Influencer Marketing Resources

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18 Innovative Brands at Indie Beauty Expo NYC 2019

Each year, hundreds of brands show off their best products at Indie Beauty Expo, and this year's show in NYC did not disappoint.  From sesame seed oil to chaste tree berry extract, there's no ...

18 Innovative Brands at Indie Beauty Expo NYC 2019

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authentic instagram following

10 Tips for Creating and Growing an Authentic Instagram Following

One of the most valuable things you can offer brands as an influencer is an authentic Instagram following. A large number of followers isn’t enough anymore, you need a community that is genuinely ...

10 Tips for Creating and Growing an Authentic Instagram Following

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From Unicorn Snot to Algae: 15 New Products Spotted at CosmoProf

We are always eager to learn about the latest and greatest in hair, beauty and skincare innovation.  This year, there were so many notable beauty launches at CosmoProf 2019, so we had to spotlight a ...

From Unicorn Snot to Algae: 15 New Products Spotted at CosmoProf

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instagram shadowban

What Is the Instagram Shadowban and Is It Real?

The Instagram shadowban could be preventing your posts from being seen by your followers. Learn more about how it happens and how to avoid it.

What Is the Instagram Shadowban and Is It Real?

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teleties female founder-2

14 Favorite Female Founded Finds at CosmoProf 2019

The future (and present) is female!  At this year's Cosmoprof in Las Vegas, we were thrilled to see so many innovative beauty brands that were founded by women.  With companies that have girl bosses ...

14 Favorite Female Founded Finds at CosmoProf 2019

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social media calendar

20 Holidays to Add to Your Social Media Editorial Calendar

Filling your social media calendar with posts celebrating fun holidays is a great way to spice up your feed and create engaging content for your followers.

20 Holidays to Add to Your Social Media Editorial Calendar

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end cap displays

10 Examples of Awesome Retail End Cap Displays

End cap displays are highly effective for showcasing your brand. Here are 10 examples of end cap displays that got attention and sold product.

10 Examples of Awesome Retail End Cap Displays

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How to Pitch Magazines for Holiday Gift Guides [Editorial Calendar]

Getting featured in holiday gift guides is important if you want shoppers to bring your products home for the holidays. The key is pitching the editors.

How to Pitch Magazines for Holiday Gift Guides [Editorial Calendar]

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types of influencers

Types of Influencers and How to Pick the Right Ones to Partner With

There are various types of influencers to partner with, and each type can provide unique benefits. Here's how to choose the right type for your brand.

Types of Influencers and How to Pick the Right Ones to Partner With

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blogger outreach

Instagram Blogger Outreach Examples: The Good, The Bad and the Ugly

Blogger outreach requires using proper pitching etiquette. In this blog, we’re filling you in on what good outreach looks like, and how it can turn ugly.

Instagram Blogger Outreach Examples: The Good, The Bad and the Ugly

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brand ambassador instagram

How to Pitch Brand Ambassadors on Instagram

When pitching brand ambassadors on Instagram, the key is being genuine. The best way to do this is to customize your messages for each potential ambassador.

How to Pitch Brand Ambassadors on Instagram

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influencer outreach

6 Email and Instagram DM Templates for Influencer Outreach

The influencer outreach process sets the tone for your partnerships. Use these customizable templates to make a great first impression when you pitch!

6 Email and Instagram DM Templates for Influencer Outreach

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