Influencer Marketing 101

The more influencers in your network, the more it’ll take to manage them. You might want to consider hiring an in-house specialist or an agency for your influencer relations needs.

Influencer marketing campaigns require a more hands-on approach to ensure it’s a beneficial process. Working with an influencer marketing agency can be a great solution if you need help.

As a brand, it’s important to make sure influencers follow the FTC's rules when making Instagram sponsored posts about your products.

It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to navigate, and with multiple parties to consider, it ...

Like any business relationship, writing a contract with your social media influencer ensures everyone is on the same page.

Fake followers on Instagram give you little-to-no engagement, which can affect how many people see your brand’s posts (thanks to the new algorithm) and lower the overall quality of your brand’s ...

Using an influencer platform can make finding, communicating with and managing influencers easier, all while cutting your ecommerce marketing expenses.

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your brand’s marketing strategies.

Buzz marketing is a digital word-of-mouth technique designed to get people talking about a brand or product. Here are a couple of things to keep in mind when preparing a buzz marketing strategy for ...

After such a great response from our blog about ambassador programs vs affiliate programs, we have had many requests for a blog post that covers influencer marketing vs affiliate marketing. As you ...