High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
The influencer outreach process sets the tone for your partnerships. Use these DM and email templates to make a positive first impression when you...
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.
Time for a crash course in influencer collaboration! Here are the biggest dos and don'ts of influencer marketing brands should mind when...
Reporting is crucial to measuring influencer campaign performance and ROI. This post breaks down what goes into an influencer report and the metrics...
Need to budget for influencer marketing? This post breaks down how to set a smarter influencer marketing budget to meet your brand's goals in 2023...
Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples highlight how investing in influencers is...
Not sure where you should run your next influencer marketing campaign? Below we explain the benefits of TikTok vs. Instagram to help you choose.
Instagram branded content ads (now Partnership Ads) turn your best creator content into picture-perfect promotional posts. Below we break down five...
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...