Influencer Marketing 101

influencer management

Influencer Management Agency vs. In-house Influencer Specialist

The more influencers in your network, the more it’ll take to manage them. You might want to consider hiring an in-house specialist or an agency for your influencer relations needs.

Influencer Management Agency vs. In-house Influencer Specialist

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influencer marketing agency

Should You Hire an Influencer Marketing Agency to Manage Influencer Relati...

Influencer marketing campaigns require a more hands-on approach to ensure it’s a beneficial process. Working with an influencer marketing agency can be a great solution if you need help.

Should You Hire an Influencer Marketing Agency to Manage Influencer Relati...

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instagram sponsored posts

3 Instagram Sponsored Post Laws You Need to Know

As a brand, it’s important to make sure influencers follow the FTC's rules when making Instagram sponsored posts about your products.

3 Instagram Sponsored Post Laws You Need to Know

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instagram influencers

Do Brands Own the Promotional Photos Instagram Influencers Post?

It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to navigate, and with multiple parties to consider, it ...

Do Brands Own the Promotional Photos Instagram Influencers Post?

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social media influencer

Should You Make a Contract When Working with a Social Media Influencer?

Like any business relationship, writing a contract with your social media influencer ensures everyone is on the same page.

Should You Make a Contract When Working with a Social Media Influencer?

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fake followers on instagram

How To Get Rid of Fake Followers on Instagram

Fake followers on Instagram give you little-to-no engagement, which can affect how many people see your brand’s posts (thanks to the new algorithm) and lower the overall quality of your brand’s ...

How To Get Rid of Fake Followers on Instagram

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influencer platform

How an Influencer Platform Can Cut Your eCommerce Marketing Expenses

Using an influencer platform can make finding, communicating with and managing influencers easier, all while cutting your ecommerce marketing expenses.

How an Influencer Platform Can Cut Your eCommerce Marketing Expenses

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social marketing budget

Influencer Marketing: Get ROI Without Draining Your Social Marketing Budge...

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Influencer Marketing: Get ROI Without Draining Your Social Marketing Budge...

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defining-micro-influencers

Defining Micro-Influencers: Why They Are Anything But Micro

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

Defining Micro-Influencers: Why They Are Anything But Micro

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influencer marketing vs traditional marketing

Influencer Marketing vs Traditional Marketing

The influencer marketing vs traditional marketing debate is ongoing, and it’s important to consider the pros and cons of both when developing your brand’s marketing strategies.

Influencer Marketing vs Traditional Marketing

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buzz-marketing

How to Develop a Buzz Marketing Strategy for Your Product Launch

Buzz marketing is a digital word-of-mouth technique designed to get people talking about a brand or product. Here are a couple of things to keep in mind when preparing a buzz marketing strategy for ...

How to Develop a Buzz Marketing Strategy for Your Product Launch

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influencer-marketing-vs-affiliate-marketing.jpg

Influencer Marketing vs. Affiliate Marketing

After such a great response from our blog about ambassador programs vs affiliate programs, we have had many requests for a blog post that covers influencer marketing vs affiliate marketing. As you ...

Influencer Marketing vs. Affiliate Marketing

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