Micro-Influencer Marketing

What is a nano-influencer? Your brand’s decision on which influencers to pair with may change after reading more about these mini moguls.

Utilizing influencers on Instagram can bring in fresh content and help social proof your brand. Here are the main things to know before you dive into the world of influencer marketing.

There are plenty of ways to partner with micro-influencers on Instagram as a part of your social media strategy, you just have to find them. The only thing is, there’s a bit more to this than just ...

To put it simply, a micro-influencer is someone with a smaller following than notable influencers with millions of followers (think the Kylie Jenners of the world) but gets a ton of real engagement ...

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.

Here’s why you should drop your celebrity influencer dreams, stop sifting through “top social media influencers lists” and set your sights on micro-influencers instead.

Gone are the days of paying for big celebrities to promote your product, much less a TV ad. These “micro-influencers” are more relatable to their audience, and working with micro-influencers in mass ...

Let me guess. You’ve tried to do influencer marketing in the past and you had an awful experience. The influencers didn’t respond (typical) - but if they did, it took you 10 emails back and forth to ...

Although influencer marketing can be hard to track, there are many influencer marketing statistics that prove it's where you should be spending your marketing dollars.

If you’re a small business, influencer marketing can be an incredible resource to build awareness for your business. Here are three useful influencer marketing strategies that you should be utilizing.

Getting social influencers to post about your product is not an easy feat, so you want to make sure you get the most out of it. Unfortunately many businesses don’t take these steps to get the most ...