Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight...
Influencer product seeding is super effective if you have the right strategy. We explain why and how influencer seeding works and steps to improve...
Communities are a cornerstone of CPG influencer marketing. This post shows off three CPG brands nailing their influencer campaigns through...
It’s no secret that skincare marketing is competitive. Our guide to skincare social media covers content ideas and tips to help beauty brands grow &...
Instagram branded content ads (now Partnership Ads) make it easy to turn your best creator content into a paid promotion. Here are some of our...
If you want to build an influencer community, you need a streamlined way to approve (and reject!) new creators. We dig into four ways to speed up the...
Influencer targeting and segmentation are key to scaling collabs with creators. We explain how to level up your influencer campaign targeting to make...
The bigger your brand community gets, the more important your influencer community management strategy becomes. Below are five tips to keep...
Consumer brands are under pressure to squeeze more from their influencer campaigns. Below are five proven CPG influencer marketing tactics for brands...
Done right, scaling your influencer program can result in more UGC and brand loyalty. Here's how to grow your influencer program into a creator...
For beauty brands who consistently collab with creators, your influencer platform is crucial. But can your current platform handle 100s of...
Finding makeup influencers is an ongoing process for beauty brands in constant need of UGC. We dig into how to find beauty content creators for any...