Micro-Influencer Marketing

The more Instagram ambassadors you have posting about your brand, the wider your reach will be! Here's how you can build an army of them.

Not sure which TikTok influencer marketing campaign is right for your brand? Take a look at these campaign examples and ideas!

Influencers can help make your retail merchandising strategy more effective. Here are some ways you can involve them and how they can help you drive sales.

Ready to launch a TikTok campaign? Here's everything you need to know about finding the right TikTok influencers and how to incentive them to create content for your campaign.

From picking the perfect products to including a handwritten note, here are 6 PR package ideas to get micro-influencers posting about your products!

Finding new and effective ways to get more people talking about their experiences with your brand or product can be a challenge. These tips will help you scale your word-of-mouth marketing strategy.

Can't figure out how to download your Instagram Reels? Don't worry. We'll show you how in this step-by-step guide.

If your target audience includes a mix of both Gen Z and millennials, it’s tempting to create one marketing strategy and apply it to both groups. The question is, will doing this earn you results, or ...

Influencer marketing campaigns can generate a lot of engagement around your products, but if you aren't using retargeting ads, there’s a good chance you’re letting most of that hard-earned buzz go to ...

Both YouTube sponsorships and TikTok collabs can increase brand awareness and drive sales. But there are differences as well. We're reviewing the pros and cons of each so you can decide which one is ...

Influencer marketing is a great way to expose people to your brand and can even inform purchase decisions. Let’s dive into how to find Amazon influencers to collaborate with.

Amazon has one of the largest affiliate marketing programs in the world. Here's how it works for merchants -- from commissions to benefits, and everything in between.