Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Creator licensing is a simple concept but obtaining influencer usage rights can be complicated. Here's how to streamline influencer content rights...
Consumer brands are under pressure to squeeze more from their influencer campaigns. Below are five proven CPG influencer marketing tactics for brands...
Need to step up your influencer pitching strategy? You’re in the right place! Here are four Instagram collaboration email templates to make your...
For beauty brands who consistently collab with creators, your influencer platform is crucial. But can your current platform handle 100s of...
The numbers don’t lie when it comes to how well influencer marketing works in 2024. Below we share 17 eye-opening influencer effectiveness statistics...
Influencer ads continue to increase conversions, engagement and reach for CPG brands. Learn why influencer ads are so effective and how they work.
TikTok Spark Ads turn your brand's UGC into high-performing paid promotions. We explain how to set up Spark Ads and ways to optimize your TikTok...
What is a micro-influencer? And why are brands eager to hire small creators over celebrities? This post explains the benefits of using...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...
Reporting is crucial to measuring influencer campaign performance and ROI. This post breaks down what goes into an influencer report and the metrics...
Ready to improve your influencer marketing strategy? We break down five actionable campaign goals and objectives for brands and how to achieve them.