Influencer Marketing 101

social media calendar

20 Holidays to Add to Your Social Media Editorial Calendar

Filling your social media calendar with posts celebrating fun holidays is a great way to spice up your feed and create engaging content for your followers.

20 Holidays to Add to Your Social Media Editorial Calendar

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Holiday gift guides 1-1

How to Pitch Magazines for Holiday Gift Guides [Editorial Calendar]

Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the editors.

How to Pitch Magazines for Holiday Gift Guides [Editorial Calendar]

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blogger outreach

Instagram Blogger Outreach Examples: The Good, The Bad and the Ugly

Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn ugly.

Instagram Blogger Outreach Examples: The Good, The Bad and the Ugly

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brand influencer

3 Brand Influencer Marketing Fails

Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your brand.

3 Brand Influencer Marketing Fails

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new giveaway followers

6 Ways to Keep Your New Followers After a Giveaway

It’s no secret that doing a giveaway will attract new followers who are interested in the prize. The hard part occurs when your new followers start to disappear once the giveaway is over.

6 Ways to Keep Your New Followers After a Giveaway

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what is a nano-influencer

What Is a Nano-Influencer and Why is Everyone Talking About Them?

What is a nano-influencer? Your brand’s decision on which influencers to pair with may change after reading more about these mini moguls.

What Is a Nano-Influencer and Why is Everyone Talking About Them?

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influencers on instagram

How to Work with Influencers on Instagram

Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Here are the main things to know before you dive into the world of influencer marketing.

How to Work with Influencers on Instagram

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influencer-gifting

What to Include on an Influencer Gifting Note

Influencer gifting notes can help add a personal authentic touch to your gifting box. Keep these tips in mind when you’re writing your next influencer gifting note.

What to Include on an Influencer Gifting Note

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Influencer product gifting

Influencer Product Gifting 101 - How To Get Hundreds of Influencers Postin...

Feeling generous? Influencer product gifting is the easiest way to get influencers posting about your brand, at a fraction of the cost.

Influencer Product Gifting 101 - How To Get Hundreds of Influencers Postin...

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earned media value

How to Calculate the Earned Media Value of Brand Ambassadors

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

How to Calculate the Earned Media Value of Brand Ambassadors

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influencer fake followers

How to Tell if an Instagram Influencer Has Fake Followers

While the majority of influencers keep it real with their numbers, unfortunately there are some who don’t.

How to Tell if an Instagram Influencer Has Fake Followers

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emv formula

Earned Media Value (EMV) Formula for Social Media Marketing

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

Earned Media Value (EMV) Formula for Social Media Marketing

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