Micro-Influencer Marketing

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

There are various types of influencers to partner with, and each type can provide unique benefits. Here's how to choose the right type for your brand.

Just because your influencer seeding campaign flourished doesn’t mean the nurturing is over. Here are some tips on how to measure its success afterward.

There’s plenty of product seeding platforms out there, but only one Statusphere! Here’s how we stand out from the rest.

What is a nano-influencer? Your brand’s decision on which influencers to pair with may change after reading more about these mini moguls.

Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Here are the main things to know before you dive into the world of influencer marketing.

There are plenty of ways to partner with micro-influencers on Instagram as a part of your social media strategy, you just have to find them. The only thing is, there’s a bit more to this than just ...

To put it simply, a micro-influencer is someone with a smaller following than notable influencers with millions of followers (think the Kylie Jenners of the world) but gets a ton of real engagement ...

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.