Micro-Influencer Marketing

Consumer-to-consumer marketing and B2C marketing can both help brands promote to consumers, but there are some key differences. Find out which you should be using.

Everyday user-generated content has the power to influence trust (and purchases). Here are 10 user-generated content examples that did just that.

UGC is a powerful tool that your brand likely isn't making the most of. Here are some ways to leverage UGC to strengthen your online sales funnel.

Understanding what drives purchase behavior leads to better marketing. Here are 5 factors that influence purchase behavior to keep in mind!

If you're new to influencer collaborations, you'll want to keep these dos and don'ts in mind.

Instagram has announced it will be moving its focus to video content over photos. If you need more reasons Reels can benefit your brand, we've outlined them here.

Instagram's upcoming affiliate feature holds a number of pros and cons for the brands that will utilize it. Here are the biggest takeaways.

Instagram Shopping from Creators will change the way followers shop from creators on social media. Here's everything you need to know about this new feature.

If you've had trouble setting up an Amazon promo code to last longer than 30 days, you're not alone. We did some digging and created this step-by-step tutorial to walk you through the process.

Looking for ways to create positive interactions between your brand and customers online? Here are 5 ideas for taking experiential marketing digital.

Reporting the results of your influencer marketing campaign can be stressful and overwhelming. Here, we break down how to measure success based on your campaign goals.

TikTok's growing popularity makes it essential to influencer marketing, but it can be tricky to find creators in your niche. Luckily, we've broken down the best ways to find TikTok creators here.