The influencer outreach process sets the tone for your collaborations. Use these influencer outreach email templates and DMs for a stronger pitch!
Influencer relations are key to lasting creator partnerships. Below we explore the impact of influencer relationship management and best practices...
What does social SEO actually look like? This post digs into examples of social search engine optimization and how brands are ranking in social...
What does the recent TikTok ban mean for brands? Below we explain the context of the 2024 ban and why brands on the platform shouldn’t assume the...
Creating UGC ads is a top priority for brands looking to boost paid performance and give their marketing a human touch. Below we share best practices...
Stakes are high with social SEO as consumers flock to TikTok and Instagram to find products. We dig into five social media search tools to help...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Sending PR packages to influencers is a brilliant way to build awareness and earn repurposable content. This post breaks down how to ship products to...