We bet you’ve looked into finding influencers to work with on Instagram and YouTube, but what about new platforms like TikTok? If you’re thinking it might be time to test the waters on this steadily growing platform, you’re probably right. TikTok influencer marketing may seem like a beast, but don’t worry, you’re not alone. The good news is that plenty of similar (if not the same) methods you’ve used to find influencers in the past still apply. That being said, here are some basics to get you started and how your brand can find influencers on TikTok:
TikTok described in a few words is simply, really short videos. TikTok video creators can share looping videos between 15 and 60 seconds long and have access to editing tools, a massive music library, along with many filters and effects. These tools let TikTok users create content that ranges from lipsyncing and dance to comedy and vlogs.
Don’t write off TikTok as being just a Gen Z thing either—we’ve tackled that misconception already! If you want more information on the demographics of TikTok, check out this blog.
Now that you have some quick background on the app, it’s time to put together a plan for your brand to find some influencers!
How To Find Influencers on TikTok
Finding an influencer that represents your brand well is really important, which makes the search for the perfect influencer worth it! After all, influencer collabs can lead to successful brand ambassador partnerships down the line. Here are some ways you can go about your search:
- Know Your Audience
A good place to start searching is within your own audience. Check to see who your audience might already be following and engaging with. That way, you know they’re already interested in the content that person is creating and will be more likely to engage with future content you produce together.
- Research the Platform
Researching the platform and how the TikTok algorithm works can go a long way. Once you understand how the platform is set up, what type of content works best and how other brands are using it, you can navigate the waters a bit better. Not only that, but it will also be easier to determine what kind of influencer and campaign your brand is after.
- Check Your Other Social Media Channels
Make sure to check out the profiles of some of your Instagram influencers and see if they have had the same success on TikTok! Chances are, If they're on Instagram, they're probably on TikTok. This will also give you an idea of how your micro-influencer can reach different audiences on different platforms.
- Utilize TikTok’s “Discover” Feature
The “Discover” feature has trending influencers already on the page. Since this changes frequently, be sure to check back if you don’t find someone you like right away. Another way to use this feature is by searching the trending hashtags that relate to your brand or what your brand is looking for in an influencer. If you’re a wellness brand, try searching through #TikTokWellness—this can lead you to a popular creator that would be a great brand representative. Who knows, they might be a fan of your brand already!
- Personal Message
Once you find a potential candidate, getting in touch is the next step. The TikTok platform has a personal message feature but it takes time and (wo)manpower to target and message each influencer personally. If you choose to go this route, make sure it’s not a canned, generic message. Always express why you think your brand/product is a good fit and that you understand their audience—crafting the perfect influencer outreach pitch is more of an art than a science.
- Try Statusphere
If you are looking to work with many influencers at once, Statusphere is a stress-free way to do this. As a full-service influencer marketing company, we help match you with the right influencers on TikTok and even handle shipping, campaign reporting and influencer communications. Using our platform, influencers can easily choose from products that they would like in exchange for sharing a photo or video of the product with their followers. It’s that easy!
If you’d like to learn more about TikTok influencer marketing or how your brand can get started on this new platform, click here to chat with a specialist today! We can connect you with talented TikTokers who are ready to try your product or service.