Influencer Marketing Blog

Influencer Marketing Strategy

TikTok Challenges vs Branded Hashtag Challenge Ads

What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads? Which should you use? We gathered all the facts, just for you.

Micro-Influencer Marketing

Consumer-to-Consumer Marketing vs. B2C Marketing

Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.