Influencer Marketing 101

earned media value

How to Calculate the Earned Media Value of Brand Ambassadors

If you’re a brand with a team of brand ambassadors backing you up, earned media value (or EMV) is much easier to calculate when you're only monitoring the impact of a handful of people.

How to Calculate the Earned Media Value of Brand Ambassadors

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influencer fake followers

How to Tell if an Instagram Influencer Has Fake Followers

While the majority of influencers keep it real with their numbers, unfortunately there are some who don’t.

How to Tell if an Instagram Influencer Has Fake Followers

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emv formula

Earned Media Value (EMV) Formula for Social Media Marketing

When your followers talk about your brand, they’re adding to your earned media. So, how do we calculate the value of all this social media buzz?

Earned Media Value (EMV) Formula for Social Media Marketing

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emv

What is the Earned Media Value or EMV for Influencer Marketing?

If you do any type of marketing for a brand, you’ve probably been asked to calculate the earned media value (or EMV) of your efforts. While EMV is important for brands, it has a bad reputation for a ...

What is the Earned Media Value or EMV for Influencer Marketing?

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influencer management

Influencer Management Agency vs. In-house Influencer Specialist

The more influencers in your network, the more it’ll take to manage them. You might want to consider hiring an in-house specialist or an agency for your influencer relations needs.

Influencer Management Agency vs. In-house Influencer Specialist

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influencer marketing agency

Should You Hire an Influencer Marketing Agency to Manage Influencer Relati...

Influencer marketing campaigns require a more hands-on approach to ensure it’s a beneficial process. Working with an influencer marketing agency can be a great solution if you need help.

Should You Hire an Influencer Marketing Agency to Manage Influencer Relati...

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instagram-sponsored-post-laws

3 Instagram Sponsored Post Laws You Need to Know

As a brand, it’s important to make sure influencers follow the FTC's rules when making Instagram sponsored posts about your products.

3 Instagram Sponsored Post Laws You Need to Know

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instagram influencers

Do Brands Own the Promotional Photos Instagram Influencers Post?

It’s so important to understand copyright before you start partnering with Instagram influencers. The legal world of social media can be hard to navigate, and with multiple parties to consider, it ...

Do Brands Own the Promotional Photos Instagram Influencers Post?

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social media influencer

Should You Make a Contract When Working with a Social Media Influencer?

Like any business relationship, writing a contract with your social media influencer ensures everyone is on the same page.

Should You Make a Contract When Working with a Social Media Influencer?

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fake followers on instagram

How To Get Rid of Fake Followers on Instagram

Fake followers on Instagram give you little-to-no engagement, which can affect how many people see your brand’s posts (thanks to the new algorithm) and lower the overall quality of your brand’s ...

How To Get Rid of Fake Followers on Instagram

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influencer platform

How an Influencer Platform Can Cut Your eCommerce Marketing Expenses

Using an influencer platform can make finding, communicating with and managing influencers easier, all while cutting your ecommerce marketing expenses.

How an Influencer Platform Can Cut Your eCommerce Marketing Expenses

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social marketing budget

Influencer Marketing: Get ROI Without Draining Your Social Marketing Budge...

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Influencer Marketing: Get ROI Without Draining Your Social Marketing Budge...

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