What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
Creator ads boost campaign performance and give your marketing a human touch. This post shares best practices and examples of how to use UGC in ads.
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines to help you make the most of the app ASAP.
The influencer outreach process sets the tone for your partnerships. Use these DM and email templates to make a positive first impression when you...
Want people to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas can sweeten your strategy ASAP!
Social media collaborations with creators can boost your brand awareness ASAP. Below we break down benefits, examples and steps for planning a collab.
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
TikTok brand ambassador programs are a prime way to build buzz and earn awesome product videos. Here's how to structure your program and its...
Reporting is crucial to assessing influencer campaign performance and ROI. This post breaks down the basics of effective influencer measurement.