Micro-Influencer Marketing (4)

What Is Brand Health and Why You Should Optimize for it in 2020

What Is Brand Health and Why You Should Optimize for it in 2020

If you’re a company, 2020 is the time to prioritize an entirely different kind of health: brand health. If you’ve never heard of brand health, don’t worry — we've covered all the basics along with ...

What Is Brand Health and Why You Should Optimize for it in 2020

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4 Ways Influencers Have Changed Consumer Buying Behavior (1)

4 Ways Influencers Have Changed Consumer Buying Behavior

As influencers have risen to prominence across social media platforms, it’s impossible to ignore the impact their posts and opinions have had on consumers — especially when it comes to purchasing ...

4 Ways Influencers Have Changed Consumer Buying Behavior

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Slotting Fees

Everything Food Brands Need to Know About Slotting Fees

Slotting fees can be a huge cost when entering the grocery market. Here's everything food brands need to know about them.

Everything Food Brands Need to Know About Slotting Fees

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Specialty Grocery Stores

How to Get Your Product on the Shelf at Specialty Grocery Stores

Specialty grocery stores are the perfect environment for niche food products. Here's how to get your's on the shelf.

How to Get Your Product on the Shelf at Specialty Grocery Stores

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In-Store Marketing_ Getting ROI for Retail

In-Store Marketing: Getting ROI for Retail

In-store marketing can make or break your ROI. Here are some great ways to use it to your advantage.

In-Store Marketing: Getting ROI for Retail

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retail support

4 Examples of Brands Who Use Influencers to Support Retail Sales

Some brands use of influencers to provide retail support is flawless. Here are 4 brands that utilize influencers to boost their retail sales.

4 Examples of Brands Who Use Influencers to Support Retail Sales

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how-to-increase-sales-in-retail

How to Increase Sales in Retail with Influencers

Using influencers to increase sales in retail can garner results and open your marketing budget. here's how to integrate them into your strategy.

How to Increase Sales in Retail with Influencers

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Instagram Hiding Likes

What Instagram Hiding Like Counts Means for Both Brands and Influencers

Instagram’s initial test with hiding like counts on the platform in Canada has since expanded to six other countries — and now it looks like it could come to the U.S. as soon as this week. Users will ...

What Instagram Hiding Like Counts Means for Both Brands and Influencers

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youtube sponsorships

What are the Rules for YouTube Sponsorships?

All YouTube sponsorships must abide by the FTC and YouTube's legal guidelines. Here's what you need to know before teaming up with your favorite vlogger.

What are the Rules for YouTube Sponsorships?

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beauty youtubers

6 Ways to Collaborate with Beauty YouTubers

Beauty YouTubers are proven to be some of the most valuable creators to partner with. Here's how your brand can collab with them for future campaigns.

6 Ways to Collaborate with Beauty YouTubers

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youtube ad cost

How to Bring Down Your YouTube Ad Costs with Micro-Influencers

The YouTube ad cost can eat into your budget fairly quickly. Here's how partnering with micro-influencers on YouTube can be a better alternative.

How to Bring Down Your YouTube Ad Costs with Micro-Influencers

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Leaping Bunny Certified

How to Get Leaping Bunny Certified (Cruelty-Free)

Now more than ever consumers are reading labels, looking for certifications and supporting brands that do not test on animals. The most widely known and well-established certification is Leaping ...

How to Get Leaping Bunny Certified (Cruelty-Free)

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