Influencer Marketing 101

Fake followers on Instagram give you little-to-no engagement, which can affect how many people see your brand’s posts (thanks to the new algorithm) and lower the overall quality of your brand’s ...

Using an influencer platform can make finding, communicating with and managing influencers easier, all while cutting your ecommerce marketing expenses.

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your brand’s marketing strategies.

Buzz marketing is a digital word-of-mouth technique designed to get people talking about a brand or product. Here are a couple of things to keep in mind when preparing a buzz marketing strategy for ...

After such a great response from our blog about ambassador programs vs affiliate programs, we have had many requests for a blog post that covers influencer marketing vs affiliate marketing. As you ...

Influencer marketing has completely changed the game for eommerce businesses.

If you are getting ready to reach out to celebrity influencers to promote your brand, it might be time for you to think again.

Finding the right influencer marketing program for your business is crucial to obtaining successful results. There are a variety of different options, so your decision should directly align with your ...

Although influencer marketing can be hard to track, there are many influencer marketing statistics that prove it's where you should be spending your marketing dollars.

If you’re a small business, influencer marketing can be an incredible resource to build awareness for your business. Here are three useful influencer marketing strategies that you should be utilizing.