Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Google is unveiling a new default attribution model to replace last-click attribution. Here's what advertisers can expect and how to adapt.
The dark funnel and dark social are becoming more prevalent between privacy updates, cookie bans and more. Here's what that means for marketing...
It is time for the new era of influencer marketing. What's taking over and how can you adjust? We have the details right here.
If your brand's reputation could use some work, don't panic — this is solvable! Try these ideas to build a better brand reputation, pronto.
Creators can play a pivotal role in your Amazon marketing strategy. Here are seven reasons why, from driving demand to supporting a product launch.
Influencer marketing is due to undergo a lot of changes in 2022, so we've rounded up our top trends and predictions to help you prepare for the new...
In 2022, social media presence is everything. Not sure how to increase social media engagement for your brand? Follow these tips!
Social proof is invaluable for brands today. Wondering how to weave it into your marketing? Here are seven superb social proof examples to inspire...
What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads? Which should you use? We gathered all the facts, just for you.
To create an Amazon Storefront, you'll need to enroll in Amazon Brand Registry, add products, use A+ content, set up your storefront's homepage and...
Prepare your CPG brand for success with these marketing tactics, from try-on tools to consumer-to-consumer marketing to product personalization and...
Online shopping is transforming in 2022, just as much as it's growing. If you want to optimize for e-commerce conversations, check out these tips.