Influencer Marketing 101

Filling your social media calendar with posts celebrating fun holidays is a great way to spice up your feed and create engaging content for your followers.

Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the editors.

Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn ugly.

Brand influencer campaigns don't always run smoothly. Luckily, you can learn valuable lessons from past influencer marketing mishaps to help your brand.

It’s no secret that doing a giveaway will attract new followers who are interested in the prize. The hard part occurs when your new followers start to disappear once the giveaway is over.

What is a nano-influencer? Your brand’s decision on which influencers to pair with may change after reading more about these mini moguls.

Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Here are the main things to know before you dive into the world of influencer marketing.

Influencer gifting notes can help add a personal authentic touch to your gifting box. Keep these tips in mind when you’re writing your next influencer gifting note.

Feeling generous? Influencer product gifting is the easiest way to get influencers posting about your brand, at a fraction of the cost.

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

While the majority of influencers keep it real with their numbers, unfortunately there are some who don’t.

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?