Influencer Marketing Blog

Influencer Marketing Strategy

How to Make a TikTok Go Viral

What does it take to make a TikTok go viral? Try these tips, tricks and secrets to boosting impressions, likes, and loops.

Beauty Brand Marketing

How to Scale Your Consumer Generated Marketing

Consumer-generated marketing is a powerful way to influence purchase decisions. Here's how to scale your brand's consumer-generated marketing...

Beauty Brand Marketing

Marketing to Gen Z vs Millennials

Should you be creating separate marketing strategies for Gen Z and millennials? Here's what the research says.