Not sure where you should run your next influencer marketing campaign? Below we explain the benefits of TikTok vs. Instagram to help you choose.
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Ready to recruit brand ambassadors on Instagram? Here's what your pitches should say and how to get the right ambassadors for your brand.
The influencer outreach process sets the tone for your partnerships. Use these DM and email templates to make a positive first impression when you...
Instagram branded content ads turn your best creator content into picture-perfect promotional posts. Below we break down five ad examples and why...
As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.
Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...
Reporting is crucial to assessing influencer campaign performance and ROI. This post breaks down the basics of effective influencer measurement.
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.