As more brands partner with influencers, formal contracts are becoming the norm. This post breaks down what you should include in an influencer...
Not sure how to succeed in retail? This post gives you five crucial tips from experts that have made it big in retail so your brand can, too.
If you want to stand out in today's busy B2C space, demand generation marketing should be a priority. This guide breaks down 5 demand gen tactics to...
Looking for ways to increase online sales through social media? Here’s a breakdown of five easy social selling tactics that any brand can try...
Do you know how to repurpose your brand's user-generated content? Learn the best practices for repurposing UGC and how to maximize its marketing...
New data from TikTok confirms just how much the customer journey is changing. Here's what the numbers mean and how brands can reach buyers on TikTok.
Social shopping is the action of using social media as a part of the process of discovering, researching, and selecting products to purchase.
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.
C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.
Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.