Influencer Marketing Blog

How Long Should Social Media Videos Be for Influencers? (TikTok & Instagram Reels)

There is an ideal social media video length for influencers? We dig into recent data to determine how long your creators' TikToks and IG Reels should...

Influencer Marketing Strategy

How to Find Influencers to Promote Product Launches (Without Getting Ghosted)

Brands shouldn't be scrambling to find influencers for every new product launch. This post explains how to find influencers to collab with long-term.

TikTok

How to Sell on TikTok Shop (and Optimize Your Shop for More Sales)

Trying to figure out how to sell on TikTok Shop? Here are five opportunities to optimize your storefront and examples of the best TikTok Shops we've...

Influencer Marketing Strategy

4 Influencer Automation Hacks to Save 100+ Hours on Campaign Management

Is influencer marketing the key to taking back your schedule? Here’s how influencer marketing automation software can save brands 100+ hours per...

Social Media Keyword Research: How to Build Your Brand's Keyword List

Ranking in social search means getting your keyword research right. This post breaks down how to create a list of social media keywords your brand...

Influencer Marketing Strategy

7 Top-Tier TikTok Spark Ad Examples Featuring Influencers

What do the best Spark Ads have in common? Below we share seven TikTok Spark Ads examples highlighting how influencer collabs translate into awesome...

Influencer Marketing Strategy

Influencer Ads: How Brands Boost Social Ad Performance with Creators

Influencer ads continue to increase conversions, engagement and reach for CPG brands. Learn why influencer ads are so effective and how they work.

Social Media

Social SEO Examples: 3 Ways Brands Rank in Social Search

What does social SEO actually look like? This post digs into examples of social search engine optimization and how brands are ranking in social...

Social Media

TikTok Ban 2024: Everything You Need to Know

What does the recent TikTok ban mean for brands? Below we explain the context of the 2024 ban and why brands on the platform shouldn’t assume the...

TikTok

Advertising on TikTok: Are TikTok Ads Worth It? Pros & Cons

Is advertising on TikTok worth it? Fair question! Below we dig into the proven pros, potential cons and everything else brands should know about...

TikTok

TikTok SEO: How It Works + 5 TikTok Search Strategy Tips

Is TikTok SEO on your radar? Learn how TikTok search works and ways to build a strategy that helps your brand rank for relevant TikTok keywords...

User Generated Content

UGC Ads: 3 Examples + Best Practices of Using UGC in Ads

Creating UGC ads is a top priority for brands looking to boost paid performance and give their marketing a human touch. Below we share best practices...

User Generated Content

8 Examples of Brands That are Good at Product Seeding

Effective product seeding is tough to execute but some brands really nail their strategies! Here are eight examples of product seeding done right.

Influencer Marketing Strategy

What Should Be in Your Brand's Influencer Seeding Kit?

Do your product seeding kits exceed creators' expectations? Nail your next round of PR packages with these ideas and examples of influencer seeding...

Micro-Influencer Marketing

Does Product Seeding Work? Spoilers: Yes, If You Do it Right

Product seeding is still super effective for brands that stick to a strategy. We explain why influencer seeding is here to stay and steps to improve...

User Generated Content

TikTok Spark Ads vs. Non-Spark Ads: What's the Difference?

What makes Spark Ads so special? Below we dig into the key differences and benefits of TikTok Spark Ads versus non-Spark Ads for brands and creators.

TikTok

How to Get a Spark Ads Code on TikTok (Brands & Creators)

TikTok authorization codes are a key piece of promoting Spark Ads. Below we explain where to access Spark Ad codes in TikTok and how to generate them...

Beauty Brand Marketing

6 Types of TikTok Ads + How to Pick the Best TikTok Ad Format

Which types of TikTok ads are best for your brand? Get to know the different TikTok ad formats and which is the best for nailing your paid campaign...

Social Media

5 Social Search Optimization Tools to Improve Your Rankings

Stakes are high with social SEO as consumers flock to TikTok and Instagram to find products. We dig into five social media search tools to help...

Influencer Marketing Strategy

Product Seeding Guide: How to Get More Posts with Seeding Campaigns

Product seeding is a proven way for brands to scale UGC and build word-of-mouth faster. This post explains product seeding and how to approach your...

Product Sampling Programs

4 Types of Product Seeding Programs and Campaigns

Product seeding programs featuring influencers can build serious awareness at scale. Below we dig into popular types of product seeding campaigns for...

Micro-Influencer Marketing

How a Product Seeding Platform Saves Brands 1,000+ Hours on Influencer Marketing

The right product seeding platform can get your products into the hands of 100s of influencers without totally taking over your team's schedule.

Micro-Influencer Marketing

How to Run TikTok Spark Ads Right (Setup + Best Practices)

TikTok Spark Ads turn your brand's UGC into high-performing paid promotions. We explain how to set up Spark Ads and ways to optimize your TikTok...

Influencer Marketing Strategy

Influencer Product Gifting: How to Run a Gifting Campaign

Influencer gifting campaigns in-house can build awareness and help brands earn content. Here’s how to send products to influencers step-by-step.

TikTok

TikTok Whitelisting: How to Whitelist Creator Content on TikTok

TikTok whitelisting with Spark Ads can instantly transform creator videos into top-tier ads. We explain how to whitelist TikTok content and why...

Beauty Brand Marketing

How Beauty Brands Use Influencer Software to Lift Customer Retention

For beauty brands who consistently collab with creators, influencer software is crucial. But can your current platform handle 100s of partnerships to...

Beauty Brand Marketing

Influencer Retail Support: Examples of In-Store Activations Done Right

Influencer activations can turn digital awareness into in-store foot traffic. Below we share retail influencer marketing examples and best practices...

User Generated Content

UGC Advertising Q&A: Tips and Insights from Actual Ad Experts

Ready to ramp up your UGC ads? Below we share expert answers to the most common questions brands ask us about user-generated content advertising.

Influencer Marketing Strategy

TikTok Shop: 6 Takeaways for Brands Working with Influencers

Not sure what to make of TikTok Shop? We dig into TikTok’s latest shopping features and what brands working with influencers need to know about them.

Influencer Marketing Strategy

What Are Micro-Influencers and How Do They Benefit Brands?

What is a micro-influencer? And why are brands eager to hire small creators over celebrities? This post explains the benefits of using...

Influencer Marketing Strategy

How Retail Brands Boost In-Store Promotions with Influencers

For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...

Influencer Marketing Strategy

Creator Licensing: How to Get Influencer Content Usage Rights Faster

Creator licensing is a simple concept but obtaining influencer usage rights can be complicated. Here's how to streamline influencer content rights...

Influencer Marketing Strategy

Influencer Allowlisting vs. Whitelisting Content vs. Dark Posting

Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...

Influencer Marketing Strategy

How to Make Influencer Content into Ads More Effectively

High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.

Beauty Brand Marketing

7 Creative Product Sampling Ideas and Examples for Brands

Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight...

Influencer Marketing Strategy

UGC vs. Brand-Generated Content vs. Influencer Content

Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...

Social Media

Instagram Threads App: Everything Brands Need to Know Right Now

Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...

Instagram Influencer Marketing

Instagram Reels vs In-Feed Posts: Do They Have the Same Reach?

What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...

Influencer Marketing Strategy

Micro-Influencer Marketing Platforms: Why Statusphere is Different

Struggling to scale your influencer marketing results? Been there! That’s why we built Statusphere to be a different type of micro-influencer...

Influencer Marketing Strategy

TikTok Micro-Influencers: Why Smaller Creators are Best for Brands

TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...

Influencer Marketing Strategy

How to Send PR Packages to Influencers Step-By-Step

Sending PR packages to influencers is a brilliant way to build awareness and earn repurposable content. This post breaks down how to ship products to...

Influencer Marketing Strategy

TikTok Influencer Outreach: 3 Templates + Strategy Tips to Help

Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...

Influencer Marketing Strategy

The Pros and Cons of Using Influencer Database Software

Is an influencer database a smart way to scale your campaigns? This post breaks down the pros and cons of influencer database software that brands...

Influencer Marketing Strategy

What to Include in an Influencer Gifting Note (Examples + Samples)

Gifting notes add a personal touch to your brand's influencer packages. Here's how to write your own influencer gifting note plus examples to inspire...

User Generated Content

TikTok Brand Campaign Ideas & Examples to Inspire You

TikTok brand campaigns are huge for consumer brands right now. Below are seven TikTok campaign examples and ideas to inspire your own branded videos!

User Generated Content

UGC Creators vs. Influencers (and How to Find Them)

UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...

Influencer Marketing Strategy

How to Track Sales from Influencer Marketing Campaigns

Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...

Social Media

TikTok Guidelines for Brands: Dos and Don’ts

Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...

Influencer Marketing Strategy

5 Smart Influencer Marketing Goals to Guide Your Strategy

Ready to improve your influencer marketing strategy? We break down five actionable campaign goals and objectives for brands and how to achieve them.

Beauty Brand Marketing

Skincare Social Media Marketing 101: Ideas, Examples & Tips

It’s no secret that beauty marketing is fiercely competitive. Our guide to skincare social media uncovers the best ways for beauty brands to glow and...

Influencer Marketing Strategy

How to Find Amazon Influencers and Their Storefronts

There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...

Influencer Outreach Tips

3 Creator Outreach Email Templates to Help Brands Collect UGC

Earning user-generated content is a top priority for brands today. These creator outreach email templates can help you collect UGC more efficiently.

Beauty Brand Marketing

8 of the Best Hair Shows Brands Should Attend in 2023 and 2024

Looking to check out the best hair shows of 2023? Here's a list of eight must-see haircare trade shows highlighting new beauty trends and products...

Micro-Influencer Marketing

How to Write a Better Influencer Brief (Template & Tips)

Influencer briefs are make-or-break for brands that want authentic content. Here’s how to write an influencer brief (and a free template to help you...

Influencer Outreach Tips

6 Email and Instagram DM Templates for Influencer Outreach

The influencer outreach process sets the tone for your partnerships. Use these DM and email templates to make a positive first impression when you...

Influencer Outreach Tips

TikTok Creator Marketplace for Brands: Pros, Cons and Alternatives

Is the TikTok Creator Marketplace the right place for brands to find influencers at scale? This post breaks down the platform’s pros and cons to...

Beauty Brand Marketing

9 Best Health/Beauty Trade Shows to Attend as a Brand in 2023

Looking for health and beauty trade shows to level up your business or discover new products? Here are nine of the best beauty expos to check out in...

Influencer Marketing Strategy

6 PR Package Ideas for Brands to Get Better Influencer Posts

Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...

Influencer Marketing Strategy

What Needs to be in Your Influencer Agreement? [Checklist]

The more that brands partner with influencers, the more formal contracts are becoming the norm. This post explains what to include in an influencer...

Influencer Marketing Strategy

How Many Influencers Do Brands Need to Run a Campaign?

Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.

Influencer Marketing Strategy

How to Calculate Influencer Marketing ROI and Measure Results

How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.

Influencer Marketing Strategy

Influencer Collaboration Dos & Don'ts Every Brand Should Know

Time for a crash course in influencer collaboration! Here are the biggest dos and don'ts of influencer marketing brands should mind when...

Influencer Marketing Strategy

TikTok Collaboration Email Sample and How to Write Your Own

TikTok outreach is more of an art than a science. Need help contacting creators? We’re sharing a TikTok collaboration email sample and tips for...

Influencer Marketing Strategy

Why Always-On Influencer Marketing is So Effective for Brands

Adopting an always-on influencer marketing strategy is key to better campaign ROI. This post explains why influencer campaigns shouldn’t be one-hit...

Influencer Marketing Strategy

How to Build Your Own Influencer Database (Template + Tips)

An influencer database helps can keep your in-house creator campaigns organized. We share our tips and a template for building your own database of...

Influencer Marketing Strategy

Influencer Gifting vs. Paid Collaborations: What to Know

Influencer gifting and paid collaborations seem identical at a glance. Spoilers: they’re not! This post explains the difference and tips for brands...

User Generated Content

How to Promote Products on TikTok: 18 Post Ideas That Work

Promoting products on TikTok is a balancing act for brands. These video ideas highlight how to promote products on TikTok while keeping audiences...

Influencer Marketing Strategy

8 Influencer Product Seeding Strategies That Actually Work

Want to amplify your brand’s product seeding efforts? Influencers can help! Here are eight influencer seeding strategies and tips for earning amazing...

Micro-Influencer Marketing

9 Excellent Influencer Gifting Examples to Inspire Your Brand

Done right, gifting products can build brand awareness and earn promotion-ready content. Here are nine influencer gifting examples to inspire you.

Influencer Marketing Strategy

4 Instagram Collaboration Email Templates & Samples

Need to step up your influencer pitching strategy? You’re in the right place! Here are four Instagram collaboration email templates to nail your...

User Generated Content

UGC Platforms: How to Pick the Best User-Generated Content Tool

UGC platforms streamline how brands gather user-generated content. We explain what to consider to pick the best UGC software based on your brand's...

User Generated Content

5 Best Practices for Repurposing UGC and Influencer Content

Ready to repurpose your brand's user-generated content? We share best practices for repurposing UGC and influencer posts to maximize their marketing...

Food Brand Marketing

5 Fantastic Food and Beverage Social Media Content Ideas

Want your audience to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas highlight how to sweeten...

Influencer Outreach Tips

How to Message Influencers on TikTok That Don't Follow You

Want to message influencers on TikTok who aren't following you back? Below are your options for getting in touch with creators to collab with your...

Influencer Marketing Strategy

Influencer Marketing Reporting: How to Measure Success

Reporting is crucial to measuring influencer campaign performance and ROI. This post breaks down what goes into an influencer report and the metrics...

Influencer Marketing Strategy

How to Set a Smarter Influencer Marketing Budget in 2023

Need to budget for influencer marketing? This post breaks down how to set a smarter influencer marketing budget to meet your brand's goals in 2023...

Influencer Outreach Tips

3 Easy-to-Use Brand Affiliate Program Outreach Templates

Want to grow your affiliate program? You need to perfect your pitch! Our brand affiliate outreach templates can win over your ideal influencers and...

Influencer Marketing Strategy

8 Effective Micro-Influencer Marketing Campaign Examples

If you need influencer campaign inspiration, this post has you covered! Below we highlight eight awesome micro-influencer marketing campaigns in...

Influencer Marketing Strategy

5 Signs to Scale Your Influencer Marketing (and How to Do It)

Trying to figure out how to scale your influencer program? This post breaks down tell-tale signs you should scale your influencer marketing and ways...

Influencer Marketing Strategy

How Long Should You Run Your Influencer Marketing Campaign?

Picking the right length for an influencer campaign timeline can be tricky. Our guide is here to tell you how long to run a campaign if you want to...

Influencer Marketing Strategy

How to Track Influencer Campaigns with Spreadsheets (Template)

Managing influencers is all about organization. Below we share our influencer spreadsheet template plus firsthand tips for tracking influencers,...

Influencer Marketing Strategy

Micro-Influencer Marketing: 7 Ways to Improve Your Strategy

For brands working with 100+ influencers, planning is key to seeing positive results. Here’s how to optimize your micro-influencer marketing strategy...

Influencer Marketing Strategy

PR Package Note Ideas to Help Your Brand Stand Out

Ready to make a bigger impression on your influencers? These PR package note ideas and examples will help you craft messages that people will...

Beauty Brand Marketing

18 Examples of Beauty Brands That Nail Influencer Marketing

Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples highlight how investing in influencers is...

Influencer Marketing Strategy

How to Find TikTok Influencers: The 3 Best Ways to Search

Need to find TikTok influencers to grow your brand? Below we dig into three strategies to help you figure out how to find influencers on TikTok...

User Generated Content

How to Get More User-Generated Content For Your Brand

Want to get more user-generated content to promote your products? This post breaks down six ways to encourage more UGC and build brand awareness...

Instagram Influencer Marketing

TikTok vs Instagram Influencer Campaigns: How to Choose

Not sure where you should run your next influencer marketing campaign? Below we explain the benefits of TikTok vs. Instagram to help you choose.

Brand Ambassador Programs

Brand Ambassador Program Templates, Outlines & Emails

Building a brand ambassador program requires plenty of planning. These ambassador program templates and outlines so you can start growing yours...

Retail Marketing

7 CPG Brands on TikTok That Do Influencer Marketing Right

CPG brands are crushing it on TikTok right now. Below we highlight what top consumer brands post on TikTok and how to maximize your influencer...

Influencer Marketing Strategy

How to Vet Influencers and Audit Them for Authenticity

Vetting influencers is a crucial process in today's crowded creator space. We explain step-by-step how brands can audit influencers more efficiently.

Instagram Influencer Marketing

5 of the Best Examples of Branded Content Ads on Instagram (Partnership Ads)

Instagram branded content ads (now Partnership Ads) turn your best creator content into picture-perfect promotional posts. Below we break down five...

TikTok

Dos and Don'ts of Using TikTok's Music Library as a Business Account

Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...

Social Media

How TikTok's Algorithm Works for Brands (and How to Beat It)

Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...

Influencer Marketing Strategy

17 Influencer Marketing Effectiveness Statistics to Know for 2023

The numbers don’t lie when it comes to how well influencer marketing works. Below we share over a dozen influencer effectiveness statistics that...

Social Media

How Often Should Your Brand Post on TikTok?

Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...

Instagram Influencer Marketing

How to Create a Branded Hashtag That People Will Actually Use

Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...

Influencer Marketing Strategy

How Does the Amazon Affiliate Program Work for Sellers?

Learn all about how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits, we break it all down below!

Beauty Brand Marketing

How to Run a Successful Product Sampling Campaign

Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...

Influencer Marketing Strategy

Running Your First Influencer Campaign: Expectations vs Reality

When running your first influencer marketing campaign, setting realistic expectations is crucial. Below we explain what brands need to know to kick...

Instagram Influencer Marketing

Affiliate Programs vs. Ambassador Programs Explained

Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...

Influencer Marketing Strategy

How to Find Social Media Content Creators

Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...

Influencer Marketing Strategy

15 Free Influencer Marketing Tools for Brands to Try Today

Ready to test-drive some fresh influencer marketing tools? We break down 15 free (and freemium!) tools you can use to streamline your campaign tasks.

Influencer Marketing Strategy

Why Social Media Followers Don't Matter for Brands Anymore

Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).

Instagram Influencer Marketing

How to Create an Instagram Geotag for Your Brand Step-by-Step

Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.

Influencer Marketing Strategy

9 of the Best Brands on TikTok (and What You Can Learn from Them)

Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).

Influencer Marketing Strategy

How to Explain Influencer Marketing to Your Boss

What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...

Influencer Outreach Tips

How to Pitch and Hire Brand Ambassadors on Instagram

Ready to recruit brand ambassadors on Instagram? Here's what your pitches should say and how to get the right ambassadors for your brand.

Influencer Marketing Strategy

How to Choose the Best Influencer Platform for Your Brand

Picking between influencer platforms for your brand? You should be confident about your choice! This post explains key features and factors to help...

Influencer Marketing Strategy

Influencer Agencies vs. Platforms: 8 Questions to Ask Your Agency

Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...

Influencer Outreach Tips

How to Contact TikTok Brand Ambassadors + Outreach Tips

Eager to contact TikTok brand ambassadors to promote your products? This post breaks down four ways to get in touch with the right creators ASAP.

Social Media

Social Media Collaboration: Examples and Benefits for Brands

Social media collaborations with creators can boost your brand awareness ASAP. Below we break down benefits, examples and steps for planning a collab.

Influencer Outreach Tips

Top 9 CPG and Food Trade Shows to Attend in 2023

CPG and food trade shows are the perfect way to introduce your brand to retail partners. Here's a taste of the top consumer packaged goods events in...

Influencer Marketing Strategy

FTC Guidelines for Gifted Products You Should Know

As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.

Brand Ambassador Programs

How to Structure a Brand Ambassador Program on TikTok

TikTok brand ambassador programs are a prime way to build buzz and earn awesome product videos. Here's how to structure your program and its...

Influencer Marketing Strategy

How to Get Rid of Fake Followers on Instagram

Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...

Creator Tips and Tutorials

How to Give Brand Accounts Permission to Whitelist Your TikTok Content

TikTok whitelisting allows brands to turn creator content into awesome ads. Here’s how to give brands access to your TikToks for whitelisting.

Creator Tips and Tutorials

How to Give Brand Accounts Permission to Whitelist your Instagram Content

Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to give brands access to your posts for...

Influencer Marketing Strategy

Influencer Marketing Platforms vs DIY Campaigns: How to Choose

Does your company really need an influencer marketing platform? Could you run in-house campaigns instead? This post breaks down the pros and cons of...

Influencer Marketing Strategy

Influencer Fraud: What is It and Why Avoiding It Matters for Brands

As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...

Influencer Marketing Strategy

Is an In-House Influencer Marketing Specialist the Best Way to Scale?

Thinking of adding an influencer specialist to your marketing team? This post breaks down the pros, cons and alternatives to managing influencers...

Instagram Influencer Marketing

4 Types of Instagram Posts to Help Brands Beat Low Engagement

What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.

Instagram Influencer Marketing

Instagram Product Tags: How to Use Tags to Promote Your Products

Instagram product tagging is now available to all businesses and creators. This post breaks down how tagging works and best practices for brands.

Influencer Marketing Strategy

5 Benefits of Posting Instagram Reels (and How to Do It)

Posting Instagram Reels should be a priority for brands eager to boost their presence. Below we explain the benefits of posting Reels and how to make...

Instagram Influencer Marketing

How to Promote User-Generated Content with Instagram Reels

Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...

Social Media

Everything You Need To Know About TikTok Hashtags

Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...

Ecommerce

Product Page Optimization: 5 Best Practices and Tools to Use

Are your product pages optimized to engage shoppers? This post explains five important product page best practices and ecommerce tools to put them...

Influencer Marketing Strategy

How to Tell if an Instagram Influencer Has Fake Followers

Wondering if an Instagram influencer you want to work with has fake followers? Here’s what to look for to spot phony accounts and dishonest...

Instagram Influencer Marketing

5 Brand Ambassador Campaign & Content Ideas for Instagram

Done right, brand ambassador campaigns can drive big engagement and awareness on Instagram. Here are five content ideas for ambassadors to make it...

Influencer Marketing Strategy

4 Reasons Instagram Locks Your Account and How to Prevent It

Instagram locking your account can be stressful, but steering clear of these four actions can help prevent it from happening.

Instagram Influencer Marketing

Instagram Whitelisting: How to White-Label Creator Content

Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...

Retail Marketing

5 Tips on How to Succeed in Retail From Brands That Really Did It

Not sure how to succeed in retail? This post gives you five crucial tips from experts that have made it big in retail so your brand can, too.

Trends & Insights

Consumer Behavior Trends 2022: What Do Customers Really Want?

As retail and ecommerce evolve, so do consumer expectations. Here are the biggest consumer behavior trends brands should know in 2022 and beyond.

Influencer Marketing Strategy

10 Terrific TikTok Influencer Marketing Examples and Ideas

Looking for TikTok influencer marketing examples? This post breaks down ten awesome campaigns and ideas to inspire brands working with TikTok...

Instagram Influencer Marketing

Winning the Instagram Algorithm in 2022: What Brands Should Do

How does the 2022 Instagram algorithm work? This guide breaks down what brands should know about the algorithm and how to adapt to new Instagram...

Retail Marketing

The Benefits of Using TikTok for Business (and How to Get Started)

Should you be using TikTok for business? This guide breaks down the benefits of building your brand's TikTok presence and ideas to help you get...

Beauty Brand Marketing

12 Great Instagram Giveaway Examples (Brands + Influencers)

Brand giveaways are making a comeback on Instagram! Need inspiration? Below are twelve Instagram giveaway examples featuring brands and influencers.

Influencer Marketing Strategy

How to Contact Influencers on Instagram (Tips + Best Practices)

Now’s the time to ramp up your influencer outreach. In this post, you’ll learn how to contact influencers on Instagram so your pitches don't go...

Instagram Influencer Marketing

4 Popular Types of Brand Ambassador Programs + Examples

Thinking about building a team of brand ambassadors? In this post, we break down the most common types of brand ambassador programs and how they work.

Trends & Insights

8 Underrated Ways to Increase AOV (Average Order Value) in Ecommerce

Want to ramp up your brand’s average order value? This guide breaks down how to increase AOV and examples of how ecommerce brands actually do it.

Influencer Marketing Strategy

Why Influencers Don’t Answer Your Emails (and What to Do About It)

Tired of getting ghosted during influencer outreach? Here’s why influencers don’t answer your emails (and what you can do to get more responses).

Instagram Influencer Marketing

12 Examples of Brands Using Instagram Reels Fabulously

How are brands using Instagram Reels to win customers? Check out our list of Reels examples and get inspired to level up your own social video...

Micro-Influencer Marketing

TikTok Account Ideas: 6 Creative Ways to Make Your Profile Stand Out

Want your TikTok presence to stand out? Here are 6 creative TikTok account ideas to engage your audience and make your profile more visible.

Instagram Influencer Marketing

10 Superb Brand Instagram Stories Examples to Inspire You

Stories are as important as ever for earning engagement on Instagram. Here are ten of the best brand Instagram Stories we’ve seen recently to inspire...

Beauty Brand Marketing

6 Instagram Story Ideas for Brands to Boost Engagement

Brands should never run out of Instagram Story ideas! This post breaks down ideas, examples and inspiration to keep your Stories feed full of...

Retail Marketing

9 Direct-to-Consumer Trends to Watch (and Why They're So Important)

Do you have a pulse on the latest direct-to-consumer trends? This guide breaks down what’s big in DTC and key takeaways for ecommerce and retail...

Retail Marketing

Direct to Consumer Marketing: 6 Creative Examples and Takeaways

Need some direct-to-consumer marketing inspo? Check out these creative DTC marketing examples and how you can adapt the same strategies for your...

User Generated Content

8 of the Best DTC Brands (and What Makes Their Strategies Work)

Looking for lessons from the best DTC brands? This guide breaks down 8 top direct-to-consumer companies and how they engage customers.

Beauty Brand Marketing

What is DTC? A Direct-to-Consumer Crash Course for Brands

What is DTC (direct-to-consumer) and why is it taking over ecommerce? Here's a basic DTC definition and how the direct-to-consumer sales model works.

Trends & Insights

Facebook (Meta) Shares New Insights on How to Lower Customer Acquisition Costs

Want to future-proof your social ad campaigns? We have new insights from Meta to help marketers lower customer acquisition costs despite privacy...

Influencer Marketing Strategy

Reels vs. IGTV: How They Compare and Which You Should Use

While Reels and IGTV may be similar, but they have very different applications. These pros and cons will help you decided which one to use and when.

User Generated Content

Demand Generation Marketing: 5 Strategies and Examples for B2C Brands

If you want to stand out in today's busy B2C space, demand generation marketing should be a priority. This guide breaks down 5 demand gen tactics to...

TikTok

How to Avoid Getting Shadowbanned (And What to Do if You Already Are)

Worried that you might be shadowbanned? This guide breaks down the signs of social media shadowbans, how to deal with them and tips for preventation.

Instagram Influencer Marketing

TikTok Stories: How Do They Work (and Will They Beat Out Instagram's)?

Curious about the launch of TikTok Stories? We break down how Stories on TikTok work, why the launch matters and its impact on brands and creators...

User Generated Content

How to Increase Online Sales With Social Media (5 Tactics That Work Fast)

Looking for ways to increase online sales through social media? Here’s a breakdown of five easy social selling tactics that any brand can try...

Retail Marketing

How to Prepare for Amazon Prime Day as a Seller [Free Brand Checklist]

Is your brand ready for Prime Day? If you're eager to score more sales, our checklist can help! Here are 15 crucial Amazon Prime Day selling tips for...

Retail Marketing

5 Simple Tips for Selling on Amazon (That Require Almost No Effort)

If you’re selling on Amazon, anything you can do to optimize your storefront is a plus. Here are five ways to boost Amazon sales and grow your...

TikTok

33 TikTok Statistics to Share with Your Marketing Team ASAP

If you've been wondering who is on TikTok or how people are using it, this blog is for you. We share 33 key TikTok stats your marketing team needs to...

User Generated Content

How TikTok is Transforming the Customer Journey [New Data]

New data from TikTok confirms just how much the customer journey is changing. Here's what the numbers mean and how brands can reach buyers on TikTok.

Influencer Marketing Strategy

What the Dark Funnel and Dark Social Are (and Why They Matter in 2022)

The dark funnel and dark social are becoming more prevalent between privacy updates, cookie bans and more. Here's what that means for marketing...

Influencer Marketing Strategy

The Most Important Piece of Creating Content for Social Media in 2022

Authenticity is the crux of social media content, whether you achieve it through creator marketing, user-generated content or in-house content.

Influencer Marketing Strategy

How to Find Instagram Influencers to Promote Your Products

Looking for the perfect creators to grow your brand on Instagram? Here's how to find Instagram influencers to engage your target audience and drive...

Influencer Marketing Strategy

How to Make a TikTok Go Viral

What does it take to make a TikTok go viral? Try these tips, tricks and secrets to boosting impressions, likes, and loops.

Influencer Marketing Strategy

What Social Shopping is and How it Impacts Purchase Decisions

Social shopping is the action of using social media as a part of the process of discovering, researching, and selecting products to purchase.

Influencer Marketing Strategy

TikTok Tips and Best Practices for Brands in 2022

Things move fast on TikTok. Keep your brand up-to-date with these TikTok tips and best practices.

Influencer Marketing Strategy

Influencer Marketing is Being Replaced, Here's Why

It is time for the new era of influencer marketing. What's taking over and how can you adjust? We have the details right here.

Influencer Marketing Strategy

How to Build a Better Brand Reputation

If your brand's reputation could use some work, don't panic — this is solvable! Try these ideas to build a better brand reputation, pronto.

Influencer Marketing Strategy

New TikTok Data Reveals the Positive Impact of Creator Content

New data from TikTok proves creator partnerships produce huge results for brands. Here's why creator content is a must-have for brands in 2022 and...

Influencer Marketing Strategy

7 Reasons Creators Belong in Your Amazon Marketing Strategy

Creators can play a pivotal role in your Amazon marketing strategy. Here are seven reasons why, from driving demand to supporting a product launch.

Influencer Marketing Strategy

Influencer Marketing Trends and Predictions for 2022

Influencer marketing is due to undergo a lot of changes in 2022, so we've rounded up our top trends and predictions to help you prepare for the new...

Influencer Marketing Strategy

How to Increase Social Media Engagement for Brands in 2022

In 2022, social media presence is everything. Not sure how to increase social media engagement for your brand? Follow these tips!

Beauty Brand Marketing

7 Effective Examples of Social Proof (and Why They Work)

Social proof is invaluable for brands today. Wondering how to weave it into your marketing? Here are seven superb social proof examples to inspire...

Influencer Marketing Strategy

TikTok Challenges vs Branded Hashtag Challenge Ads

What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads? Which should you use? We gathered all the facts, just for you.

Influencer Marketing Strategy

How to Create and Promote Your Amazon Storefront in 2022

To create an Amazon Storefront, you'll need to enroll in Amazon Brand Registry, add products, use A+ content, set up your storefront's homepage and...

User Generated Content

CPG Marketing Tactics for Your Brand’s Best Year Yet

Prepare your CPG brand for success with these marketing tactics, from try-on tools to consumer-to-consumer marketing to product personalization and...

User Generated Content

How to Increase eCommerce Conversion Rates in 2022

Online shopping is transforming in 2022, just as much as it's growing. If you want to optimize for e-commerce conversations, check out these tips.

Micro-Influencer Marketing

Marketing for Retail in 2022: Trends and Tactics to Keep in Mind

Planning to update your retail marketing strategy in 2022? Look no further than our list of trends and tactics to keep in mind.

User Generated Content

5 Reasons Why C2C Marketing is the Missing Ingredient in Your Sales Funnel

Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.

User Generated Content

C2C Meaning: What Consumer-to-Consumer Marketing is and Why it Works

C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.

Micro-Influencer Marketing

Consumer-to-Consumer Marketing vs. B2C Marketing

Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.

Influencer Marketing Strategy

What is Social Proof and Why is it Critical for Brands in 2022?

Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why this is critical for marketing.

User Generated Content

10 User-Generated Content Examples that Drove Massive Brand Trust

Wondering how you can drive trust (and sales) with user-generated content? Take a look at these user-generated content examples and how they helped...

Beauty Brand Marketing

How to Use User-Generated Content to Strengthen Your Online Sales Funnel

User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!

Influencer Marketing Strategy

5 Factors That Influence Purchase Behavior All Marketers Should Know

It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!

Beauty Brand Marketing

The Complete TikTok Marketing and Advertising Strategy Handbook

We've compiled the ultimate roadmap to navigating TikTok marketing as a brand, from finding influencers to investing in ads and everything in...

Beauty Brand Marketing

3 Lessons We've Learned While Marketing on TikTok for Brands

Here are three big lessons we've learned after running more than 100 TikTok campaigns.

Influencer Marketing Strategy

TikTok Livestream 101: Everything Brands Need to Know

If you're unsure what goes into a TikTok live stream or how to run one, look no further — we've got everything brands need to know, plus a few bonus...

Retail Marketing

Google Replaces Last-Click Attribution with New Default Model

Google is unveiling a new default attribution model to replace last-click attribution. Here's what advertisers can expect and how to adapt.

Social Media

How to Get More Views on TikTok and Grow Your Following

Want to bring your brand's TikTok presence to the next level? Read our expert recommendations on how to get more views on TikTok and grow your...

TikTok

TikTok Announces Expanded Shopping Solutions and More at TikTok World

Missed TikTok World? Here's the recap, including TikTok Shopping updates, new Creator Marketplace features and more.

Beauty Brand Marketing

How to Get Your Retail Marketing Strategy Holiday-Ready

Are holidays the most stressful time for your brand? Let's change that! Check out these tips on how to get your retail marketing strategy...

User Generated Content

6 Holiday Shopping Trends You Should Know in 2021

Inform your holiday marketing strategy with the latest holiday shopping trends! Here are the top six, plus tips on how to leverage them in your favor.

Influencer Marketing Strategy

How to Use Social Media to Attract Holiday Shoppers In-Store and Online

Want to attract holiday shoppers throughout the year? Check our key strategies to optimize your social media presence before any major shopping...

Beauty Brand Marketing

4 Year-Round Holiday Marketing Promotions and Campaigns

Attract new customers all year round with these holiday marketing promotions and campaign ideas.

Instagram Influencer Marketing

Holiday Giveaway Ideas: Dos and Don'ts

Hosting a holiday giveaway is a great way to celebrate and grow brand awareness (and sales)! Before you dive in, get familiar with these dos and...

TikTok

The Latest Viral TikTok Product Has a Brand New Creator to Thank

TikTok user Trinidad Sandoval recently made a product by Peter Thomas Roth go viral and sell out online after posting a jaw-dropping product...

Influencer Marketing Strategy

40 Social Media Holidays to Add to Your Editorial Calendar

Social media holidays are a great way to engage with your audience and spice up your feed. Here are 40 you should add to your calendar.

Influencer Marketing Strategy

Instagram's New Affiliate Feature: What It Means For Brands

Instagram is currently testing a new Affiliate feature. Here's what we know about it so far, and what potential opportunities and limitations are in...

Influencer Marketing Strategy

What Brands Need to Know About Instagram Shopping From Creators

Instagram Shopping From Creators will allow followers to shop directly from influencers. Here's everything brands need to know about this new feature.

TikTok

How to Check TikTok Analytics

TikTok analytics help brands know if they're going in the right direction with their content. Here's where to find them and how to interpret them.

Influencer Marketing Strategy

How to Pitch Magazines for Holiday Gift Guides [Editorial Calendar]

Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the...