Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight...
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.
Adopting an always-on influencer marketing strategy is key to better campaign ROI. This post explains why influencer campaigns shouldn’t be one-hit...
Influencer gifting and paid collaborations seem identical at a glance. Spoilers: they’re not! This post explains the difference and tips for brands...
Ready to repurpose your brand's user-generated content? We share best practices for repurposing UGC and influencer posts to maximize their marketing...
Need to budget for influencer marketing? This post breaks down how to set a smarter influencer marketing budget to meet your brand's goals in 2023...
Managing influencers is all about organization. Below we share our influencer spreadsheet template plus firsthand tips for tracking influencers,...
Not sure where you should run your next influencer marketing campaign? Below we explain the benefits of TikTok vs. Instagram to help you choose.
Nailing down a content schedule can be tricky for brands on TikTok. We break down how often brands should post on TikTok based on research and best...
Creators drive demand, increase awareness and provide valuable user-generated content for brands. We break down step-by-step how to find content...
Eager to contact TikTok brand ambassadors to promote your products? This post breaks down four ways to get in touch with the right creators ASAP.
Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...