Fashion Brand Marketing

Specialty retail stores can help your brand reach niche audiences. Are you ready to be in stores?

The best retail marketing strategies often use their social media platforms to drive in-store sales. Here's how.

In-store marketing can make or break your ROI. Here are some great ways to use it to your advantage.

If you want retail customers to try something new, you have to grab their attention. In-store marketing materials are the perfect way to catch their eye.

Retail marketing is more than just running promotions and perfecting product packaging. Here are 5 strategies to boost brand awareness and drive sales.

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.

Running a giveaway can be a big commitment, but luckily plenty of brands have done it first so you can see the benefit before you try for yourself.

Having brand ambassadors consistently posting about new items in their shops has changed the way clothing brands advertise. Here’s a few examples of brands teaming up with clothing brand ambassadors, ...

Fashion bloggers on Instagram are changing the game with valuable content and a base of dedicated followers. These influencers present an amazing opportunity for brands looking to expand their reach.

More and more Instagram users are taking advantage of Instagram stories, and for good reason. Followers can engage with your story now in more ways than ever before.

Increasing brand awareness and sales is the goal of any company, right? There are many different avenues you can take as a brand, but have you considered how a product sampling campaign can ...