Influencer Marketing Resources

With 1 billion monthly users, Instagram isn't showing plans to slow down. Their latest update is Instagram TV.

Instagram Stories are becoming more and more popular for brands trying to expand their reach, increase traffic and boost engagement and sales. Here are 10 Instagram Story examples we’re inspired by ...

Using an influencer platform can make finding, communicating with and managing influencers easier, all while cutting your ecommerce marketing expenses.

Two UCF alumni have launched an Orlando-based startup that helps companies and social media influencers find the perfect partners.

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Working with brand ambassadors can not only bring new life to your marketing strategy, but also optimize your efforts. No matter what kind of brand ambassador program you run, these influencers can ...

You may be wondering, “What is a brand ambassador?” Or possibly, “How can they improve my social marketing campaigns?” The answer is not as black and white as you’d think.

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

With every new update that Instagram announces, some common questions come to mind. What will this mean for influencers? Is this update really for the better? And maybe most importantly, will this ...

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.

Recently, they’ve changed up the Instagram algorithm which has made reaching your followers much more tricky than it was before. Following these do’s and don’ts for the new algorithm will help you ...

The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your brand’s marketing strategies.