Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight...
The influencer outreach process sets the tone for your collaborations. Use these influencer outreach email templates and DMs for a stronger pitch!
Communities are a cornerstone of CPG influencer marketing. This post shows off three CPG brands nailing their influencer campaigns through...
It’s no secret that skincare marketing is competitive. Our guide to skincare social media covers content ideas and tips to help beauty brands grow &...
Instagram branded content ads (now Partnership Ads) make it easy to turn your best creator content into a paid promotion. Here are some of our...
If you want to build an influencer community, you need a streamlined way to approve (and reject!) new creators. We dig into four ways to speed up the...
Having an influencer list isn't the same thing as having a dedicated community of creators. Here are our tips for turning one-off influencers into...
Influencer targeting and segmentation are key to scaling collabs with creators. We explain how to level up your influencer campaign targeting to make...
The bigger your brand's community gets, the more make-or-break your influencer management strategy becomes. Below are five tips to keep everything in...
Consumer brands are under pressure to squeeze more from their influencer campaigns. Below are five proven CPG influencer marketing tactics for brands...
Influencer recruiting and vetting are two of the biggest roadblocks for brands scaling their creator communities. We dig into ways brands can...
Influencer relations are key to lasting creator partnerships. Below we explore the impact of influencer relationship management and best practices...
Building an influencer community is a proven way to get more UGC and long-term collabs. We break down how to scale your influencer program into a...
With the right influencer management platform, brands can escape spreadsheets and streamline campaigns at the same time. Below are five tools that...
Need to step up your influencer pitching strategy? You’re in the right place! Here are four Instagram collaboration email templates to make your...
Need to recruit more Instagram creators to promote your products? Here's how to find Instagram influencers and micro-influencers to scale your...
Influencer gifting platforms offer a way to organize and reduce the legwork of your product gifting campaigns. We dig into three popular types of...
Trying to pick the best influencer platform for your brand? You should be confident about your choice! Below we break down what key features to look...
Need to find TikTok influencers to promote your brand? Below we break down three creator search methods to help you figure out how to find...
For beauty brands who consistently collab with creators, your influencer platform is crucial. But can your current platform handle 100s of...
Finding makeup influencers is an ongoing process for beauty brands in constant need of UGC. We dig into how to find beauty content creators for any...
Overwhelmed with influencer marketing tracking? Narrow down your KPIs! Here are eleven easy-to-track influencer campaign metrics and tips to measure...
Finding micro-influencers doesn't have to mean digging through dozens of profiles! Check out our four favorite methods to find micro-influencers for...
Influencer management shouldn’t lead to burnout. Here are five changes to make to your influencer management process to improve creator relations and...
Why isn't influencer discovery getting any easier? We dig into the limitations of most influencer search tools and why brands should rethink how they...
There is an ideal social media video length for influencers? We dig into recent data to determine how long your creators' TikToks and IG Reels should...
Brands shouldn't be scrambling to find influencers for every new product launch. This post explains how to find influencers to collab with long-term.
Trying to figure out how to sell on TikTok Shop? Here are five opportunities to optimize your storefront and examples of the best TikTok Shops we've...
Is influencer marketing the key to taking back your schedule? Here’s how influencer marketing automation software can save brands 100+ hours per...
The numbers don’t lie when it comes to how well influencer marketing works in 2024. Below we share 17 eye-opening influencer effectiveness statistics...
Ranking in social search means getting your keyword research right. This post breaks down how to create a list of social media keywords your brand...
What do the best Spark Ads have in common? Below we share seven TikTok Spark Ads examples highlighting how influencer collabs translate into awesome...
Influencer ads continue to increase conversions, engagement and reach for CPG brands. Learn why influencer ads are so effective and how they work.
What does social SEO actually look like? This post digs into examples of social search engine optimization and how brands are ranking in social...
What does the recent TikTok ban mean for brands? Below we explain the context of the 2024 ban and why brands on the platform shouldn’t assume the...
Is advertising on TikTok worth it? Fair question! Below we dig into the proven pros, potential cons and everything else brands should know about...
Is TikTok SEO on your radar? Learn how TikTok search works and ways to build a strategy that helps your brand rank for relevant TikTok keywords...
Creating UGC ads is a top priority for brands looking to boost paid performance and give their marketing a human touch. Below we share best practices...
Effective product seeding is tough to execute but some brands really nail their strategies! Here are eight examples of product seeding done right.
Do your product seeding kits exceed creators' expectations? Nail your next round of PR packages with these ideas and examples of influencer seeding...
Product seeding is still super effective for brands that stick to a strategy. We explain why influencer seeding is here to stay and steps to improve...
What makes Spark Ads so special? Below we dig into the key differences and benefits of TikTok Spark Ads versus non-Spark Ads for brands and creators.
TikTok authorization codes are a key piece of promoting Spark Ads. Below we explain where to access Spark Ad codes in TikTok and how to generate them...
Which types of TikTok ads are best for your brand? Get to know the different TikTok ad formats and which is the best for nailing your paid campaign...
Stakes are high with social SEO as consumers flock to TikTok and Instagram to find products. We dig into five social media search tools to help...
Product seeding is a proven way for brands to scale UGC and build word-of-mouth faster. This post explains product seeding and how to approach your...
Product seeding programs featuring influencers can build serious awareness at scale. Below we dig into popular types of product seeding campaigns for...
The right product seeding platform can get your products into the hands of 100s of influencers without totally taking over your team's schedule.
TikTok Spark Ads turn your brand's UGC into high-performing paid promotions. We explain how to set up Spark Ads and ways to optimize your TikTok...
Influencer gifting campaigns in-house can build awareness and help brands earn content. Here’s how to send products to influencers step-by-step.
TikTok whitelisting with Spark Ads can instantly transform creator videos into top-tier ads. We explain how to whitelist TikTok content and why...
Influencer activations can turn digital awareness into in-store foot traffic. Below we share retail influencer marketing examples and best practices...
Ready to ramp up your UGC ads? Below we share expert answers to the most common questions brands ask us about user-generated content advertising.
Not sure what to make of TikTok Shop? We dig into TikTok’s latest shopping features and what brands working with influencers need to know about them.
What is a micro-influencer? And why are brands eager to hire small creators over celebrities? This post explains the benefits of using...
For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...
Creator licensing is a simple concept but obtaining influencer usage rights can be complicated. Here's how to streamline influencer content rights...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
Struggling to scale your influencer marketing results? Been there! That’s why we built Statusphere to be a different type of micro-influencer...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Sending PR packages to influencers is a brilliant way to build awareness and earn repurposable content. This post breaks down how to ship products to...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...
Is an influencer database a smart way to scale your campaigns? This post breaks down the pros and cons of influencer database software that brands...
Gifting notes add a personal touch to your brand's influencer packages. Here's how to write your own influencer gifting note plus examples to inspire...
TikTok brand campaigns are huge for consumer brands right now. Below are seven TikTok campaign examples and ideas to inspire your own branded videos!
UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...
Ready to improve your influencer marketing strategy? We break down five actionable campaign goals and objectives for brands and how to achieve them.
There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...
Earning user-generated content is a top priority for brands today. These creator outreach email templates can help you collect UGC more efficiently.
Looking to check out the best hair shows of 2023? Here's a list of eight must-see haircare trade shows highlighting new beauty trends and products...
Influencer briefs are make-or-break for brands that want authentic content. Here’s how to write an influencer brief (and a free template to help you...
Is the TikTok Creator Marketplace the right place for brands to find influencers at scale? This post breaks down the platform’s pros and cons to...
Looking for health and beauty trade shows to level up your business or discover new products? Here are nine of the best beauty expos to check out in...
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
The more that brands partner with influencers, the more formal contracts are becoming the norm. This post explains what to include in an influencer...
Knowing how many influencers to partner with can be tricky. Below we break down how to decide on a number of creators that makes sense for your brand.
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.
Time for a crash course in influencer collaboration! Here are the biggest dos and don'ts of influencer marketing brands should mind when...
TikTok outreach is more of an art than a science. Need help contacting creators? We’re sharing a TikTok collaboration email sample and tips for...
Adopting an always-on influencer marketing strategy is key to better campaign ROI. This post explains why influencer campaigns shouldn’t be one-hit...
An influencer database helps can keep your in-house creator campaigns organized. We share our tips and a template for building your own database of...
Influencer gifting and paid collaborations seem identical at a glance. Spoilers: they’re not! This post explains the difference and tips for brands...
Promoting products on TikTok is a balancing act for brands. These video ideas highlight how to promote products on TikTok while keeping audiences...
Want to amplify your brand’s product seeding efforts? Influencers can help! Here are eight influencer seeding strategies and tips for earning amazing...
Done right, gifting products can build brand awareness and earn promotion-ready content. Here are nine influencer gifting examples to inspire you.
UGC platforms streamline how brands gather user-generated content. We explain what to consider to pick the best UGC software based on your brand's...
Ready to repurpose your brand's user-generated content? We share best practices for repurposing UGC and influencer posts to maximize their marketing...
Want your audience to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas highlight how to sweeten...
Want to message influencers on TikTok who aren't following you back? Below are your options for getting in touch with creators to collab with your...
Reporting is crucial to measuring influencer campaign performance and ROI. This post breaks down what goes into an influencer report and the metrics...
Need to budget for influencer marketing? This post breaks down how to set a smarter influencer marketing budget to meet your brand's goals in 2024...
Want to grow your affiliate program? You need to perfect your pitch! Our brand affiliate outreach templates can win over your ideal influencers and...
If you need influencer campaign inspiration, this post has you covered! Below we highlight eight awesome micro-influencer marketing campaigns in...
Trying to figure out how to scale your influencer program? This post breaks down tell-tale signs you should scale your influencer marketing and ways...
Picking the right length for an influencer campaign timeline can be tricky. Our guide is here to tell you how long to run a campaign if you want to...
Managing influencers is all about organization. Below we share our influencer spreadsheet template plus firsthand tips for tracking influencers,...
For brands working with 100+ influencers, planning is key to seeing positive results. Here’s how to optimize your micro-influencer marketing strategy...
Ready to make a bigger impression on your influencers? These PR package note ideas and examples will help you craft messages that people will...
Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples highlight how investing in influencers is...
Want to get more user-generated content to promote your products? This post breaks down six ways to encourage more UGC and build brand awareness...
Not sure where you should run your next influencer marketing campaign? Below we explain the benefits of TikTok vs. Instagram to help you choose.
Building a brand ambassador program requires plenty of planning. These ambassador program templates and outlines so you can start growing yours...
CPG brands are crushing it on TikTok right now. Below we highlight what top consumer brands post on TikTok and how to maximize your influencer...
Vetting influencers is a crucial process in today's crowded creator space. We explain step-by-step how brands can audit influencers more efficiently.
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...
Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Learn all about how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits, we break it all down below!
Product sampling is an old-school tactic that’s as effective as ever for brands today. Below we dig into why sampling campaigns work and how to get...
When running your first influencer marketing campaign, setting realistic expectations is crucial. Below we explain what brands need to know to kick...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...
Ready to test-drive some fresh influencer marketing tools? We break down 15 free (and freemium!) tools you can use to streamline your campaign tasks.
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Ready to recruit brand ambassadors on Instagram? Here's what your pitches should say and how to get the right ambassadors for your brand.
Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...
Eager to contact TikTok brand ambassadors to promote your products? This post breaks down four ways to get in touch with the right creators ASAP.
Social media collaborations with creators can boost your brand awareness ASAP. Below we break down benefits, examples and steps for planning a collab.
CPG and food trade shows are the perfect way to introduce your brand to retail partners. Here's a taste of the top consumer packaged goods events in...
As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.
TikTok brand ambassador programs are a prime way to build buzz and earn awesome product videos. Here's how to structure your program and its...
Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...
TikTok whitelisting allows brands to turn creator content into awesome ads. Here’s how to give brands access to your TikToks for whitelisting.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to give brands access to your posts for...
Does your company really need an influencer marketing platform? Could you run in-house campaigns instead? This post breaks down the pros and cons of...
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...
Thinking of adding an influencer specialist to your marketing team? This post breaks down the pros, cons and alternatives to managing influencers...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram product tagging is now available to all businesses and creators. This post breaks down how tagging works and best practices for brands.
Posting Instagram Reels should be a priority for brands eager to boost their presence. Below we explain the benefits of posting Reels and how to make...
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...
Are your product pages optimized to engage shoppers? This post explains five important product page best practices and ecommerce tools to put them...
Wondering if an Instagram influencer you want to work with has fake followers? Here’s what to look for to spot phony accounts and dishonest...
Done right, brand ambassador campaigns can drive big engagement and awareness on Instagram. Here are five content ideas for ambassadors to make it...
Instagram locking your account can be stressful, but steering clear of these four actions can help prevent it from happening.
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...
Not sure how to succeed in retail? This post gives you five crucial tips from experts that have made it big in retail so your brand can, too.
As retail and ecommerce evolve, so do consumer expectations. Here are the biggest consumer behavior trends brands should know in 2022 and beyond.
Looking for TikTok influencer marketing examples? This post breaks down ten awesome campaigns and ideas to inspire brands working with TikTok...
How does the 2022 Instagram algorithm work? This guide breaks down what brands should know about the algorithm and how to adapt to new Instagram...
Should you be using TikTok for business? This guide breaks down the benefits of building your brand's TikTok presence and ideas to help you get...
Brand giveaways are making a comeback on Instagram! Need inspiration? Below are twelve Instagram giveaway examples featuring brands and influencers.
Now’s the time to ramp up your influencer outreach. In this post, you’ll learn how to contact influencers on Instagram so your pitches don't go...
Thinking about building a team of brand ambassadors? In this post, we break down the most common types of brand ambassador programs and how they work.
Want to ramp up your brand’s average order value? This guide breaks down how to increase AOV and examples of how ecommerce brands actually do it.
Tired of getting ghosted during influencer outreach? Here’s why influencers don’t answer your emails (and what you can do to get more responses).
How are brands using Instagram Reels to win customers? Check out our list of Reels examples and get inspired to level up your own social video...
Want your TikTok presence to stand out? Here are 6 creative TikTok account ideas to engage your audience and make your profile more visible.
Stories are as important as ever for earning engagement on Instagram. Here are ten of the best brand Instagram Stories we’ve seen recently to inspire...
Brands should never run out of Instagram Story ideas! This post breaks down ideas, examples and inspiration to keep your Stories feed full of...
Do you have a pulse on the latest direct-to-consumer trends? This guide breaks down what’s big in DTC and key takeaways for ecommerce and retail...
Need some direct-to-consumer marketing inspo? Check out these creative DTC marketing examples and how you can adapt the same strategies for your...
Looking for lessons from the best DTC brands? This guide breaks down 8 top direct-to-consumer companies and how they engage customers.
What is DTC (direct-to-consumer) and why is it taking over ecommerce? Here's a basic DTC definition and how the direct-to-consumer sales model works.
Want to future-proof your social ad campaigns? We have new insights from Meta to help marketers lower customer acquisition costs despite privacy...
While Reels and IGTV may be similar, but they have very different applications. These pros and cons will help you decided which one to use and when.
If you want to stand out in today's busy B2C space, demand generation marketing should be a priority. This guide breaks down 5 demand gen tactics to...
Worried that you might be shadowbanned? This guide breaks down the signs of social media shadowbans, how to deal with them and tips for preventation.
Curious about the launch of TikTok Stories? We break down how Stories on TikTok work, why the launch matters and its impact on brands and creators...
Looking for ways to increase online sales through social media? Here’s a breakdown of five easy social selling tactics that any brand can try...
Is your brand ready for Prime Day? If you're eager to score more sales, our checklist can help! Here are 15 crucial Amazon Prime Day selling tips for...
If you’re selling on Amazon, anything you can do to optimize your storefront is a plus. Here are five ways to boost Amazon sales and grow your...
If you've been wondering who is on TikTok or how people are using it, this blog is for you. We share 33 key TikTok stats your marketing team needs to...
New data from TikTok confirms just how much the customer journey is changing. Here's what the numbers mean and how brands can reach buyers on TikTok.
The dark funnel and dark social are becoming more prevalent between privacy updates, cookie bans and more. Here's what that means for marketing...
Authenticity is the crux of social media content, whether you achieve it through creator marketing, user-generated content or in-house content.
What does it take to make a TikTok go viral? Try these tips, tricks and secrets to boosting impressions, likes, and loops.
Social shopping is the action of using social media as a part of the process of discovering, researching, and selecting products to purchase.
Things move fast on TikTok. Keep your brand up-to-date with these TikTok tips and best practices.
It is time for the new era of influencer marketing. What's taking over and how can you adjust? We have the details right here.
If your brand's reputation could use some work, don't panic — this is solvable! Try these ideas to build a better brand reputation, pronto.
New data from TikTok proves creator partnerships produce huge results for brands. Here's why creator content is a must-have for brands in 2022 and...
Creators can play a pivotal role in your Amazon marketing strategy. Here are seven reasons why, from driving demand to supporting a product launch.
Influencer marketing is due to undergo a lot of changes in 2022, so we've rounded up our top trends and predictions to help you prepare for the new...
In 2022, social media presence is everything. Not sure how to increase social media engagement for your brand? Follow these tips!
Social proof is invaluable for brands today. Wondering how to weave it into your marketing? Here are seven superb social proof examples to inspire...
What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads? Which should you use? We gathered all the facts, just for you.
To create an Amazon Storefront, you'll need to enroll in Amazon Brand Registry, add products, use A+ content, set up your storefront's homepage and...
Prepare your CPG brand for success with these marketing tactics, from try-on tools to consumer-to-consumer marketing to product personalization and...
Online shopping is transforming in 2022, just as much as it's growing. If you want to optimize for e-commerce conversations, check out these tips.
Planning to update your retail marketing strategy in 2022? Look no further than our list of trends and tactics to keep in mind.
Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.
C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.
Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.
Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why this is critical for marketing.
Wondering how you can drive trust (and sales) with user-generated content? Take a look at these user-generated content examples and how they helped...
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!
We've compiled the ultimate roadmap to navigating TikTok marketing as a brand, from finding influencers to investing in ads and everything in...