Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
How are brands using Instagram Reels to win customers? Check out these Reels examples and ads to get inspired to level up your own social video...
Should your brand use the Instagram Creator Marketplace to find influencers? See how the Instagram Creator Marketplace works, plus pros & cons.
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
The influencer outreach process sets the tone for your collaborations. Use these influencer outreach email templates and DMs for a stronger pitch!
High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...
Not sure how to find micro-influencers without getting overwhelmed? Here are a dozen free and paid methods to find micro-influencers for your brand...
Partnership Ads on Instagram let brands promote UGC to a wider audience. Learn how Instagram Partnership Ads work, why they’re effective and how to...
If you’re doing UGC ads on Instagram, you need Partnership Ad codes! Here’s our breakdown of where to find Instagram Ad codes and how to generate...
What's the best length for TikTok videos and Instagram Reels? Here's our report analyzing 2,000 creator videos to inform how long (or short!) your...
Instagram branded content ads (now Partnership Ads) make it easy to turn your best creator content into a paid promotion. Here are some of our...
Need to recruit more Instagram creators to promote your products? Here's how to find Instagram influencers and micro-influencers to scale your...