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Brand Ambassador Program Outlines and Templates

Brand Ambassador Program Outlines and Templates

Are you looking for brand ambassadors but don’t know how to reach out? Or maybe you don’t even know what kind of brand ambassador program you want to establish? We understand developing the right message can be difficult, but it gets 10x harder if you’re not even sure what program will work best for your company. This is important to know when reaching out because it gives ambassadors the opportunity to see what the partnership entails. Here are 4 brand ambassador program outlines and templates to use when reaching out:

  • College Brand Ambassador Outline and Template

This type of ambassador program is when brands partner with students to help raise awareness about the company around campus or through their own internal connections. Using this, your brand will be reaching out to students that typically use social media, word-of-mouth and other creative tactics.

The Pros: 

  • College ambassadors target a specific demographic 
  • Ambassadors might hand out product samples to other students
  • They may host events that highlight your brand and its products
  •  Much of their inner crowd and following will come upon your brand and boost your awareness and sales

The Cons:

  • Limited age range
  • Some universities and colleges have strict on-campus promotion policies
  • The possibility of a smaller audience due to college demographics
  • Higher-end or pricer products may not resonate with students who are on a budget

College Brand Ambassador Email Template:

Hi [insert influencer name], 

My name is [insert name here] and I’m with [insert company here]. We have been following your profile on [insert social media platform] and love your posts on [insert topic that references college life and your brand]. We would like to invite you to become a brand ambassador for our company! We believe your [insert something that once again references college and your brand respectively] really aligns with our company’s mission [insert info about what you offer, benefits of the program and your brand’s purpose].

As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors to reach out to the college demographic].

If you’re interested, I’d love to discuss more with you about what our college brand ambassador program is all about!

Thank you!

[insert your name here]

  • Affiliate Brand Ambassador Outline and Template

Affiliate brand ambassador programs are when you partner with bloggers or influencers who promote your brand and its products and in turn receive a small commission whenever someone buys a product based on that person’s promotion. 

The Pros:

  • Can create a longer-term relationship with an ambassador
  • Affiliate marketers are lower-risk in promoting your brand’s products
  • Can promote your brand on their blog, sometimes using ads or banners

The Cons:

  • Not always easy to track link attribution
  • The more sales from an ambassador, the higher the commission
  • If your brand is a smaller business, this could be a bit more expensive

Affiliate Brand Ambassador Email Template:

Hey [insert influencer name], 

My name is [insert name here] and I’m with [insert company here]. We have been following your profile on [insert social media platform] and love your posts on [insert topic about their posts that also references your feed]. We would like to invite you to join our affiliate brand ambassador program! We believe your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what your brand offers and your purpose].

As an affiliate brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. We would give you [insert the commission here].

I’d love to chat more with you and go over what our brand ambassador program is all about!

Thanks!

[insert your name here]

  • Requirement-Driven Brand Ambassador Outline and Template

By hiring brand ambassadors that engage with a large number of people, companies can maximize their ROI and raise awareness for their brands. In exchange for free product, stipends or both, ambassadors complete certain actions for your brand within a specific time frame. 

The Pros:

  • There is more control over how much your company is spending, so you can budget easily
  • Your brand has more control over the requirements
  • Works well for any type of product category
  • Able to choose which consumers to target based on the ambassador’s audience 
  • Helps create positive reputations online

The Cons:

  • Can limit the number of influencers you partner with if they have to meet a certain content engagement rate 
  • Ambassadors may feel limited with what they can post to promote your brand if the requirements are too strict
  • For larger programs, typically requires an influencer manager position to be filled

Requirement-Driven Brand Ambassador Email Template:

Hi [insert influencer name], 

My name is [insert name here] and I’m with [insert company here]. We have been following your profile on [insert social media platform] and love your posts on [insert topic about posts that also align with your brand]. We would like to invite you to become a brand ambassador for our company! We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what your brand offers and your purpose].

As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors]. In exchange, [insert the requirements they have to fulfill].

If you’re interested, I’d love to discuss more with you about what our program consists of, benefits, and what our company is all about! 

Thanks!

[insert your name here]

For more influencer outreach templates, check out this blog! 

  • Informal Brand Ambassador Outline and Template

This type of ambassador program lets you expand your audience outreach by allowing anyone to join. This program can be customized to fit what your brand is searching for and give the opportunity for fans of your brand to participate!

The Pros:

  • Anyone can participate which extends your brand’s reach
  • Can be customized to fit your business model
  • You are able to build stronger relationships with customers that already love your brand

The Cons:

  • Harder to target a certain demographic or niche 
  • May not have the following or engagement rates of a typical brand ambassador
  • If you are wanting specific requirements to be a part of the program, this may not be the one for you

Informal Brand Ambassador Email Template:

Hey [insert influencer name], 

My name is [insert name here] and I’m with [insert company here]. We love your posts on [insert topic that relates to your brand’s purpose]. We’d like to invite you to become a part of our brand ambassador program! We believe your [insert a reference to a topic they post about or specific posts] really aligns with what our company is looking for,  [insert info about what your brand offers].

As a brand ambassador, you’d get the opportunity to [insert how you plan to utilize your ambassadors and how they would participate as ambassadors].

If you’re interested, I’d love to talk with you more about what our brand ambassador program is all about!

Thank you!

[insert your name here]

influencer pitching

If you are looking for help building out a brand ambassador program, contact Statusphere and we will help give you some options. Although we specialize in requirement-driven influencer programs, our team is experienced in all areas of ambassador marketing and influencer marketing, so we can help you make the right decision for your brand and start contacting ambassadors with ease.