Build a TikTok marketing strategy to easily maintain your brand's presence on the app and start unique campaigns that will support sales yearlong.
Your brand is probably searching for ways to get ahead of your competition and boost those Q4 sales. Tapping into a platform like TikTok can bring in new audiences, increase interest in your brand and its products and open the door to creative partnerships. For all that to happen, you need to create your own TikTok marketing strategy. Having a plan in place will make maintaining your brand’s online presence on the app easy and manageable so TikTok campaigns can support sales yearlong.
You should first make sure that your audience is even on TikTok. TikTok demographics are still changing, but it doesn’t hurt to check. It’s a good chance they already are if you’re looking to nail down a marketing strategy. Do some preliminary research and see who they’re following and what type of content they’re engaging with.
TikTok gives you the opportunity to showcase your brand’s personality. And more importantly, what consumers see will directly impact their view of your company. You’ll want to pay attention to how your competitors are using TikTok and think of creative content unique to your brand to upload, doing this you’ll be able to gain more followers and engagement. Here are some content ideas:
Have someone be in charge of engaging with your brand’s followers and create goals for gaining new ones. You should always try to take part in the conversation around your brand and build up your online community. When consumers feel like a part of the conversation they become more loyal and inclined to purchase your products in the future.
By taking to TikTok to upload savvy holiday promotions with the latest trends, you’re likely to capture the attention of consumers while they’re in the middle of key purchase decisions. When you plan ahead, your brand’s holiday videos have the potential to gain traction and end up on the For You Page drawing in even more eyes to your promotion.
For more tips and tricks for hitting the For You Page, check out our blog on how the TikTok algorithm works here!
Have an Ad Spend Budget
Plan for what kind of TikTok ads you want to run and how much it might cost. You can team up with TikTok by becoming a part of TikTok For Business. Head over to TikTok Ads Manager and select what paid ads interest your brand most. You can choose from these ad types:
Giveaways are one of the top-notch methods to reach your target audiences and new consumers. Think ahead of product announcements you have in store for the year and plan out a timeline for when you’ll utilize a TikTok video for a giveaway. Consumers will see your product and want to enter! They may love your products so much that they buy more and share it using #TikTokMadeMeBuyIt.
Partnering with TikTok influencers will be important to your strategy in an app filled with user-generated content. TikTokers can create content for your brand, share their favorite products of yours and start a conversation with their viewers about why your brand is worth trying. (Yay, word-of-mouth!)
Find TikTok influencers by using the “Discover” feature, searching through other social media platforms or by using an influencer marketing company like Statusphere.
Statusphere can help develop a TikTok marketing strategy fit for your brand and connect you with the perfect TikTokers. Not only that but we handle shipping, influencer communications and campaign reports so that you can focus on other marketing efforts! Contact us to learn more!
From educational, tutorial-like content to fun trends, we have you covered with some easy ideas to get your brand started with posting on TikTok.
We’re going step-by-step so your brand can get rolling with the latest trends, TikTok campaigns and partnership opportunities this app has to offer.
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