Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
What is influencer whitelisting and why does it matter? We dig into steps and best practices for whitelisting influencer content to boost ad...
High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.
Is your brand prepared to tackle the most common influencer marketing legal issues? We break down 10 safeguards to put in place when working with...
Are you and your creators on the same page? This post digs into ways to improve brand alignment to get better influencer content, plus tips to make...
TikTok Shop Ads are helping brands to drive direct sales from TikTok without requiring buyers to bounce from the app. Learn all about how TikTok Shop...
Finding the right creators starts with a smart influencer search process. This post explains how to fine-tune your influencer targeting to find...
Worried about brand reputation while working with creators? Here's how to approach brand safety in influencer marketing and tips to stay compliant.
Not sure how to find micro-influencers without getting overwhelmed? Here are a dozen free and paid methods to find micro-influencers for your brand...
Partnership Ads on Instagram let brands promote UGC to a wider audience. Learn how Instagram Partnership Ads work, why they’re effective and how to...
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
Struggling to find TikTok Shop creators? We break down four places to search, including tools and tips to uncover the right Shop affiliates to...
Having trouble tracking influencer content? We explain how brands can track their influencers, including tips and tools to keep a pulse on campaign...