Micro-Influencer Marketing

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.

Gone are the days of paying for big celebrities to promote your product, much less a TV ad. These “micro-influencers” are more relatable to their audience, and working with micro-influencers in mass ...

Let me guess. You’ve tried to do influencer marketing in the past and you had an awful experience. The influencers didn’t respond (typical) - but if they did, it took you 10 emails back and forth to ...

Although influencer marketing can be hard to track, there are many influencer marketing statistics that prove it's where you should be spending your marketing dollars.

If you’re a small business, influencer marketing can be an incredible resource to build awareness for your business. Here are three useful influencer marketing strategies that you should be utilizing.

Getting social influencers to post about your product is not an easy feat, so you want to make sure you get the most out of it. Unfortunately many businesses don’t take these steps to get the most ...

Having a successful brand ambassador program can make or break your efforts to get the word out about your brand. Utilizing social media influencers to increase traffic to your business, as well as ...

Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a ...

Influencer marketing is quickly becoming one of the most effective ways to spread the word about your brand. Unfortunately, it can be incredibly time consuming and tedious. This leaves companies ...

Influencer marketing is all the rage – and with good reason. Many brands have discovered that a single mention from a popular celebrity or influencer can make their sales skyrocket. However, ...

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...