As more CPG brands take to TikTok, now’s the time to level up your strategy. Below we highlight how consumer brands are winning on TikTok with...
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
How do brands calculate the ROI of influencer marketing? This post breaks down strategies for tracking influencer ROI and formulas that can help.
Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...
It’s no secret that beauty marketing is fiercely competitive. Our guide to skincare social media uncovers the best ways for beauty brands to glow and...
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to whitelist influencer posts and why you...
TikTok whitelisting instantly transforms creator videos into top-tier ads. This post explains how to whitelist TikTok content and why brands should...
As retail and ecommerce evolve, so do consumer expectations. Here are the biggest consumer behavior trends brands should know in 2022 and beyond.
Looking for TikTok influencer marketing examples? This post breaks down ten awesome campaigns and ideas to inspire brands working with TikTok...
Should you be using TikTok for business? This guide breaks down the benefits of building your brand's TikTok presence and ideas to help you get...