Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...
Creator ads boost campaign performance and give your marketing a human touch. This post shares best practices and examples of how to use UGC in ads.
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
TikTok brand campaigns are popping off right now. Below are ideas and examples of branded videos to inspire your next TikTok campaign!
For brands eager for more returns from their influencer campaigns, scaling should be a top priority. This post breaks down what scaling influencer...
Is TikTok SEO on your radar? This post breaks down how TikTok search works and the steps brands can take to help their videos rank.
Want people to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas can sweeten your strategy ASAP!