between traditional influencer marketing and product gifting is the payment process. With traditional influencer marketing there is usually an extra cost associated with paying influencers to post along with giving them the product. With product gifting campaigns, you are simply giving them the product in exchange for an honest post or video.
So what does that mean for your marketing budget? Since you don’t have to pay influencers past the cost of the products you send them, you can recruit a larger number of influencers using a fairly small amount of money. With paid ads currently out of the picture, this form of marketing is not only doable, but a fantastic option. Ready to amp up marketing for your CBD brand? Click here to chat with an influencer marketing specialist at Statusphere!