Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
When running your first influencer marketing campaign, setting realistic expectations is crucial. Below we explain what brands need to know to kick...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...
Want to scale your creator campaigns? Hiring an influencer marketing agency might seem like your next step. Below are eight key questions to ask...
Does your company really need an influencer marketing platform? Could you run in-house campaigns instead? This post breaks down the pros and cons of...
Posting Instagram Reels should be a priority for brands eager to boost their presence. Below we explain the benefits of posting Reels and how to make...
Looking for TikTok influencer marketing examples? This post breaks down ten awesome campaigns and ideas to inspire brands working with TikTok...
Thinking about building a team of brand ambassadors? In this post, we break down the most common types of brand ambassador programs and how they work.
Tired of getting ghosted during influencer outreach? Here’s why influencers don’t answer your emails (and what you can do to get more responses).
Want your TikTok presence to stand out? Here are 6 creative TikTok account ideas to engage your audience and make your profile more visible.
The dark funnel and dark social are becoming more prevalent between privacy updates, cookie bans and more. Here's what that means for marketing...
Authenticity is the crux of social media content, whether you achieve it through creator marketing, user-generated content or in-house content.