Influencer Marketing Blog

Influencer Marketing Strategy

How to Find Micro-Influencers for Your Brand Faster

Finding micro-influencers doesn't have to mean digging through dozens of profiles! Check out our four favorite methods to find micro-influencers for...

Social Media

TikTok Ban 2024: Everything You Need to Know

What does the recent TikTok ban mean for brands? Below we explain the context of the 2024 ban and why brands on the platform shouldn’t assume the...

Influencer Marketing Strategy

What Should Be in a Brand's Influencer Seeding Kit?

Do your product seeding kits exceed creators' expectations? Nail your next round of PR packages with these ideas and examples of influencer seeding...

Product Sampling Programs

4 Types of Product Seeding Programs and Campaigns

Product seeding programs featuring influencers can build serious awareness at scale. Below we dig into popular types of product seeding campaigns for...

Influencer Marketing Strategy

How to Send PR Packages to Influencers Step-By-Step

Sending PR packages to influencers is a brilliant way to build awareness and earn repurposable content. This post breaks down how to ship products to...

Social Media

TikTok Guidelines for Brands: Dos and Don’ts

Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...

Influencer Marketing Strategy

How to Find Amazon Influencers and Their Storefronts

There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...

Influencer Marketing Strategy

4 Instagram Collaboration Email Templates & Samples

Need to step up your influencer pitching strategy? You’re in the right place! Here are four Instagram collaboration email templates to nail your...

Influencer Marketing Strategy

PR Package Note Ideas to Help Your Brand Stand Out

Ready to make a bigger impression on your influencers? These PR package note ideas and examples will help you craft messages that people will...

Social Media

How Often Should Your Brand Post on TikTok?

Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...

Beauty Brand Marketing

How to Run a Successful Product Sampling Campaign

Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...

Influencer Marketing Strategy

How to Find Social Media Content Creators

Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...

Influencer Marketing Strategy

How to Explain Influencer Marketing to Your Boss

What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...

Influencer Outreach Tips

Top 9 CPG and Food Trade Shows to Attend in 2023

CPG and food trade shows are the perfect way to introduce your brand to retail partners. Here's a taste of the top consumer packaged goods events in...

Influencer Marketing Strategy

FTC Guidelines for Gifted Products You Should Know

As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.

Influencer Marketing Strategy

How to Get Rid of Fake Followers on Instagram

Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...

Influencer Marketing Strategy

How to Make a TikTok Go Viral

What does it take to make a TikTok go viral? Try these tips, tricks and secrets to boosting impressions, likes, and loops.

Influencer Marketing Strategy

How to Build a Better Brand Reputation

If your brand's reputation could use some work, don't panic — this is solvable! Try these ideas to build a better brand reputation, pronto.

Influencer Marketing Strategy

TikTok Challenges vs Branded Hashtag Challenge Ads

What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads? Which should you use? We gathered all the facts, just for you.

Micro-Influencer Marketing

Consumer-to-Consumer Marketing vs. B2C Marketing

Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.

User Generated Content

6 Holiday Shopping Trends You Should Know in 2021

Inform your holiday marketing strategy with the latest holiday shopping trends! Here are the top six, plus tips on how to leverage them in your favor.

Instagram Influencer Marketing

Holiday Giveaway Ideas: Dos and Don'ts

Hosting a holiday giveaway is a great way to celebrate and grow brand awareness (and sales)! Before you dive in, get familiar with these dos and...