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Take a closer look into cool new products that will soon be in your shopping cart! You won't be disappointed when you try heated eye masks and high heel sticks!

From beer infused shampoo to mermaid milk moisturizer, the 2020 Indie Beauty Expo in LA had new products that did not disappoint! Here are our top 15 products that caught our attention...

With Halloween quickly approaching, many of us are feeling the urge to indulge in sweets and treats—but options can be limited for those who follow a gluten-free, keto or vegan diet.  Thankfully, ...

With so many new (and cute!) K-beauty brands popping up in the US, it's hard to know where to start!  Don't worry - we've gathered the top K-beauty products seen at CosmoProf 2019.  Whether you're a ...

CosmoProf might be over, but we're still gushing over our favorite products from the show.  Between the 15-minute pampering mask kit from Naisture and the beauty blender case from Blenderette, we ...

Each year, hundreds of brands show off their best products at Indie Beauty Expo, and this year's show in NYC did not disappoint.  From sesame seed oil to chaste tree berry extract, there's no ...

We are always eager to learn about the latest and greatest in hair, beauty and skincare innovation.  This year, there were so many notable beauty launches at CosmoProf 2019, so we had to spotlight a ...

The future (and present) is female!  At this year's Cosmoprof in Las Vegas, we were thrilled to see so many innovative beauty brands that were founded by women.  With companies that have girl bosses ...