Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
How UGC usage rights work can be complicated for brands. Below is our breakdown and recommendations for brands on how to request UGC.
There’s no shortage of influencers promoting products on Amazon. This post breaks down how to find Amazon influencers that’d be the best fit for your...
Getting UGC at scale with influencer gifting doesn't happen by accident. Below we break down how to fine-tune your influencer gifting strategy to see...
Ready to repurpose UGC that your brand owns? Learn best practices for repurposing user-generated content and influencer posts to maximize their...
Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight...
Influencer product seeding is super effective if you have the right strategy. We explain why and how influencer seeding works and steps to improve...
Communities are a cornerstone of CPG influencer marketing. This post shows off three CPG brands nailing their influencer campaigns through...
It’s no secret that skincare marketing is competitive. Our guide to skincare social media covers content ideas and tips to help beauty brands grow &...
Instagram branded content ads (now Partnership Ads) make it easy to turn your best creator content into a paid promotion. Here are some of our...
If you want to build an influencer community, you need a streamlined way to approve (and reject!) new creators. We dig into four ways to speed up the...
Influencer targeting and segmentation are key to scaling collabs with creators. We explain how to level up your influencer campaign targeting to make...
The bigger your brand community gets, the more important your influencer community management strategy becomes. Below are five tips to keep...