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Brand Affiliate Program Outreach Templates

Brand Affiliate Program Outreach Templates

Brand affiliate programs require tons of planning and set up, which means when it comes time to reach out to the actual brand affiliates, there’s a lot riding on getting them to come onboard. It’s important to send out the perfect message to get potential affiliates interested in what your program has to offer, or your message could be left on “Read.” In today’s blog, we’re providing you with brand affiliate program outreach templates that’ll get you those affiliates! 

Before you start pitching, remember that an affiliate program is when influencers, bloggers, website owners, or anyone with online influence promotes your products and earns a commission in exchange for traffic or sales. It’s truly a win-win scenario, as the influencer gets to monetize their content and brands only pay the influencers involved if their promotions contributed to a sale. 

Before you Pick a Template

It’s important to have an outreach strategy before you select a template. If you already have one in mind, skip ahead to our templates! If not, keep the following tips in mind: 

  • Keep an eye out for any instructions the influencer has given about how they prefer to be contacted so that your message won’t be ignored or buried. Because every influencer prefers to be contacted differently, it’s a good idea to have both email and DM outreach templates set up and ready to go. 
  • Outreach emails can be more detailed than DMs, allowing you to give a more in-depth explanation of your affiliate program, its benefits, your products, and how you believe the program is right for the influencer.
  • DMs should be succinct. Keep them short and straight to the point. A straightforward, benefit-focused DM will grab the influencer’s attention and make them want to reply to your message quickly. 

Below are a few brand affiliate program outreach templates to guide you in the right direction and get affiliates considering joining your program:

Brand Affiliate Email Template:

Hi [insert influencer name],

My name is [insert name here] and I’m with [insert company here]. We have been following your profile on [insert social media platform] and love your posts on [insert topic that relates to your brand’s niche]. 

We would like to invite you to become a brand affiliate for our company! We believe your [insert something once again that resonates with the type of content they post and your brand’s niche] really aligns with our company’s values and mission [insert info about what the affiliate program has to offer, benefits of the program, and your brand’s purpose].

As a brand affiliate, you’d partner with us for [insert how you plan to utilize your affiliates to reach out to your target audience and discuss collateral like coupon codes]. 

If you’re interested, I’d love to discuss further what our brand affiliate program is all about! 

Thank you!
[insert name here]

Brand Affiliate Email Template In Use:

Hi Jamie,

My name is Kristen and I’m with Dusk. We have been following your profile on Instagram and love your posts on everyday skincare products with clean ingredients. 

We would like to invite you to become a brand affiliate for our company! We believe your love for organic products really aligns with our company’s values and mission of providing healthy skincare products for women and believe you would be a great fit for our affiliate program. 

As a brand affiliate, you’d partner with us for Instagram campaigns featuring our new line of organic skincare products. You will receive a 15% commission for any products sold as a result of your promotions, and a personalized affiliate code so your followers can get 20% off their first Dusk order! 

If you’re interested, I’d love to discuss further what our brand affiliate program is all about! 

Thank you!
Kristen

Brand Affiliate DM Template:

Hi [insert influencer name],

The team here at [insert company name] and I loved your post about [insert description of related post]. At [insert company name] we [insert what your brand stands for/sells]. We’d love to have you join our affiliate program where [insert collateral info like coupon codes].

Let me know if you would like to discuss the program further and if you’d be interested - thanks! - [insert your name here]

Brand Affiliate DM Template In Use:

Hi Laurie,

The team here at Dusk and I loved the post you made today about organic, everyday skincare products. At Dusk we strive to provide women with healthy self-care products. We’d love to have you join our affiliate program where you will receive 15% on any products you sell and a personalized coupon code for your followers to get 20% off their first Dusk order! 

Let me know if you would like to discuss the program further and if you’d be interested - thanks! - Kristen

Figuring out how to craft the perfect pitch to grab the attention of your ideal affiliate can be challenging, but using a simple template can help. Remember to keep your outreach offer appealing to influencers and make sure you’re connecting with influencers in a way that is authentic.

influencer pitching

Before you send out your templates, make sure you’re connecting with the right influencers for your brand. Choosing micro-influencers in your niche can be a great asset to a brand affiliate program because of the authentic, high-engagement content they create. Need help finding influencers to drive sales for your next brand affiliate program? Click here to chat with one of our influencer marketing specialists!