Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.
Brands have used B2C marketing for ages to reach consumers, but consumer-to-consumer marketing takes a brand new approach. Here's how they compare.
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!
Instagram is currently testing a new Affiliate feature. Here's what we know about it so far, and what potential opportunities and limitations are in...
Instagram Shopping From Creators will allow followers to shop directly from influencers. Here's everything brands need to know about this new feature.
Creating an Amazon promo code that lasts over a month can be tricky. Fortunately, we've created the ultimate step-by-step guide to walk you through...
Sifting through TikTok creators to find the best matches for your campaign can be exhausting. These resources will make your search easier.
Social media ecommerce is taking off, with many big social media platforms rolling out social commerce features. Here, we break down the basics.
Influencer campaigns can take a lot of time and effort. Here are four key signs your brand could use a dedicated influencer manager to take them over.
A good Instagram ambassador program can increase your reach and bring customers. But if you want to work with a lot of them, you'll need the right...
Utilizing influencers in your retail merchandising strategy can help your brand reach more potential customers and increase sales. Here's how to do...