Influencer Marketing Resources

Instagram’s initial test with hiding like counts on the platform in Canada has since expanded to six other countries — and now it looks like it could come to the U.S. as soon as this week. Users will ...

Influencer managers serve as the expert and middle (wo)man between your brand and the influencers you collab with. Here's what to look for when hiring one!

Managing influencer campaigns is all about organization. Keeping track of your influencers, their posts and the ROI is much easier with spreadsheets.

An influencer database is essential for keeping your influencer marketing campaigns organized. Here are our top tips for putting together one of your own!

Influencer marketing management isn't always easy when you're juggling multiple influencers and campaigns. Here's how to solve the most common struggles.

Influencer relations not only affects your campaigns, but also your relationships with the influencers you're partnering with. Here's how to do it right.

A YouTube marketing strategy can elevate your brand's marketing efforts by leveraging the benefits of the video platform. Here's how to get started.

YouTube influencers and Instagram influencers can both provide value for your brand depending on your goals. Here's how to decide which is right for you.

With Halloween quickly approaching, many of us are feeling the urge to indulge in sweets and treats—but options can be limited for those who follow a gluten-free, keto or vegan diet.  Thankfully, ...

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

Getting your product into the holiday gift guides of glossy magazines can be a fruitful strategy to bolster Q4 sales. But no list has the yuletide clout that Oprah’s Favorite Things does.

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.