Micro-Influencer Marketing

Pinterest is a mecca for highly specialized content creators and influencers alike. Finding the perfect influencers you want to work with on Pinterest can sound like a challenge, but we’ve broken ...

Instagram and YouTube are great platforms for running influencer campaigns but it’s time to consider what a Pinterest influencer marketing campaign can do for your brand. We’ve got all the steps you ...

If your brand is feeling like it’s Pinterest marketing efforts are going unnoticed, it might be time to bring in the experts. Pinterest influencers are at the backbone of one of the biggest visual ...

If you’re a company, 2020 is the time to prioritize an entirely different kind of health: brand health. If you’ve never heard of brand health, don’t worry — we've covered all the basics along with ...

As influencers have risen to prominence across social media platforms, it’s impossible to ignore the impact their posts and opinions have had on consumers — especially when it comes to purchasing ...

Slotting fees can be a huge cost when entering the grocery market. Here's everything food brands need to know about them.

Specialty grocery stores are the perfect environment for niche food products. Here's how to get your's on the shelf.

In-store marketing can make or break your ROI. Here are some great ways to use it to your advantage.

Some brands use of influencers to provide retail support is flawless. Here are 4 brands that utilize influencers to boost their retail sales.

Using influencers to increase sales in retail can garner results and open your marketing budget. here's how to integrate them into your strategy.

Instagram’s initial test with hiding like counts on the platform in Canada has since expanded to six other countries — and now it looks like it could come to the U.S. as soon as this week. Users will ...

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.