Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
From organic posts to paid ads, brands are going all-in UGC videos for good reason. Here are 16 types of user-generated videos to consider for your...
Customer photos, galleries and carousels are some of the best types of visual UGC for brands. We dig into 5 examples of UGC photos and how brands use...
Need to find TikTok influencers to promote your brand? Below we break down three creator search methods to help you figure out how to find...
The more user-generated content your brand gets, the more UGC moderation matters. We dig into what moderating UGC looks like and how to do it...
Why is user-generated content at the core of so many brands’ content strategies? We dig into the benefits of UGC and why it’s so important for...
How UGC usage rights work can be complicated for brands. Below is our breakdown and recommendations for brands on how to request UGC.
There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...
Getting UGC at scale with influencer gifting doesn't happen by accident. Below we break down how to fine-tune your influencer gifting strategy to see...
Ready to repurpose UGC that your brand owns? Learn best practices for repurposing user-generated content and influencer posts to maximize their...
Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight...
Influencer product seeding is super effective if you have the right strategy. We explain why and how influencer seeding works and steps to improve...
Communities are a cornerstone of CPG influencer marketing. This post shows off three CPG brands nailing their influencer campaigns through...