Trends & Insights

Are you trying to increase your brand's presence on TikTok? Check out our top five tips to improve your TikTok marketing strategy.

Looking for ways to create positive interactions between your brand and customers online? Here are 5 ideas for taking experiential marketing digital.

Reporting the results of your influencer marketing campaign can be stressful and overwhelming. Here, we break down how to measure success based on your campaign goals.

Learning a new app can be overwhelming, but not if you have these TikTok Brand Guidelines at your side.

Not sure which TikTok influencer marketing campaign is right for your brand? Take a look at these campaign examples and ideas!

From picking the perfect products to including a handwritten note, here are 6 PR package ideas to get micro-influencers posting about your products!

Pinterest's uses extend beyond driving brand awareness and sales. Many brands and influencers use it to drive traffic to their Instagram. Here are examples of 6 brands doing just that!

With 130 million users tapping on shopping posts every month, it's time for your brand to join in on the Instagram Shop hype! Here's a step-by-step guide to show you how to set up an Instagram Shop ...

Brands and customers are continuing to adopt social commerce platforms, like Facebook and Instagram Shops. Here's everything you need to know about social commerce and the social commerce trends you ...

If your target audience includes a mix of both Gen Z and millennials, it’s tempting to create one marketing strategy and apply it to both groups. The question is, will doing this earn you results, or ...

Influencer marketing campaigns can generate a lot of engagement around your products, but if you aren't using retargeting ads, there’s a good chance you’re letting most of that hard-earned buzz go to ...

Want to turn more of your website visitors and leads into customers? Here are 7 retargeting ad examples that convert.