Influencer Marketing Resources

Consumer-to-consumer marketing and B2C marketing can both help brands promote to consumers, but there are some key differences. Find out which you should be using.

Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why it's critical for brands and marketers.

Brands that thrive all have the same thing in common: their customers trust them. Use these tried and tested tactics to build trust for your brand and increase purchase confidence.

It's no secret that brand trust is at an all-time low. Here are six ways you can improve trust for your brand.

Everyday user-generated content has the power to influence trust (and purchases). Here are 10 user-generated content examples that did just that.

UGC is a powerful tool that your brand likely isn't making the most of. Here are some ways to leverage UGC to strengthen your online sales funnel.

Understanding what drives purchase behavior leads to better marketing. Here are 5 factors that influence purchase behavior to keep in mind!

If your brand is on TikTok, you need to read this!! Here is everything you need to know about TikTok's Music Library and what sounds are safe to use.

No matter how long you've been on TikTok, there's always something new to learn. Here's everything you need to know about TikTok marketing and advertising.

Need some new TikTok promotion ideas to freshen up your marketing strategy? Use these examples and ideas to take your TikTok marketing plan to the next level.

After running hundreds of TikTok campaigns for brands in verticals of all kinds, we've learned a thing or two. Here are our top 3 takeaways.

Have you jumped on the TikTok LIVE train yet? If you're not sure where to start, don't sweat it — we've got all the basics (plus some tips) right here.