Social Commerce

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Consumer-to-Consumer Marketing vs. B2C Marketing

Consumer-to-consumer marketing and B2C marketing can both help brands promote to consumers, but there are some key differences. Find out which you should be using.

Consumer-to-Consumer Marketing vs. B2C Marketing

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What is Social Proof and Why is it Critical for Brands in 2022?

Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why it's critical for brands and marketers.

What is Social Proof and Why is it Critical for Brands in 2022?

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6 Remedies to Overcome Low Brand Trust

It's no secret that brand trust is at an all-time low. Here are six ways you can improve trust for your brand.

6 Remedies to Overcome Low Brand Trust

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How to Use User-Generated Content to Strengthen Your Online Sales Funnel

UGC is a powerful tool that your brand likely isn't making the most of. Here are some ways to leverage UGC to strengthen your online sales funnel.

How to Use User-Generated Content to Strengthen Your Online Sales Funnel

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5 Factors That Influence Purchase Behavior All Marketers Should Know

Understanding what drives purchase behavior leads to better marketing. Here are 5 factors that influence purchase behavior to keep in mind!

5 Factors That Influence Purchase Behavior All Marketers Should Know

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Dos and Don'ts of Using TikTok's Music Library as a Business Account

If your brand is on TikTok, you need to read this!! Here is everything you need to know about TikTok's Music Library and what sounds are safe to use.

Dos and Don'ts of Using TikTok's Music Library as a Business Account

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The Complete TikTok Marketing and Advertising Strategy Handbook

No matter how long you've been on TikTok, there's always something new to learn. Here's everything you need to know about TikTok marketing and advertising.

The Complete TikTok Marketing and Advertising Strategy Handbook

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6 TikTok Promotion Ideas and Examples

Need some new TikTok promotion ideas to freshen up your marketing strategy? Use these examples and ideas to take your TikTok marketing plan to the next level.

6 TikTok Promotion Ideas and Examples

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3 Lessons We've Learned While Marketing on TikTok for Brands

After running hundreds of TikTok campaigns for brands in verticals of all kinds, we've learned a thing or two. Here are our top 3 takeaways.

3 Lessons We've Learned While Marketing on TikTok for Brands

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Google Replaces Last-Click Attribution with New Default Model

Google is rolling out a new default attribution model, starting in October, which will work via machine-based learning. Here's everything you need to know.

Google Replaces Last-Click Attribution with New Default Model

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Advertising on TikTok: Pros & Cons

From in-feed ads to hashtag challenges, TikTok has plenty of advertising options to get more eyes on your brand. But before you dedicate all of your ad spend here, check out these pros and cons.

Advertising on TikTok: Pros & Cons

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TikTok Announces Expanded Shopping Solutions and More at TikTok World

TikTok World was full of new product announcements, TikTok Shopping updates and more. Here's the full, TikTok World recap.

TikTok Announces Expanded Shopping Solutions and More at TikTok World

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