Trends & Insights

New data from TikTok proves the positive benefits of creator content for brands, with potentially massive gains.

Incorporating creators in your Amazon marketing strategy can boost your sales and brand awareness, but that's not all. Here are seven good reasons to include them in your Amazon marketing strategy.

Influencer marketing has been through a lot this year, and will only continue to change. We've gathered our top trends and predictions for 2022 right here.

Social media engagement can be an uncertain science, but we think we've cracked the code to getting more engagement for your brand in 2022.

Looking for examples of social proof? You can always take a page out of these 7 brands' books.

TikTok challenges and Branded Hashtag Challenges may sound similar, but they have different uses and results. Here's how they compare.

Make 2022 your brand's best year ever with these CPG marketing tactics.

U.S. retail ecommerce revenue has been growing steadily over the past few years, and that is projected to increase in 2022. Here's how to make the most out of it.

Marketing for retail is undergoing some big changes in 2022. Use these trends and tactics to inform your retail marketing strategy.

Consumer-to-consumer marketing relies on reviews, user-generated content, creator collabs and more. Here's why it's the missing ingredient in your sales funnel.

New to consumer-to-consumer marketing? Here's everything you need to know about this emerging marketing channel and why it works.

Consumer-to-consumer marketing and B2C marketing can both help brands promote to consumers, but there are some key differences. Find out which you should be using.