Micro-Influencer Marketing

Influencer marketing campaigns can generate a lot of engagement around your products, but if you aren't using retargeting ads, there’s a good chance you’re letting most of that hard-earned buzz go to ...

Both YouTube sponsorships and TikTok collabs can increase brand awareness and drive sales. But there are differences as well. We're reviewing the pros and cons of each so you can decide which one is ...

Influencer marketing is a great way to expose people to your brand and can even inform purchase decisions. Let’s dive into how to find Amazon influencers to collaborate with.

Amazon has one of the largest affiliate marketing programs in the world. Here's how it works for merchants -- from commissions to benefits, and everything in between.

Between viral hashtags, viral videos, and more than 800 million users, TikTok has huge sales potential! In this blog, we highlight 5 reasons why TikTok influencer content drives the most sales and ...

These influencer marketing trends will be showing up in a big way in 2021. Make sure you're incorporating them into your influencer marketing strategy!

TikTokers can help drive your social media audience in-store and turn browsing shoppers into paying customers. 

We’re taking a deep dive into this new feature so you have everything you need to know! We’ll share how to create an Instagram Guide, ways you can use them and how you can include influencers. 

From travel influencers to TikTok—we’re investigating how social media influencer marketing will change post-COVID-19.

Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry!

Learn how to report influencer marketing ROI to your boss so you get the green light on your next campaign.

With so many social media platforms for your brand to run campaigns on, it's important to know how to calculate influencer marketing ROI across them all.