Influencer Marketing Resources

Before you run your own Instagram giveaway or contest, it’s important to make sure you understand the Federal Trade Commission’s (FTC) and Instagram’s guidelines.

Just like with a product launch or special campaign, influencers can also be used to help spread the word about a contest or giveaway.

Running an Instagram contest or giveaway is great for brands because they can increase brand awareness, attract new followers and customers, and increase engagement.

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

Instagram giveaways and contests are great tools for brands because not only can they get your brand more followers and attract new customers, but they can increase engagement on your social media ...

The influencers your brand partners with on campaigns are combined into a group known as your influencer network. The brands that value maintaining positive relationships end up getting way more out ...

Having brand ambassadors consistently posting about new items in their shops has changed the way clothing brands advertise. Here’s a few examples of brands teaming up with clothing brand ambassadors, ...

It’s important to understand influencers’ worth. Here’s what you need to know about paying influencers.

Want influencers posting high-quality content about your brand? Be ready to pay up. Here are 4 simple ways to manage compensating your influencers.

The more influencers in your network, the more it’ll take to manage them. You might want to consider hiring an in-house specialist or an agency for your influencer relations needs.

Influencer marketing campaigns require a more hands-on approach to ensure it’s a beneficial process. Working with an influencer marketing agency can be a great solution if you need help.

While it can be exciting to share what your consumers have posted about your brand, it’s important to understand the legalities of repurposing someone else’s content.