Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.
The numbers don’t lie when it comes to how well influencer marketing works. Below we share over a dozen influencer effectiveness statistics that...
Learn all about how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits, we break it all down below!
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines to help you make the most of the app ASAP.
Why are UGC creators all the rage right now? We explain who these creators are, how they differ from influencers and if they’re right for your brand.
Is TikTok SEO on your radar? This post breaks down how TikTok search works and the steps brands can take to help their videos rank.
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
Is the TikTok Creator Marketplace the right place for brands to find influencers? This post breaks down the platform’s pros and cons to consider.