Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
TikTok Spark Ads turn your brand's UGC into high-performing paid promotions. We explain how to set up Spark Ads and ways to optimize your TikTok...
High-quality influencer content translates to high-performing ads on TikTok and Instagram. Below we explain how to make ads with influencer content.
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
The more that brands partner with influencers, the more formal contracts are becoming the norm. This post explains what to include in an influencer...
TikTok outreach is more of an art than a science. Need help contacting creators? We’re sharing a TikTok collaboration email sample and tips for...
UGC platforms streamline how brands gather user-generated content. We explain what to consider to pick the best UGC software based on your brand's...
Want your audience to (literally) eat up your brand’s social posts? Our five food and beverage social media content ideas highlight how to sweeten...
If you need influencer campaign inspiration, this post has you covered! Below we highlight eight awesome micro-influencer marketing campaigns in...
Trying to figure out how to scale your influencer program? This post breaks down tell-tale signs you should scale your influencer marketing and ways...