Influencer Marketing Resources

Google is rolling out a new default attribution model, starting in October, which will work via machine-based learning. Here's everything you need to know.

From in-feed ads to hashtag challenges, TikTok has plenty of advertising options to get more eyes on your brand. But before you dedicate all of your ad spend here, check out these pros and cons.

Trying to establish a strong presence for your brand on TikTok? Use these tips to get more views and followers.

TikTok World was full of new product announcements, TikTok Shopping updates and more. Here's the full, TikTok World recap.

Focusing on your Instagram marketing strategy is more important than ever! Use these tips to maximize your retail strategy on Instagram.

Is your brand ready for the holidays? Here are some tips and tricks to get your retail marketing strategy ready for every gift-giving holiday.

Prepping your holiday marketing strategy? Here are 6 important holiday shopping trends you should be aware of and tips to leverage them in your favor.

When it comes to attracting holiday shoppers, it is always the right time of the year! Here are some social media strategies you can use before any major shopping holiday.

Looking for ways to spice up your holiday marketing promotions all year long? Take a look at these ideas and tips.

Spread holiday cheer among your audience by hosting a holiday giveaway! But first, get familiar with these holiday giveaway dos and don'ts.

Have an Instagram Shop? Looking to make the most out of it for the holidays? Here's everything you need to know on how to use Instagram Guides to create a holiday gift guide.

TikTok user Trinidad Sandoval recently made a product by Peter Thomas Roth go viral and sell out online after posting a jaw-dropping product demonstration.