By the time you are done reading this guide you will know:
The stats and benefits of having product reviews
Rules for getting product reviews on Amazon, Ulta and Sephora
How you can use influencers to drive product reviews
Get more product reviews to social proof your brand and drive sales in the process
Product reviews are essential to creating trust with your customers (and potential customers) when they visit your website. A potential customer might be interested in a product but hesitant to buy it if they don’t know how other’s experiences have gone. Seeing your brand talked about in an honest or positive light can be just the push consumers need to hit “purchase.”
In fact, 91% of 18-34-year-olds trust online reviews as much as personal recommendations—making your brand’s online credibility that much more significant.