Influencer Marketing Resources

How to Structure a Brand Ambassador Program

Having a successful brand ambassador program can make or break your efforts to get the word out about your brand. Utilizing social media influencers to increase traffic to your business, as well as ...

How to Structure a Brand Ambassador Program

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5 Examples of Beauty Brands that are Great at Influencer Marketing

There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the ...

5 Examples of Beauty Brands that are Great at Influencer Marketing

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5 Benefits of In-Home eCommerce Sampling

Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no ...

5 Benefits of In-Home eCommerce Sampling

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Affiliate Programs vs. Ambassador Programs: The Basics

Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a ...

Affiliate Programs vs. Ambassador Programs: The Basics

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What are the Demographics of Each Social Network?

The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your ...

What are the Demographics of Each Social Network?

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What to Look for When Hiring an Influencer Marketing Company

Influencer marketing is quickly becoming one of the most effective ways to spread the word about your brand. Unfortunately, it can be incredibly time consuming and tedious. This leaves companies ...

What to Look for When Hiring an Influencer Marketing Company

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How Often Should Your Company Post on Instagram?

One of the questions we hear most frequently is this: What’s the best Instagram posting frequency? It’s a good question. Post too much and you risk annoying your followers. Post too infrequently and ...

How Often Should Your Company Post on Instagram?

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Top 5 Influencer Marketing Mistakes

Influencer marketing is all the rage – and with good reason. Many brands have discovered that a single mention from a popular celebrity or influencer can make their sales skyrocket. However, ...

Top 5 Influencer Marketing Mistakes

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How to Run a Successful Product Sampling Campaign

Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process ...

How to Run a Successful Product Sampling Campaign

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4 Types of Brand Ambassador Programs

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

4 Types of Brand Ambassador Programs

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Benefits of Influencer Marketing for Restaurants

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

Benefits of Influencer Marketing for Restaurants

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4 Forms of Influencer Marketing ROI

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

4 Forms of Influencer Marketing ROI

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