Influencer Marketing Resources

There are various types of influencers to partner with, and each type can provide unique benefits. Here's how to choose the right type for your brand.

Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn ugly.

When pitching brand ambassadors on Instagram, the key is being genuine. The best way to do this is to customize your messages for each potential ambassador.

The influencer outreach process sets the tone for your partnerships. Use these customizable templates to make a great first impression when you pitch!

Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your brand.

If you are a fashion brand, fashion trade shows are the place to be for introducing your brand to new audiences and showcasing new pieces in your line.

Your brand should attend a health or beauty trade show to connect with customers in person and highlight what makes your brand unique.

If you’re a CPG or food brand, trade shows are perfect for introducing your brand and giving potential retail buyers a taste of what makes you special.

At BookExpo, we had the chance to chat with editors, brush elbows with authors and get a sneak peek at what’s coming to a bookstore (or a Kindle) near you.

If you're attending a makeup convention, it's important to focus on attending ones that attract your target audience and fit the phase your brand is in.

If you're attending a trade show for beauty, fashion or fitness, follow these tips to budget your travels and make the most out of your experience!

If you're attending a beauty, fashion or fitness trade show, it's important to pick ones that are best suited for the phase your brand is in.