Facebook Influencer Marketing

5 Examples of Beauty Brands that are Great at Influencer Marketing

There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the ...

5 Examples of Beauty Brands that are Great at Influencer Marketing

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Affiliate Programs vs. Ambassador Programs: The Basics

Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a ...

Affiliate Programs vs. Ambassador Programs: The Basics

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What are the Demographics of Each Social Network?

The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your ...

What are the Demographics of Each Social Network?

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4 Types of Brand Ambassador Programs

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

4 Types of Brand Ambassador Programs

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Benefits of Influencer Marketing for Restaurants

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

Benefits of Influencer Marketing for Restaurants

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4 Forms of Influencer Marketing ROI

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

4 Forms of Influencer Marketing ROI

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Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.

Beauty Brand Marketing: How to Plan Your Next Influencer Campaign

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Influencer Marketing Metrics: Why Followers Don't Matter

When running influencer marketing campaigns, brands seem to only care about one thing: followers. Without fail it is the first question that I get asked when I help a brand run an influencer ...

Influencer Marketing Metrics: Why Followers Don't Matter

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How to Pick the Right Campaign Hashtag

Hashtags have come a long way from just being a way to organize content. They are now used for tracking, exposure, discovery, and even the occasional sarcasm. Twitter, Facebook, and LinkedIn support ...

How to Pick the Right Campaign Hashtag

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How to Take Awesome Top-Down Product Photos

Top-down product photos are all the rage on social media. It gives you many ways to showcase your brand in a creative manner, but without the right tools it can be a challenge. Today we are going to ...

How to Take Awesome Top-Down Product Photos

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How to Start a User Generated Content Campaign

User generated content is the holy grail in this new era of digital/social media advertising. Whether you have a product or a service you can benefit from user generated content. Today I'm going to ...

How to Start a User Generated Content Campaign

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How to Get More User Generated Content for Your Brand

Marketing has changed tremendously over the past few years. We made it through the shift from yellow pages to digital marketing, but what's next? While it may feel like you have just started to ...

How to Get More User Generated Content for Your Brand

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