For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...
Unclear about all of these new branded content terms? We hear you! This post explains influencer allowlisting, whitelisting and dark posting in plain...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...
Is TikTok SEO on your radar? This post breaks down how TikTok search works and the steps brands can take to help their videos rank for relevant...
It’s no secret that beauty marketing is fiercely competitive. Our guide to skincare social media uncovers the best ways for beauty brands to glow and...
Is the TikTok Creator Marketplace the right place for brands to find influencers at scale? This post breaks down the platform’s pros and cons to...
CPG brands are crushing it on TikTok right now. Below we highlight what top consumer brands post on TikTok and how to maximize your influencer...
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...