Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
What is influencer whitelisting and why does it matter? We dig into steps and best practices for whitelisting influencer content to boost ad...
TikTok whitelisting with Spark Ads instantly transforms creator videos into top-tier ads. We explain how to whitelist TikTok content and why brands...
High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...
What does the recent TikTok ban mean for brands? Below we explain the context of the 2025 ban and whether brands on the platform should do about it.
Is your brand prepared to tackle the most common influencer marketing legal issues? We break down 10 safeguards to put in place when working with...
Are you and your creators on the same page? This post digs into ways to improve brand alignment to get better influencer content, plus tips to make...
TikTok Shop Ads are helping brands to drive direct sales from TikTok without requiring buyers to bounce from the app. Learn all about how TikTok Shop...
Finding the right creators starts with a smart influencer search process. This post explains how to fine-tune your influencer targeting to find...
Worried about brand reputation while working with creators? Here's how to approach brand safety in influencer marketing and tips to stay compliant.
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
Not sure how to find micro-influencers without getting overwhelmed? Here are a dozen free and paid methods to find micro-influencers for your brand...