Influencer Marketing 101

New data from TikTok proves the positive benefits of creator content for brands, with potentially massive gains.

Incorporating creators in your Amazon marketing strategy can boost your sales and brand awareness, but that's not all. Here are seven good reasons to include them in your Amazon marketing strategy.

Influencer marketing has been through a lot this year, and will only continue to change. We've gathered our top trends and predictions for 2022 right here.

Social media engagement can be an uncertain science, but we think we've cracked the code to getting more engagement for your brand in 2022.

TikTok challenges and Branded Hashtag Challenges may sound similar, but they have different uses and results. Here's how they compare.

Looking to create and promote an Amazon Storefront for your brand? Look no further: we have your step-by-step guide right here.

Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why it's critical for brands and marketers.

Everyday user-generated content has the power to influence trust (and purchases). Here are 10 user-generated content examples that did just that.

Understanding what drives purchase behavior leads to better marketing. Here are 5 factors that influence purchase behavior to keep in mind!

After running hundreds of TikTok campaigns for brands in verticals of all kinds, we've learned a thing or two. Here are our top 3 takeaways.

Have you jumped on the TikTok LIVE train yet? If you're not sure where to start, don't sweat it — we've got all the basics (plus some tips) right here.

Is your brand ready for the holidays? Here are some tips and tricks to get your retail marketing strategy ready for every gift-giving holiday.