Should you be using TikTok for business? This guide breaks down the benefits of building your brand's TikTok presence and ideas to help you get...
Want to ramp up your brand’s average order value? This guide breaks down how to increase AOV and examples of how ecommerce brands actually do it.
How does the 2022 Instagram algorithm work? This guide breaks down what brands should know about the algorithm and how to adapt to new Instagram...
How are brands using Instagram Reels to win customers? Check out our list of Reels examples and get inspired to level up your own social video...
If you want to build your brand faster, a social media collaboration can be a game-changer. Here's how to pick and plan a collab based on your brand...
Want your TikTok presence to stand out? Here are 6 creative TikTok account ideas to engage your audience and make your profile more visible.
Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples show just how powerful influencer content...
Do you have a pulse on the latest direct-to-consumer trends? This guide breaks down what’s big in DTC and key takeaways for ecommerce and retail...
Need some direct-to-consumer marketing inspo? Check out these creative DTC marketing examples and how you can adapt the same strategies for your...
Looking for lessons from the best DTC brands? This guide breaks down 8 top direct-to-consumer companies and how they engage customers.
What is DTC (direct-to-consumer) and why is it taking over ecommerce? Here's a basic DTC definition and how the direct-to-consumer sales model works.
Want to future-proof your social ad campaigns? We have new insights from Meta to help marketers lower customer acquisition costs despite privacy...
If you want to stand out in today's busy B2C space, demand generation marketing should be a priority. This guide breaks down 5 demand gen tactics to...
Worried that you might be shadowbanned? This guide breaks down the signs of social media shadowbans, how to deal with them and tips for preventation.
Curious about the launch of TikTok Stories? We break down how Stories on TikTok work, why the launch matters and its impact on brands and creators...
Looking for ways to increase online sales through social media? Here’s a breakdown of five easy social selling tactics that any brand can try...
Is your brand ready for Prime Day? If you're eager to score more sales, our checklist can help! Here are 15 crucial Amazon Prime Day selling tips for...
If you’re selling on Amazon, anything you can do to optimize your storefront is a plus. Here are five ways to boost Amazon sales and grow your...
Do you know how to repurpose your brand's user-generated content? Learn the best practices for repurposing UGC and how to maximize its marketing...
If you've been wondering who is on TikTok or how people are using it, this blog is for you. We share 33 key TikTok stats your marketing team needs to...
Looking to check out the best hair shows of 2022? Here's a list of ten must-see haircare trade shows to help your brand uncover new beauty trends and...
Trying to determine the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Which types of TikTok ads are best for your brand? Get to know the different types of TikTok ads and how to use them before rolling out your own...
Need to budget for influencer marketing? This post breaks down how to set a smarter influencer marketing budget to meet your brand's goals in 2022...
New data from TikTok confirms just how much the customer journey is changing. Here's what the numbers mean and how brands can reach buyers on TikTok.
Not sure how to reach out to brand ambassadors on Instagram? Here's what your message should say and how to find the perfect ambassadors for your...
Looking for health and beauty trade shows to level up your business or discover new products? Here are 11 of the best beauty expos to check out in...
The dark funnel and dark social are becoming more prevalent between privacy updates, cookie bans and more. Here's what that means for marketing...
A social media content creator can drive demand, provide user-generated content, and more. These tips to find creators can boost your brand's...
Authenticity is the crux of social media content, whether you achieve it through creator marketing, user-generated content or in-house content.
Looking for the perfect creators to grow your brand on Instagram? Here's how to find Instagram influencers to engage your target audience and drive...
What does it take to make a TikTok go viral? Try these tips, tricks and secrets to boosting impressions, likes, and loops.
Social shopping is the action of using social media as a part of the process of discovering, researching, and selecting products to purchase.
Things move fast on TikTok. Keep your brand up-to-date with these TikTok tips and best practices.
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
It is time for the new era of influencer marketing. What's taking over and how can you adjust? We have the details right here.
If your brand's reputation could use some work, don't panic — this is solvable! Try these ideas to build a better brand reputation, pronto.
New data from TikTok proves creator partnerships produce huge results for brands. Here's why creator content is a must-have for brands in 2022 and...
Creators can play a pivotal role in your Amazon marketing strategy. Here are seven reasons why, from driving demand to supporting a product launch.
Influencer marketing is due to undergo a lot of changes in 2022, so we've rounded up our top trends and predictions to help you prepare for the new...
In 2022, social media presence is everything. Not sure how to increase social media engagement for your brand? Follow these tips!
So you understand social proof but still aren't sure how to make it work for your brand. Take a look at these 7 real social proof examples for...
What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads, and which should you use? We gathered all the facts, just for...
To create an Amazon Storefront, you'll need to enroll in Amazon Brand Registry, add products, use A+ content, set up your storefront's homepage and...
Prepare your CPG brand for success with these marketing tactics, from try-on tools to consumer-to-consumer marketing to product personalization and...
Online shopping is transforming in 2022, just as much as it's growing. If you want to optimize for e-commerce conversations, check out these tips.
Planning to update your retail marketing strategy in 2022? Look no further than our list of trends and tactics to keep in mind.
Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.
C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.
Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.
Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why this is critical for marketing.
Building brand trust is the key to getting more sales. Apply these tried and tested tactics to build brand trust and increase purchase confidence.
Brand trust can be earned by doing things like displaying reviews, focusing on customer experience, adding UGC into your marketing funnel and more.
Wondering how you can drive trust (and sales) with user-generated content? Take a look at these user-generated content examples and how they helped...
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!
Is your brand playing by TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use it.
We've compiled the ultimate roadmap to navigating TikTok marketing as a brand, from finding influencers to investing in ads and everything in...
Need to make your TikTok marketing plan more effective? Use these TikTok promotion ideas and examples to boost your strategy.
Here are three big lessons we've learned after running more than 100 TikTok campaigns.
If you're unsure what goes into a TikTok live stream or how to run one, look no further — we've got everything brands need to know, plus a few bonus...
Google is unveiling a new default attribution model to replace last-click attribution. Here's what advertisers can expect and how to adapt.
Considering paid advertising on TikTok? Take a look at these pros and cons before you launch your campaign.
Want to bring your brand's TikTok presence to the next level? Read our expert recommendations on how to get more views on TikTok and grow your...
Missed TikTok World? Here's the recap, including TikTok Shopping updates, new Creator Marketplace features and more.
As Instagram expands into shopping and selling, it's a great time to improve your Instagram marketing strategy – whether your focus is retail or...
Are holidays the most stressful time for your brand? Let's change that! Check out these tips on how to get your retail marketing strategy...
Inform your holiday marketing strategy with the latest holiday shopping trends! Here are the top six, plus tips on how to leverage them in your favor.
Want to attract holiday shoppers throughout the year? Check our key strategies to optimize your social media presence before any major shopping...
Attract new customers all year round with these holiday marketing promotions and campaign ideas.
Hosting a holiday giveaway is a great way to celebrate and grow brand awareness (and sales)! Before you dive in, get familiar with these dos and...
Ready to drive sales with Instagram? Use these tips to use Instagram Guides to create an effective holiday gift guide.
TikTok user Trinidad Sandoval recently made a product by Peter Thomas Roth go viral and sell out online after posting a jaw-dropping product...
In light of TikTok and Shopify's expanded partnership, here's everything we know about the latest social commerce newcomer: TikTok Shopping.
Learn the best practices for collaborating with influencers! Here are the biggest dos and don'ts to keep in mind.
Social media holidays are a great way to engage with your audience and spice up your feed. Here are 40 you should add to your calendar.
Posting Instagram Reels is an easy way to elevate your brand's Instagram strategy. Here's how you can create your own Reels and why you should post...
Instagram locking your account can be stressful, but steering clear of these four actions can help prevent it from happening.
Instagram is currently testing a new Affiliate feature. Here's what we know about it so far, and what potential opportunities and limitations are in...
Instagram Shopping From Creators will allow followers to shop directly from influencers. Here's everything brands need to know about this new feature.
TikTok analytics help brands know if they're going in the right direction with their content. Here's where to find them and how to interpret them.
Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the...
While Reels and IGTV may be similar, but they have very different applications. These pros and cons will help you decided which one to use and when.
The seasons are changing and so should your campaigns. This holiday season your brand's going to need influencers to help with your festive...
Influencer marketing is important year round, but as with most retail marketing methods, it gets a little busier during the holidays. Here are a few...
Creating an Amazon promo code that lasts over a month can be tricky. Fortunately, we've created the ultimate step-by-step guide to walk you through...
Looking to grow your brand's presence on TikTok? Use these tips to master your TikTok marketing strategy.
Experiential marketing is possible to achieve in a digital environment. Here are 5 ways your brand can connect remotely with digital experiential...
Looking to interpret your influencer marketing reporting data? We've laid out how to measure success based on your brand's goals.
Improve your ecommerce marketing strategy by implementing these five growth hacks. One tip: display reviews.
Sifting through TikTok creators to find the best matches for your campaign can be exhausting. These resources will make your search easier.
Influencer relations aims to create positive experiences and lasting partnerships with influencers. Here's how it compares to influencer marketing.
Social media ecommerce is taking off, with many big social media platforms rolling out social commerce features. Here, we break down the basics.
Using TikTok as a brand can be a daunting experience, which is why we've laid out our best TikTok brand guidelines just for you.
Influencer campaigns can take a lot of time and effort. Here are four key signs your brand could use a dedicated influencer manager to take them over.
Not sure whether to use TikTok micro-influencers or celebrity influencers in your next campaign? Here's how they stack up against each other.
Looking to streamline your influencer marketing search? We've laid out the pros and cons of using an influencer database software in this blog post.
Don't give up on creating content just because you're by yourself - try our tips to up your solo creative game instead.
These summer must-haves will help prepare you to have the best hot girl summer yet.
A good Instagram ambassador program can increase your reach and bring customers. But if you want to work with a lot of them, you'll need the right...
Kick off a successful TikTok campaign with these TikTok influencer marketing campaign examples and ideas.
Utilizing influencers in your retail merchandising strategy can help your brand reach more potential customers and increase sales. Here's how to do...
No one knows TikTok content quite like influencers do! Here's how you can involve them in your brand's next TikTok campaign.
Amazon promotions are great for driving sales! But Amazon has so many promotions to choose from. Here's a look at how Amazon coupon codes work for...
Consumer-generated marketing is a powerful way to influence purchase decisions. Here's how to scale your brand's consumer-generated marketing...
This step-by-step guide will show you how to download and reshare TikTok videos so you can save your brand's favorite influencer posts.
Want to get micro-influencers trying and posting about your products? Here are 6 PR package ideas you should try.
Pinterest is a powerful traffic generator. Here are 6 examples of brands using the platform to drive traffic to their Instagram profiles.
Word-of-mouth recommendations are powerful, and generally hard to get. Use these tips to scale your word-of-mouth marketing strategy.
Want to download your Instagram Reels but aren't sure how? This step-by-step tutorial will show you how to download and save your Instagram Reels.
Instagram Shops allow brands to create shoppable content. Here's a step-by-step guide on how to set up an Instagram Shop for your brand.
Social commerce is on the rise and here to stay. Here are 4 social commerce trends you can use to drive sales!
Should you be creating separate marketing strategies for Gen Z and millennials? Here's what the research says.
Optimize your influencer marketing campaigns for conversions with these retargeting strategies and tips.
5 pieces of advice from our influencers to set you up for success after graduation
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
5 fashion trends you won't want to be seen without this spring
Want to turn more of your website visitors and leads into customers? Here are 7 examples of retargeting ads that convert.
Here's a step-by-step guide on how to set up a retargeting campaign so your new website visitors turn into returning ones.
From dynamic ads to email retargeting and more, here are 5 types of retargeting ads that will help you encourage repeat website visitors.
Product seeding can help you collect feedback, generate word-of-mouth referrals and more. Here's how to set your product seeding strategy up for...
Want to create a TikTok sound that other TikTokers can use? Follow these steps to create custom TikTok audio for your brand's next TikTok campaign.
Both YouTube sponsorships and TikTok collabs can increase brand awareness and sales. Use this comparison to decide which is the best fit for your...
We're going everything you need to know about setting up your brand's TikTok advertising so you can increase your following, engagement and...
Apple's iOS 14 update will change how user data is tracked -- here's what this change means for your Facebook and Instagram marketing strategy.
These brand affiliate program outreach templates will help you get your foot in the door with your ideal influencers and affiliates.
Structuring the perfect brand affiliate program can be challenging. Here's a step-by-step guide to get you started.
The Clubhouse social app has sparked conversations among influencers, entrepreneurs and celebrities. Here's how your brand can leverage it.
Learn how to contact influencers on Instagram so your pitches don't go unnoticed!
We're taking a dive into Instagram Guides and giving you tips on which content to include, how to organize that content and how Guides will perform!
Learn more about the different types of affiliate programs so you can pick the one that will most benefit your brand.
Use these end cap display ideas to get customers noticing and purchasing your products all year long.
We're diving into how to find amazon influencers and how to make sure they're the right ones for your brand.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Here are 5 ways that you and your girls can have an amazing virtual Galentine’s day.
Learn the ins and outs of how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits and more.
With over 800 million active users TikTok has huge sales potential. Here are 5 more reasons why TikTok influencer content drives the most sales.
Influencer marketing trends change constantly in reaction to social media, consumers, and influencers themselves. Stay up-to-date with this trend...
We go over Instagram's in-feed posts vs Reels to see how they compare and how they can help your brand!
Learn about the different ways you can pay TikTok brand ambassadors and how to cover all your bases in the process.
TikTok outreach is more of an art than a science—we’re sharing a TikTok collaboration email sample and tips for how you can write your own.
Want to revamp your retail merchandising strategy? TikTokers drive your social media audience in-store and turn browsing shoppers into paying...
We’re going over everything you need to know about TikTok hashtags so your brand's content gets found and maybe even go viral!
There's a community for everyone on TikTok. We highlight 7 health and wellness influencers on TikTok that you should check out!
We’re taking a deep dive into Instagram's new feature: Guides! We share how to create and use Guides, plus how influencers can help curate content.
From travel influencers to TikTok usage—we’re investigating how social media influencer marketing will change post-COVID-19.
From memetic marketing to shopping small and ethical brands—get ahead with these 7 consumer behavior predictions for 2021 so you start the year...
Traditional product sampling during COVID can be a little tricky. Here are 8 virtual product sampling ideas broken up by industry to try instead!
Want to start repping the products you love but aren’t sure how to find brands looking for ambassadors? Here's what you should know!
From tools to help you plan and schedule content to photoshoot logistics—we’re going over everything you need to build your 2021 social media...
Here's everything you should know when reporting influencer marketing ROI to your boss so you get the green light on your next campaign.
Check out these female-owned small businesses for gifts that are truly unforgettable.
Our favorite products that make perfect gifts for any beauty lover in your life!
Want to calculate influencer marketing ROI on different social media platforms? This simple formula will show you how and what data you'll want to...
Use these tried and true PR package note ideas for your brand to stand out among the rest and create a memorable first impression.
Amplify your product seeding efforts by including influencers! Here are 8 influencer product seeding strategies that actually work.
Want to message influencers on TikTok who aren't following you back? We're going over ways to get in touch so you can start working together ASAP!
Start your own user-generated content campaign using Instagram Reels! Here is everything your brand needs to know to make the campaign a hit!
Check out this non-exhaustive list of 16 BIPOC-owned businesses that are offering the best of beauty, clothing, accessories and more!
Balancing signage, displays, product sampling and social media can be tricky—here's how to create the retail merchandising strategy of your dreams.
Interested in optimizing your process for sending PR packages to influencers? Here's how to streamline each step so your next campaign is a breeze!
Can't choose between influencer databases and influencer marketing platforms? Here's everything you need to know to find the best fit for your brand.
We’re going step-by-step so your brand can get rolling with the latest trends, TikTok campaigns and partnership opportunities this app has to offer.
Not quite sure how to be compliant with the latest FTC guidelines? We're going over everything you need to know so that you keep posting stress-free.
Step up your skincare regimen with an adorable mini fridge for all your favorite products. Check out some of our faves below!
So your brand has created its ideal TikTok campaign but you’re missing guidelines to set for ambassadors, what do you do? Here's how to create your...
Take a closer look into iridescent products to get your glow on! You won't be disappointed when you look and feel utterly magical.
Get the word out about who you are and what you do by creating a TikTok brand ambassador program to help boost word-of-mouth online!
Build a TikTok marketing strategy to easily maintain your brand's presence on the app and start unique campaigns that will support sales yearlong.
Learn how influencer marketing programs can help drive traffic to your Shopify store and get all the tips for setting up shop on this platform!
Read all about the benefits of getting started with direct mail product sampling and how your brand can scale its program with influencers.
Invest in product sampling marketing or other gifting alternatives to meet consumers where they are post-COVID, which is probably at home.
We have been examining the differences between Instagram Reels and TikTok and broke down everything you should know.
Although we're still keeping things virtual for now in light of COVID, we’re so happy to welcome eight new (and returning) members and interns to the...
Believe it or not, PSL season is right around the corner! Check out all the new pumpkin products you didn't know you needed!
Statusphere is your ticket to a successful campaign on TikTok. Here’s how our influencer marketing platform does the work for you:
I wanted to post an update since so much has happened with TikTok over the past few months. Here are my thoughts on the TikTok band and the...
The difference between a good pitch and a bad one can affect your brand’s reputation—here's how to craft a perfect influencer outreach template for...
These beauty products will make you feel like you're on vacation – even if you're on the couch.
“TikTok made me buy it” is a well-known phrase—you can’t help but want to purchase all of the products TikTokers are showcasing, especially from...
Instagram launched its new Reels feature last Wednesday (August 5th). This feature is Instagram's response to the traction and growth that TikTok has...
TikTok has quickly become the go-to consumer discovery tool leading brands to realize the huge audiences they can reach on this app.
Many influencers develop a sense of community on sites such as Instagram, by standing up for what they believe in and to generate awareness for a...
Whether you’re making your way onto campus or hitting the books from home, we share incredible brands that have amazing products you need to look...
We're covering the different types of brand ambassador programs your company can establish and templates to use when reaching out!
TikTok brand campaigns are becoming increasingly popular and for good reason. Here are some ideas you can use to inspire your next TikTok campaign!
There’s no shortage of ways to use TikTok, so the next step is to grow your following so users can actually see your content. Here are 8 ways how:
Influencer outreach can be overwhelming. If you’re wanting to ensure a phenomenal first impression, Instagram DMs allow you to be more creative and...
If content creation is something you are struggling with right now, here are 6 ways to create content at home:
In light of many cancellations due to COVID-19, here are 4 health and beauty trade shows you can still attend virtually:
We're covering what the announcement of Facebook and Instagram shops could mean for your brand during social distancing and beyond.
Utilizing product seeding techniques like these companies did can boost brand awareness and garner authentic feedback. Here are 5 product seeding...
You may be wondering how to contact TikTok brand ambassadors while navigating the platform. We highlighted five ways you can contact them today:
Looking to find influencers on a new platform? TikTok is a steadily growing platform and we take you through the basics to get started and reach out.
Check out the10 trendy notebooks and planners we found to help you get creative, organized and conquer your goals!
Don't underestimate the power of your consumers - we're going over 5 types of consumer generated marketing and how your brand can start and scale!
If you need to revamp your influencer pitching strategy, you're in the right place. Here are 4 Instagram collaboration email templates to use for...
From beauty products to accessories to hair tools, it's hard to find a brand that's not gifting products. Check out these 6 brands who are killing...