Although influencer marketing can be hard to track, there are many influencer marketing statistics that prove it's where you should be spending your marketing dollars. Influencers can help you reach your target audience with the push of a share button, while creating beautiful content featuring your product. People naturally gravitate toward aesthetically pleasing photos, and if they’re coming from a user we follow, relate to and trust, we find ourselves wanting to purchase whatever products they’ve shared. Influencers are more powerful than we think, and these statistics show us just how effective their marketing strategies and tactics are:
1. 70% of teenage YouTube subscribers trust influencer opinions over celebrities.
This can be attributed to the personable characters, the relatable content produced and the video shows more of who a person is than photos or blog posts. YouTubers are known for being very open, honest and friendly with their followers, which increases the level of trust built between them and their subscribers.
2. 86% of women turn to social networks before making a purchase.
Women often will look at products from the retailer’s social media page to ask for opinions from other customers, largely because women are more active on social media today than in years past. They also seek out reviews on products on YouTube, blogs and forums.
3. 92% of people trust recommendations over individuals (even if they don't know them) over brands.
Think about that for a moment. That means that most traditional ads are a waste of time, and that it's all about the influencer marketing. Specifically micro-influencer marketing has become the new word-of-mouth marketing for the 21st centuty, and brands that don't realize this are going to fall behind .
4. 47 percent of online customers use ad blog technology.
Consumers are a lot savvier than some marketers think, and hate ads. This leads to them downloading and installing ad blog technologies on thier devices. Thats why influencers marketing is so great, beacause you are advertising through content that your target audience actually wants to see.
5. Interest in influencer marketing has increased more than 90 times since 2013.
This spike of interest can has been fueled by the success of big-name brands like LG, Samsung and Mercedes, as well as top social media influencers who have helped brands successfully promote products and services to users.
6. In 2016, most marketers spent between $25,000 and $50,000 per influencer marketing program.
And those figures are expected to double this year.
7. 74% of consumers use social media to make buying decisions.
This is true of all age groups, but especially millenials. One of the first things they do after seeing a brand they like is look them up on social media. If there is no one posting about your brand on social media, the trust factor goes down. This is why implementing an influencer marketing program for your company can be so benefitial, because it guarentees people are posting about your brand.
8. 81% of marketers who have used influencer marketing judged it to be effective.
More than two-thirds of marketing and communications professionals cited content promotion as a tactic for which they engaged with influencers.
9. Word-of-mouth advertising renders a better retention rate in 37% of users.
Influencer marketing is essentially next-level word-of-mouth advertising. Consumers are looking to influencers they follow and trust for their opinions about products just like they would with their friends and family.
10. 92% of people trust recommendations from people, not brands, even if they don’t know them.
People like people, and people listen to people. If they’re getting honest reviews and recommendations about products they’re uncertain of, an influencer can easily help them make a decision if they’re on the fence about purchasing a product.
Having a clear understanding of the effectiveness of influencer marketing and how consumers react to it are essential when deciding to implement it into your marketing strategies. If you are interested in kickstarting an influencer marketing campaign for your brand, click here to find out how Statusphere can help.