Social Commerce

Consumer-to-consumer marketing and B2C marketing can both help brands promote to consumers, but there are some key differences. Find out which you should be using.

Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why it's critical for brands and marketers.

It's no secret that brand trust is at an all-time low. Here are six ways you can improve trust for your brand.

UGC is a powerful tool that your brand likely isn't making the most of. Here are some ways to leverage UGC to strengthen your online sales funnel.

Understanding what drives purchase behavior leads to better marketing. Here are 5 factors that influence purchase behavior to keep in mind!

If your brand is on TikTok, you need to read this!! Here is everything you need to know about TikTok's Music Library and what sounds are safe to use.

No matter how long you've been on TikTok, there's always something new to learn. Here's everything you need to know about TikTok marketing and advertising.

Need some new TikTok promotion ideas to freshen up your marketing strategy? Use these examples and ideas to take your TikTok marketing plan to the next level.

After running hundreds of TikTok campaigns for brands in verticals of all kinds, we've learned a thing or two. Here are our top 3 takeaways.

Google is rolling out a new default attribution model, starting in October, which will work via machine-based learning. Here's everything you need to know.

From in-feed ads to hashtag challenges, TikTok has plenty of advertising options to get more eyes on your brand. But before you dedicate all of your ad spend here, check out these pros and cons.

TikTok World was full of new product announcements, TikTok Shopping updates and more. Here's the full, TikTok World recap.