Influencer Marketing 101

It’s no secret that doing a giveaway will attract new followers who are interested in the prize. The hard part occurs when your new followers start to disappear once the giveaway is over.

What is a nano-influencer? Your brand’s decision on which influencers to pair with may change after reading more about these mini moguls.

Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Here are the main things to know before you dive into the world of influencer marketing.

Influencer gifting notes can help add a personal authentic touch to your gifting box. Keep these tips in mind when you’re writing your next influencer gifting note.

Feeling generous? Influencer product gifting is the easiest way to get influencers posting about your brand, at a fraction of the cost.

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

While the majority of influencers keep it real with their numbers, unfortunately there are some who don’t.

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

The more influencers in your network, the more it’ll take to manage them. You might want to consider hiring an in-house specialist or an agency for your influencer relations needs.

Influencer marketing campaigns require a more hands-on approach to ensure it’s a beneficial process. Working with an influencer marketing agency can be a great solution if you need help.

As a brand, it’s important to make sure influencers follow the FTC's rules when making Instagram sponsored posts about your products.