Influencer Marketing Blog

Social Media

TikTok Brand Guidelines: Dos and Don’ts

Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines to help you make the most of the app ASAP.

Influencer Marketing 101

How to Explain Influencer Marketing to Your Boss

What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...

Social Media

TikTok Ban 2023: Everything You Need to Know

What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.

Influencer Outreach Tips

Top 9 CPG and Food Trade Shows to Attend in 2023

CPG and food trade shows are the perfect way to introduce your brand to retail partners. Here's a taste of the top consumer packaged goods events in...

Influencer Marketing 101

How to Get Rid of Fake Followers on Instagram

Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...

Influencer Marketing 101

How to Find Amazon Influencers and Their Storefronts

There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...

Influencer Marketing 101

How to Find a Social Media Content Creator

A social media content creator can drive demand, provide user-generated content, and more. These tips to find creators can boost your brand's...

Influencer Marketing 101

How to Make a TikTok Go Viral

What does it take to make a TikTok go viral? Try these tips, tricks and secrets to boosting impressions, likes, and loops.

Influencer Marketing 101

How to Build a Better Brand Reputation

If your brand's reputation could use some work, don't panic — this is solvable! Try these ideas to build a better brand reputation, pronto.

Micro-Influencer Marketing

Consumer-to-Consumer Marketing vs. B2C Marketing

Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.

Beauty Brand Marketing

6 Remedies to Overcome Low Brand Trust

Brand trust can be earned by doing things like displaying reviews, focusing on customer experience, adding UGC into your marketing funnel and more.

User Generated Content

6 Holiday Shopping Trends You Should Know in 2021

Inform your holiday marketing strategy with the latest holiday shopping trends! Here are the top six, plus tips on how to leverage them in your favor.

Instagram Influencer Marketing

Holiday Giveaway Ideas: Dos and Don'ts

Hosting a holiday giveaway is a great way to celebrate and grow brand awareness (and sales)! Before you dive in, get familiar with these dos and...


How to Check TikTok Analytics

TikTok analytics help brands know if they're going in the right direction with their content. Here's where to find them and how to interpret them.

Beauty Brand Marketing

8 Tips for Holiday Influencer Marketing Campaigns

Influencer marketing is important year round, but as with most retail marketing methods, it gets a little busier during the holidays. Here are a few...

Micro-Influencer Marketing

5 Digital Experiential Marketing Ideas

Experiential marketing is possible to achieve in a digital environment. Here are 5 ways your brand can connect remotely with digital experiential...

Beauty Brand Marketing

5 eCommerce Marketing Growth Hacks

Improve your ecommerce marketing strategy by implementing these five growth hacks. One tip: display reviews.

Influencer Marketing 101

Influencer Relations vs Influencer Marketing

Influencer relations aims to create positive experiences and lasting partnerships with influencers. Here's how it compares to influencer marketing.

Beauty Brand Marketing

How Amazon Coupon Codes Work for Brands

Amazon promotions are great for driving sales! But Amazon has so many promotions to choose from. Here's a look at how Amazon coupon codes work for...

Beauty Brand Marketing

How to Scale Your Consumer Generated Marketing

Consumer-generated marketing is a powerful way to influence purchase decisions. Here's how to scale your brand's consumer-generated marketing...

Influencer Marketing 101

How to Download and Reshare TikTok Videos

This step-by-step guide will show you how to download and reshare TikTok videos so you can save your brand's favorite influencer posts.

Influencer Marketing 101

How to Download your Instagram Reels Content

Want to download your Instagram Reels but aren't sure how? This step-by-step tutorial will show you how to download and save your Instagram Reels.

Beauty Brand Marketing

Marketing to Gen Z vs Millennials

Should you be creating separate marketing strategies for Gen Z and millennials? Here's what the research says.

Beauty Brand Marketing

7 Retargeting Ad Examples that Convert

Want to turn more of your website visitors and leads into customers? Here are 7 examples of retargeting ads that convert.

Influencer Marketing 101

How to Set Up a Retargeting Campaign

Here's a step-by-step guide on how to set up a retargeting campaign so your new website visitors turn into returning ones.

Marketing and Advertising

5 Types of Retargeting Ads

From dynamic ads to email retargeting and more, here are 5 types of retargeting ads that will help you encourage repeat website visitors.

User Generated Content

How to Set Up Your Product Seeding Strategy

Product seeding can help you collect feedback, generate word-of-mouth referrals and more. Here's how to set your product seeding strategy up for...

Influencer Marketing 101

YouTube Sponsorships vs TikTok Collabs

Both YouTube sponsorships and TikTok collabs can increase brand awareness and sales. Use this comparison to decide which is the best fit for your...

Beauty Brand Marketing

How to Get Started with TikTok Advertising

We're going everything you need to know about setting up your brand's TikTok advertising so you can increase your following, engagement and...

User Generated Content

4 Types of Affiliate Programs

Learn more about the different types of affiliate programs so you can pick the one that will most benefit your brand.