The more that brands partner with influencers, the more formal contracts are becoming the norm. This post explains what to include in an influencer...
UGC platforms streamline how brands gather user-generated content. We explain what to consider to pick the best UGC software based on your brand's...
Ready to repurpose your brand's user-generated content? We share best practices for repurposing UGC and influencer posts to maximize their marketing...
Building a brand ambassador program requires plenty of planning. These ambassador program templates and outlines so you can start growing yours...
Vetting influencers is a crucial process in today's crowded creator space. We explain step-by-step how brands can audit influencers more efficiently.
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
Not sure how to succeed in retail? This post gives you five crucial tips from experts that have made it big in retail so your brand can, too.
If you want to stand out in today's busy B2C space, demand generation marketing should be a priority. This guide breaks down 5 demand gen tactics to...
Looking for ways to increase online sales through social media? Here’s a breakdown of five easy social selling tactics that any brand can try...
New data from TikTok confirms just how much the customer journey is changing. Here's what the numbers mean and how brands can reach buyers on TikTok.
Social shopping is the action of using social media as a part of the process of discovering, researching, and selecting products to purchase.
Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.