Facebook Influencer Marketing

Influencer marketing campaigns can generate a lot of engagement around your products, but if you aren't using retargeting ads, there’s a good chance you’re letting most of that hard-earned buzz go to ...

Apple's iOS 14 update will change the way user data is collected. Here's what this means for your Facebook and Instagram marketing strategy, and how you can plan around it.

These influencer marketing trends will be showing up in a big way in 2021. Make sure you're incorporating them into your influencer marketing strategy!

Businesses are taking to Facebook and Instagram to set up their shops as e-commerce continues to significantly grow. Here's what your brand should know!

The best tool your brand has to keep marketing efforts top-notch? Your consumers. We go over five types of consumer-generated marketing and how your brand can start and scale.

There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the ...

Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a ...

The key to using social media to market your brand is understanding social network demographics. The demographics vary from network to network. If you choose to advertise on Facebook when your ...

Brand ambassador programs are becoming increasingly popular in organizations that target millennials and younger consumers. A brand ambassador is a person hired by a company to raise awareness for ...

Restaurants were made for people to share good food, company, and memories. What a better way to highlight these aspects than with social media. I mean social media was practically made for ...

I can’t tell you how many people come to me and say “I totally want to do influencer marketing, but I need to see direct ROI – if I spend $1,000 I better be making at least $2,000.” Not only is the ...

Pretty much all trends in beauty brand marketing are leading to social media influencers – the only problem is that influencer marketing is much more difficult than what they make it out to be.