What should you do if your boss doesn’t understand influencer marketing? Below we share talking points and how to handle common concerns from...
Ready to really nail down your influencer marketing strategy? We break down five actionable campaign goals for brands and how to achieve them.
Picking between influencer platforms for your brand? You should be confident about your choice! This post explains key features and factors to help...
Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
For brands eager for more returns from their influencer campaigns, scaling should be a top priority. This post breaks down what scaling influencer...
As more brands partner with influencers, formal contracts are becoming the norm. This post breaks down what you should include in an influencer...
Influencer gifting and paid collaborations seem identical at a glance. Spoilers: they’re not! This post explains the difference and tips for brands...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use creator outreach templates and tips for contacting influencers on...
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
TikTok outreach is more of an art than a science. Need help contacting creators? We’re sharing a TikTok collaboration email sample and tips for...
As the FTC updates its rules for influencers, brands need to know which guidelines to stick to when gifting products. This post breaks it all down.