Influencer Marketing 101

Using influencers to increase sales in retail can garner results and open your marketing budget. here's how to integrate them into your strategy.

In-store promotions can do wonders for your sales numbers. Here are 7 strategies you can use in-store to attract new customers.

Influencer matchmaking can truly make or break your influencer marketing efforts, so it's important to get it right. Here's a look at our unique process!

Influencer managers serve as the expert and middle (wo)man between your brand and the influencers you collab with. Here's what to look for when hiring one!

Managing influencer campaigns is all about organization. Keeping track of your influencers, their posts and the ROI is much easier with spreadsheets.

An influencer database is essential for keeping your influencer marketing campaigns organized. Here are our top tips for putting together one of your own!

Influencer marketing management isn't always easy when you're juggling multiple influencers and campaigns. Here's how to solve the most common struggles.

Influencer relations not only affects your campaigns, but also your relationships with the influencers you're partnering with. Here's how to do it right.

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

Filling your social media calendar with posts celebrating fun holidays is a great way to spice up your feed and create engaging content for your followers.

Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the editors.

Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn ugly.