New data from TikTok proves creator partnerships produce huge results for brands. Here's why creator content is a must-have for brands in 2022 and beyond.
If you’re eager to grow your brand on TikTok, creator partnerships should be a top priority.
We’ve seen firsthand how creator content produces real results for our clients across social media.
Higher engagement rates. Greater brand awareness. More social sales.
But hey, don’t just take our word for it! Thanks to a new study from TikTok themselves, we have an even better idea of how creator content is changing the game for brands.
Below are the key stats from TikTok that highlight just how effective brand-creator collabs can be. Whether you’re on the fence about creator partnerships or just want some fresh TikTok marketing ideas, these stats can help!
It’s no secret that TikTok moves quickly when it comes to content.
With so many videos to scroll and tap through, it makes sense that anything that even feels like an ad gets glossed over. This stat drives home how important it is to feature creators and consumers (hint: people, not products!) in your TikTok promos.
Source: Urban Outfitters
Food for thought: nearly 40% of Gen Z consumers claim that their purchasing decisions are influenced by what they see on TikTok. The longer your viewers stay glued to the screen, the more likely they are to connect with you.
In other words, creators encourage consumers to keep their eyes on your brand. Like, literally.
Brands investing in TikTok ads rightfully want more than just views — they want engagement.
The beauty of TikTok ads is that they’re prime for interactions, particularly “Likes” and comments. Peek the 46k+ likes and 1,000+ sends that Dr. Squatch scored from the ad below.
According to TikTok’s data, creator-based ads outperform non-creator ads in a big way when looking at engagement. This yet again highlights how featuring actual people in your promos can pay off.
TikTok is one-of-a-kind versus other social networks.
From the platform’s younger crowd to its off-the-wall content, what works for you on Twitter or Instagram isn’t guaranteed to resonate on TikTok.
That’s because most content on TikTok centers around people. The same goes for the platform’s ads.
TikTok users don’t want to see copy-and-pasted content from other networks. If you’re not 100% sure what your TikTok content should look like, empower customers and creators to make it for you via user-generated content.
Despite TikTok’s popularity and massive growth, the platform is still fairly “new” to businesses.
This spells good news for up-and-coming companies.
While many legacy brands are already established on Instagram, there are plenty of opportunities for young brands to stake their claim on TikTok. Companies in beauty, consumer packaged goods and fashion are thriving right now.
And surprise, surprise: these same industries are among the best for partnerships and collabs with TikTok users. That’s because there are endless ways for creators to show off products in action.
Source: TikTok
TikTok ads give brands a chance to blend promotions with entertainment. Think about how branded hashtag challenges are all the rage right now.
This stat really highlights the power of personality and creativity on TikTok.
Source: TikTok
How so? Comedy is a great way to connect with your audience and make your ads more memorable.
Let’s be real, though: so many brands flop when it comes to social media “comedy.” This is why comedy is best left to TikTok creators that actually understand your audience and their sense of humor.
The same applies to showing off products in action. Giving TikTok creators the freedom to showcase your brand on their terms means that your ads won’t feel like ads. Sound familiar?
The numbers don’t lie: working with TikTok content creators is a proven way to grow your presence.
Doing so not only builds more brand awareness but also gives your marketing a much-needed human touch. Keep these stats in mind as you build out your TikTok strategy for 2022 and beyond.
If you’re ready to collaborate with TikTok content creators but don’t know where to start, we invite you to contact Statusphere and chat with our consumer-to-consumer marketing specialists.
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