Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Struggling to find TikTok Shop creators? We break down four places to search, including tools and tips to uncover the right Shop affiliates to...
UGC ads are a top priority for brands looking to boost paid performance and give their marketing a human touch. Learn how to use UGC in ads with...
What's the best length for TikTok videos and Instagram Reels? Here's our report analyzing 2,000 creator videos to inform how long (or short!) your...
From boosting organic reach to scaling Spark Ads, brands are all-in on TikTok UGC. We dig into the benefits of TikTok using user-generated content...
Need to find TikTok influencers to promote your brand? Below we break down three creator search methods to help you figure out how to find...
Which types of TikTok ads are best for your brand? Get to know the different TikTok ad formats and which is the best for nailing your paid campaign...
What does the recent TikTok ban mean for brands? Below we explain the context of the 2024 ban and why brands on the platform shouldn’t assume the...
What do the best TikTok Spark Ads have in common? Below we share seven Spark Ad examples highlighting how TikTok UGC translates into awesome brand...
Amazon checkout on TikTok has been announced! Here's what we know about the new TikTok Amazon ads integration and how it impacts brands and creators.
Is advertising on TikTok worth it? Fair question! Below we dig into the proven pros, potential cons and everything else brands should know about...
Trying to figure out how to sell on TikTok Shop? Here are five opportunities to optimize your storefront and examples of the best TikTok Shops we've...
Is the TikTok Creator Marketplace the right place for brands to find influencers? This post breaks down the platform’s requirements, plus pros and...