Micro-Influencer Marketing

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10 Surprising Influencer Marketing Statistics

Although influencer marketing can be hard to track, there are many influencer marketing statistics that prove it's where you should be spending your marketing dollars.

10 Surprising Influencer Marketing Statistics

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influencer marketing strategies

3 Influencer Marketing Strategies for Small Businesses

If you’re a small business, influencer marketing can be an incredible resource to build awareness for your business. Here are three useful influencer marketing strategies that you should be utilizing.

3 Influencer Marketing Strategies for Small Businesses

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3 Ways to Capitalize on Influencer Marketing Campaigns

Getting social influencers to post about your product is not an easy feat, so you want to make sure you get the most out of it. Unfortunately many businesses don’t take these steps to get the most ...

3 Ways to Capitalize on Influencer Marketing Campaigns

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How to Structure a Brand Ambassador Program

Having a successful brand ambassador program can make or break your efforts to get the word out about your brand. Utilizing social media influencers to increase traffic to your business, as well as ...

How to Structure a Brand Ambassador Program

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Affiliate Programs vs. Ambassador Programs: The Basics

Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a ...

Affiliate Programs vs. Ambassador Programs: The Basics

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What to Look for When Hiring an Influencer Marketing Company

Influencer marketing is quickly becoming one of the most effective ways to spread the word about your brand. Unfortunately, it can be incredibly time consuming and tedious. This leaves companies ...

What to Look for When Hiring an Influencer Marketing Company

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Top 5 Influencer Marketing Mistakes

Influencer marketing is all the rage – and with good reason. Many brands have discovered that a single mention from a popular celebrity or influencer can make their sales skyrocket. However, ...

Top 5 Influencer Marketing Mistakes

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4 Types of Brand Ambassador Programs

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

4 Types of Brand Ambassador Programs

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Benefits of Influencer Marketing for Restaurants

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

Benefits of Influencer Marketing for Restaurants

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4 Forms of Influencer Marketing ROI

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

4 Forms of Influencer Marketing ROI

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How to Start Instagram Influencer Marketing

When it comes to social media marketing, Instagram can be one of the most difficult networks to gain traction. With that said, it can also be one of the most rewarding once you start building your ...

How to Start Instagram Influencer Marketing

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Influencer Marketing Metrics: Why Followers Don't Matter

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

Influencer Marketing Metrics: Why Followers Don't Matter

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