Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
TikTok whitelisting with Spark Ads instantly transforms creator videos into top-tier ads. We explain how to whitelist TikTok content and why brands...
High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.
What does the recent TikTok ban mean for brands? Below we explain the context of the 2025 ban and whether brands on the platform should do about it.
TikTok Shop Ads are helping brands to drive direct sales from TikTok without requiring buyers to bounce from the app. Learn all about how TikTok Shop...
Not sure how to find micro-influencers without getting overwhelmed? Here are a dozen free and paid methods to find micro-influencers for your brand...
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use TikTok audio...
Struggling to find TikTok Shop creators? We break down four places to search, including tools and tips to uncover the right Shop affiliates to...
UGC ads are a top priority for brands looking to boost paid performance and give their marketing a human touch. Learn how to use UGC in ads with...
What's the best length for TikTok videos and Instagram Reels? Here's our report analyzing 2,000 creator videos to inform how long (or short!) your...
From boosting organic reach to scaling Spark Ads, brands are all-in on TikTok UGC. We dig into the benefits of TikTok using user-generated content...
Need to find TikTok influencers to promote your brand? Below we break down three creator search methods to help you figure out how to find...
Which types of TikTok ads are best for your brand? Get to know the different TikTok ad formats and which is the best for nailing your paid campaign...