Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Are you and your creators on the same page? This post digs into ways to improve brand alignment to get better influencer content, plus tips to make...
TikTok Shop Ads are helping brands to drive direct sales from TikTok without requiring buyers to bounce from the app. Learn all about how TikTok Shop...
Finding the right creators starts with a smart influencer search process. This post explains how to fine-tune your influencer targeting to find...
Worried about brand reputation while working with creators? Here's how to approach brand safety in influencer marketing and tips to stay compliant.
Not sure how to find micro-influencers without getting overwhelmed? Here are a dozen free and paid methods to find micro-influencers for your brand...
Partnership Ads on Instagram let brands promote UGC to a wider audience. Learn how Instagram Partnership Ads work, why they’re effective and how to...
Struggling to find TikTok Shop creators? We break down four places to search, including tools and tips to uncover the right Shop affiliates to...
Having trouble tracking influencer content? We explain how brands can track their influencers, including tips and tools to keep a pulse on campaign...
Managing influencers is a challenge even for experienced brands. Here's our guide to influencer management with tips and tools to help you grow your...
UGC ads are a top priority for brands looking to boost paid performance and give their marketing a human touch. Learn how to use UGC in ads with...
Need more user-generated content to promote your products? We break down eight ways to incentivize and encourage UGC from creators and customers.
For brands today, user-generated content is more valuable than ever. We explain what UGC is and examples of how brands use it in their marketing.