Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines to help you make the most of the app ASAP.
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Why are UGC creators all the rage right now? We explain who these creators are, how they differ from influencers and if they’re right for your brand.
What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.
Ready to really nail down your influencer marketing strategy? We break down five actionable campaign goals for brands and how to achieve them.
TikTok brand campaigns are popping off right now. Below are ideas and examples of branded videos to inspire your next TikTok campaign!
Picking between influencer platforms for your brand? You should be confident about your choice! This post explains key features and factors to help...
Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
Eager to contact TikTok brand ambassadors to promote your products? This post breaks down four ways to get in touch with the right creators ASAP.
The influencer outreach process sets the tone for your partnerships. Use these DM and email templates to make a positive first impression when you...
For brands eager for more returns from their influencer campaigns, scaling should be a top priority. This post breaks down what scaling influencer...
As more brands partner with influencers, formal contracts are becoming the norm. This post breaks down what you should include in an influencer...
Is TikTok SEO on your radar? This post breaks down how TikTok search works and the steps brands can take to help their videos rank.
Want people to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas can sweeten your strategy ASAP!
Influencer gifting and paid collaborations seem identical at a glance. Spoilers: they’re not! This post explains the difference and tips for brands...
Instagram branded content ads turn your best creator content into picture-perfect promotional posts. Below we break down five ad examples and why...
Social media collaborations with creators can boost your brand awareness ASAP. Below we break down benefits, examples and steps for planning a collab.
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use creator outreach templates and tips for contacting influencers on...
CPG and food trade shows are the perfect way to introduce your brand to retail partners. Here's a taste of the top consumer packaged goods events in...
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
Looking for health and beauty trade shows to level up your business or discover new products? Here are nine of the best beauty expos to check out in...
Looking to check out the best hair shows of 2023? Here's a list of eight must-see haircare trade shows to help your brand uncover new beauty trends...
TikTok outreach is more of an art than a science. Need help contacting creators? We’re sharing a TikTok collaboration email sample and tips for...
Is the TikTok Creator Marketplace the right place for brands to find influencers? This post breaks down the platform’s pros and cons to consider.
As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.
TikTok brand ambassador programs are a prime way to build buzz and earn awesome product videos. Here's how to structure your program and its...
Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...
Ready to make a bigger impression on your influencers? These PR package note ideas and examples will help you craft messages that people will...
Reporting is crucial to assessing influencer campaign performance and ROI. This post breaks down the basics of effective influencer measurement.
TikTok whitelisting allows brands to turn creator content into awesome ads. Here’s how to give brands access to your TikToks for whitelisting.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to give brands access to your posts for...
Does your company really need an influencer marketing platform? Could you run in-house campaigns instead? This post breaks down the pros and cons of...
As more CPG brands take to TikTok, now’s the time to level up your strategy. Below we highlight how consumer brands are winning on TikTok with...
Picking the right length for an influencer campaign timeline can be tricky. Our guide is here to tell you how long to run a campaign if you want to...
Gifting notes add a personal touch to your brand's influencer packages. Here's how to write your own influencer gifting note plus examples to inspire...
Promoting products on TikTok is a balancing act. These video ideas highlight how brands on TikTok entertain viewers and sell to them at the same...
Sending PR packages to influencers is an awesome way to build brand awareness fast. This post breaks down the process of shipping products to...
There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...
Thinking of adding an influencer specialist to your marketing team? This post breaks down the pros, cons and alternatives to managing influencers...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Gifting products is a brilliant way to build brand awareness and earn promotion-ready creator content. Here are nine influencer gifting examples to...
Managing influencers is all about organization. Keeping track of your influencers, their posts and campaign ROI is so much easier with a spreadsheet.
Want to message influencers on TikTok who aren't following you back? Here are your options to get in touch so you can start working together ASAP.
Instagram product tagging is now available to all businesses and creators. This post breaks down how tagging works and best practices for brands.
An influencer database is essential for keeping creator campaigns organized. Here are our top tips for putting together your own database of...
Want to amplify your brand’s product seeding efforts? Influencers can help! Here are eight influencer seeding strategies and tips for earning amazing...
Need to step up your influencer pitching strategy? You’re in the right place! Here are four Instagram collaboration email templates to nail your...
Posting Instagram Reels should be a priority for brands eager to boost their presence. Below we explain the benefits of posting Reels and how to make...
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
How do brands calculate the ROI of influencer marketing? This post breaks down strategies for tracking influencer ROI and formulas that can help.
Want to grow your affiliate program? You need to perfect your pitch! Our brand affiliate outreach templates can win over your ideal influencers and...
Influencer briefs are make-or-break for creator campaigns. Here’s how to write an influencer brief step-by-step (and our free template to help you...
Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...
Are your product pages optimized to engage shoppers? This post explains five important product page best practices and ecommerce tools to put them...
Wondering if an Instagram influencer you want to work with has fake followers? Here’s what to look for to spot phony accounts and dishonest...
It’s no secret that beauty marketing is fiercely competitive. Our guide to skincare social media uncovers the best ways for beauty brands to glow and...
Done right, brand ambassador campaigns can drive big engagement and awareness on Instagram. Here are five content ideas for ambassadors to make it...
Instagram locking your account can be stressful, but steering clear of these four actions can help prevent it from happening.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to whitelist influencer posts and why you...
TikTok whitelisting instantly transforms creator videos into top-tier ads. This post explains how to whitelist TikTok content and why brands should...
Not sure how to succeed in retail? This post gives you five crucial tips from experts that have made it big in retail so your brand can, too.
As retail and ecommerce evolve, so do consumer expectations. Here are the biggest consumer behavior trends brands should know in 2022 and beyond.
Influencer product gifting can help brands build awareness and encourage sales. Here’s how to send products to influencers step-by-step.
Want to get more user-generated content around your products? This post breaks down six ways to encourage more UGC and conversations about your brand.
Looking for TikTok influencer marketing examples? This post breaks down ten awesome campaigns and ideas to inspire brands working with TikTok...
Should you be using TikTok for business? This guide breaks down the benefits of building your brand's TikTok presence and ideas to help you get...
Brand giveaways are making a comeback on Instagram! Need inspiration? Below are twelve Instagram giveaway examples featuring brands and influencers.
Now’s the time to ramp up your influencer outreach. In this post, you’ll learn how to contact influencers on Instagram so your pitches don't go...
Thinking about building a team of brand ambassadors? In this post, we break down the most common types of brand ambassador programs and how they work.
Want to ramp up your brand’s average order value? This guide breaks down how to increase AOV and examples of how ecommerce brands actually do it.
How does the 2022 Instagram algorithm work? This guide breaks down what brands should know about the algorithm and how to adapt to new Instagram...
Tired of getting ghosted during influencer outreach? Here’s why influencers don’t answer your emails (and what you can do to get more responses).
How are brands using Instagram Reels to win customers? Check out our list of Reels examples and get inspired to level up your own social video...
Time for a crash course in influencer collaboration! Here are the biggest dos and don'ts brands should be aware of when collaborating with...
What are the pros and cons of advertising on TikTok? As the platform booms, brands want to know if TikTok ads are worth the investment.
Want your TikTok presence to stand out? Here are 6 creative TikTok account ideas to engage your audience and make your profile more visible.
Stories are as important as ever for earning engagement on Instagram. Here are ten of the best brand Instagram Stories we’ve seen recently to inspire...
Brands should never run out of Instagram Story ideas! This post breaks down ideas, examples and inspiration to keep your Stories feed full of...
Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples show just how powerful influencer content...
Could a database help you streamline your influencer search? This post breaks down the pros and cons of influencer database software that brands need...
Do you have a pulse on the latest direct-to-consumer trends? This guide breaks down what’s big in DTC and key takeaways for ecommerce and retail...
Need some direct-to-consumer marketing inspo? Check out these creative DTC marketing examples and how you can adapt the same strategies for your...
What’s the advantage of Reels vs Posts for more Instagram reach? This post tackles both types of content, when to publish them and how to boost...
Looking for lessons from the best DTC brands? This guide breaks down 8 top direct-to-consumer companies and how they engage customers.
What is DTC (direct-to-consumer) and why is it taking over ecommerce? Here's a basic DTC definition and how the direct-to-consumer sales model works.
Want to future-proof your social ad campaigns? We have new insights from Meta to help marketers lower customer acquisition costs despite privacy...
If you want to stand out in today's busy B2C space, demand generation marketing should be a priority. This guide breaks down 5 demand gen tactics to...
Worried that you might be shadowbanned? This guide breaks down the signs of social media shadowbans, how to deal with them and tips for preventation.
Curious about the launch of TikTok Stories? We break down how Stories on TikTok work, why the launch matters and its impact on brands and creators...
Looking for ways to increase online sales through social media? Here’s a breakdown of five easy social selling tactics that any brand can try...
Is your brand ready for Prime Day? If you're eager to score more sales, our checklist can help! Here are 15 crucial Amazon Prime Day selling tips for...
If you’re selling on Amazon, anything you can do to optimize your storefront is a plus. Here are five ways to boost Amazon sales and grow your...
Do you know how to repurpose your brand's user-generated content? Learn the best practices for repurposing UGC and how to maximize its marketing...
If you've been wondering who is on TikTok or how people are using it, this blog is for you. We share 33 key TikTok stats your marketing team needs to...
Trying to determine the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Which types of TikTok ads are best for your brand? Get to know the different types of TikTok ads and how to use them before rolling out your own...
Need to budget for influencer marketing? This post breaks down how to set a smarter influencer marketing budget to meet your brand's goals in 2022...
New data from TikTok confirms just how much the customer journey is changing. Here's what the numbers mean and how brands can reach buyers on TikTok.
Not sure how to reach out to brand ambassadors on Instagram? Here's what your message should say and how to find the perfect ambassadors for your...
The dark funnel and dark social are becoming more prevalent between privacy updates, cookie bans and more. Here's what that means for marketing...
A social media content creator can drive demand, provide user-generated content, and more. These tips to find creators can boost your brand's...
Authenticity is the crux of social media content, whether you achieve it through creator marketing, user-generated content or in-house content.
Looking for the perfect creators to grow your brand on Instagram? Here's how to find Instagram influencers to engage your target audience and drive...
What does it take to make a TikTok go viral? Try these tips, tricks and secrets to boosting impressions, likes, and loops.
Social shopping is the action of using social media as a part of the process of discovering, researching, and selecting products to purchase.
Things move fast on TikTok. Keep your brand up-to-date with these TikTok tips and best practices.
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
It is time for the new era of influencer marketing. What's taking over and how can you adjust? We have the details right here.
If your brand's reputation could use some work, don't panic — this is solvable! Try these ideas to build a better brand reputation, pronto.
New data from TikTok proves creator partnerships produce huge results for brands. Here's why creator content is a must-have for brands in 2022 and...
Creators can play a pivotal role in your Amazon marketing strategy. Here are seven reasons why, from driving demand to supporting a product launch.
Influencer marketing is due to undergo a lot of changes in 2022, so we've rounded up our top trends and predictions to help you prepare for the new...
In 2022, social media presence is everything. Not sure how to increase social media engagement for your brand? Follow these tips!
Social proof is invaluable for brands today. Wondering how to weave it into your marketing? Here are seven superb social proof examples to inspire...
What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads, and which should you use? We gathered all the facts, just for...
To create an Amazon Storefront, you'll need to enroll in Amazon Brand Registry, add products, use A+ content, set up your storefront's homepage and...
Prepare your CPG brand for success with these marketing tactics, from try-on tools to consumer-to-consumer marketing to product personalization and...
Online shopping is transforming in 2022, just as much as it's growing. If you want to optimize for e-commerce conversations, check out these tips.
Planning to update your retail marketing strategy in 2022? Look no further than our list of trends and tactics to keep in mind.
Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.
C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.
Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.
Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why this is critical for marketing.
Building brand trust is the key to getting more sales. Apply these tried and tested tactics to build brand trust and increase purchase confidence.
Brand trust can be earned by doing things like displaying reviews, focusing on customer experience, adding UGC into your marketing funnel and more.
Wondering how you can drive trust (and sales) with user-generated content? Take a look at these user-generated content examples and how they helped...
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!
Is your brand playing by TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use it.
We've compiled the ultimate roadmap to navigating TikTok marketing as a brand, from finding influencers to investing in ads and everything in...
Here are three big lessons we've learned after running more than 100 TikTok campaigns.
If you're unsure what goes into a TikTok live stream or how to run one, look no further — we've got everything brands need to know, plus a few bonus...
Google is unveiling a new default attribution model to replace last-click attribution. Here's what advertisers can expect and how to adapt.
Want to bring your brand's TikTok presence to the next level? Read our expert recommendations on how to get more views on TikTok and grow your...
Missed TikTok World? Here's the recap, including TikTok Shopping updates, new Creator Marketplace features and more.
As Instagram expands into shopping and selling, it's a great time to improve your Instagram marketing strategy – whether your focus is retail or...
Are holidays the most stressful time for your brand? Let's change that! Check out these tips on how to get your retail marketing strategy...
Inform your holiday marketing strategy with the latest holiday shopping trends! Here are the top six, plus tips on how to leverage them in your favor.
Want to attract holiday shoppers throughout the year? Check our key strategies to optimize your social media presence before any major shopping...
Attract new customers all year round with these holiday marketing promotions and campaign ideas.
Hosting a holiday giveaway is a great way to celebrate and grow brand awareness (and sales)! Before you dive in, get familiar with these dos and...
Ready to drive sales with Instagram? Use these tips to use Instagram Guides to create an effective holiday gift guide.
TikTok user Trinidad Sandoval recently made a product by Peter Thomas Roth go viral and sell out online after posting a jaw-dropping product...
In light of TikTok and Shopify's expanded partnership, here's everything we know about the latest social commerce newcomer: TikTok Shopping.
Social media holidays are a great way to engage with your audience and spice up your feed. Here are 40 you should add to your calendar.
Instagram is currently testing a new Affiliate feature. Here's what we know about it so far, and what potential opportunities and limitations are in...
Instagram Shopping From Creators will allow followers to shop directly from influencers. Here's everything brands need to know about this new feature.
TikTok analytics help brands know if they're going in the right direction with their content. Here's where to find them and how to interpret them.
Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the...
While Reels and IGTV may be similar, but they have very different applications. These pros and cons will help you decided which one to use and when.
The seasons are changing and so should your campaigns. This holiday season your brand's going to need influencers to help with your festive...
Influencer marketing is important year round, but as with most retail marketing methods, it gets a little busier during the holidays. Here are a few...
Creating an Amazon promo code that lasts over a month can be tricky. Fortunately, we've created the ultimate step-by-step guide to walk you through...
Looking to grow your brand's presence on TikTok? Use these tips to master your TikTok marketing strategy.
Experiential marketing is possible to achieve in a digital environment. Here are 5 ways your brand can connect remotely with digital experiential...
Improve your ecommerce marketing strategy by implementing these five growth hacks. One tip: display reviews.
Sifting through TikTok creators to find the best matches for your campaign can be exhausting. These resources will make your search easier.
Influencer relations aims to create positive experiences and lasting partnerships with influencers. Here's how it compares to influencer marketing.
Social media ecommerce is taking off, with many big social media platforms rolling out social commerce features. Here, we break down the basics.
Influencer campaigns can take a lot of time and effort. Here are four key signs your brand could use a dedicated influencer manager to take them over.
Not sure whether to use TikTok micro-influencers or celebrity influencers in your next campaign? Here's how they stack up against each other.
Don't give up on creating content just because you're by yourself - try our tips to up your solo creative game instead.
These summer must-haves will help prepare you to have the best hot girl summer yet.
A good Instagram ambassador program can increase your reach and bring customers. But if you want to work with a lot of them, you'll need the right...
Utilizing influencers in your retail merchandising strategy can help your brand reach more potential customers and increase sales. Here's how to do...
No one knows TikTok content quite like influencers do! Here's how you can involve them in your brand's next TikTok campaign.
Amazon promotions are great for driving sales! But Amazon has so many promotions to choose from. Here's a look at how Amazon coupon codes work for...
Consumer-generated marketing is a powerful way to influence purchase decisions. Here's how to scale your brand's consumer-generated marketing...
This step-by-step guide will show you how to download and reshare TikTok videos so you can save your brand's favorite influencer posts.
Pinterest is a powerful traffic generator. Here are 6 examples of brands using the platform to drive traffic to their Instagram profiles.
Word-of-mouth recommendations are powerful, and generally hard to get. Use these tips to scale your word-of-mouth marketing strategy.
Want to download your Instagram Reels but aren't sure how? This step-by-step tutorial will show you how to download and save your Instagram Reels.
Instagram Shops allow brands to create shoppable content. Here's a step-by-step guide on how to set up an Instagram Shop for your brand.
Social commerce is on the rise and here to stay. Here are 4 social commerce trends you can use to drive sales!
Should you be creating separate marketing strategies for Gen Z and millennials? Here's what the research says.
Optimize your influencer marketing campaigns for conversions with these retargeting strategies and tips.
5 pieces of advice from our influencers to set you up for success after graduation
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
5 fashion trends you won't want to be seen without this spring
Want to turn more of your website visitors and leads into customers? Here are 7 examples of retargeting ads that convert.
Here's a step-by-step guide on how to set up a retargeting campaign so your new website visitors turn into returning ones.
From dynamic ads to email retargeting and more, here are 5 types of retargeting ads that will help you encourage repeat website visitors.
Product seeding can help you collect feedback, generate word-of-mouth referrals and more. Here's how to set your product seeding strategy up for...
Want to create a TikTok sound that other TikTokers can use? Follow these steps to create custom TikTok audio for your brand's next TikTok campaign.
Both YouTube sponsorships and TikTok collabs can increase brand awareness and sales. Use this comparison to decide which is the best fit for your...
We're going everything you need to know about setting up your brand's TikTok advertising so you can increase your following, engagement and...
Apple's iOS 14 update will change how user data is tracked -- here's what this change means for your Facebook and Instagram marketing strategy.
Structuring the perfect brand affiliate program can be challenging. Here's a step-by-step guide to get you started.
The Clubhouse social app has sparked conversations among influencers, entrepreneurs and celebrities. Here's how your brand can leverage it.
We're taking a dive into Instagram Guides and giving you tips on which content to include, how to organize that content and how Guides will perform!
Learn more about the different types of affiliate programs so you can pick the one that will most benefit your brand.
Use these end cap display ideas to get customers noticing and purchasing your products all year long.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Learn the ins and outs of how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits and more.
With over 800 million active users TikTok has huge sales potential. Here are 5 more reasons why TikTok influencer content drives the most sales.