Unclear about all of these new branded content terms? We hear you! This post explains influencer allowlisting, whitelisting and dark posting in plain...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
TikTok micro-influencers generate authentic engagement and ad-ready content for brands. Below we break down the benefits of micro-influencers on...
Sending PR packages to influencers is a brilliant way to build awareness and earn marketing-ready content. This post breaks down how to ship products...
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...
There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...
The influencer outreach process sets the tone for your partnerships. Use these DM and email templates to make a positive first impression when you...
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.