Instagram Influencer Marketing

It’s no secret that doing a giveaway will attract new followers who are interested in the prize. The hard part occurs when your new followers start to disappear once the giveaway is over.

Optimizing your Instagram campaign while it's still running can save it from falling flat and wasting your budget.

Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Here are the main things to know before you dive into the world of influencer marketing.

To do product gifting at scale, it's best to utilize influencer marketing platforms. These platforms make it possible for you to work with more influencers and get your brand in front of fresh faces ...

The rules for advertising CBD products can be tricky to navigate without falling into legal grey areas, that's why CBD brands are using product gifting as the solution.

Move over Valentine’s Day, we’re here to celebrate our gals for Galentine’s. If you’re not familiar with Galentine’s Day, well then Leslie Knope from Parks and Recreation has some news for you — it’s ...

There are hundreds of companies that offer quick and easy ways to snatch followers, but this solution comes with a price that’s more than just monetary.

The best way to gain followers is through not sacrificing your brand's integrity.

If you’re worried your brand might be lacking in the give part of your brand-customer relationship, then there’s no better fix than running an Instagram giveaway.

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.

Just like with a product launch or special campaign, influencers can also be used to help spread the word about a contest or giveaway.