Is the TikTok Creator Marketplace the right place for brands to find influencers? This post breaks down the platform’s pros and cons to consider.
As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.
Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...
Ready to make a bigger impression on your influencers? These PR package note ideas and examples will help you craft messages that people will...
Reporting is crucial to assessing influencer campaign performance and ROI. This post breaks down the basics of effective influencer measurement.
TikTok whitelisting allows brands to turn creator content into awesome ads. Here’s how to give brands access to your TikToks for whitelisting.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to give brands access to your posts for...
Does your company really need an influencer marketing platform? Could you run in-house campaigns instead? This post breaks down the pros and cons of...
As more CPG brands take to TikTok, now’s the time to level up your strategy. Below we highlight how consumer brands are winning on TikTok with...
Picking the right length for an influencer campaign timeline can be tricky. Our guide is here to tell you how long to run a campaign if you want to...
Gifting notes add a personal touch to your brand's influencer packages. Here's how to write your own influencer gifting note plus examples to inspire...
Promoting products on TikTok is a balancing act. These video ideas highlight how brands on TikTok entertain viewers and sell to them at the same...