Advertising

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TikTok Challenges vs Branded Hashtag Challenge Ads

TikTok challenges and Branded Hashtag Challenges may sound similar, but they have different uses and results. Here's how they compare.

TikTok Challenges vs Branded Hashtag Challenge Ads

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7 Tactics to Build Brand Trust and Increase Purchase Confidence

Brands that thrive all have the same thing in common: their customers trust them. Use these tried and tested tactics to build trust for your brand and increase purchase confidence.

7 Tactics to Build Brand Trust and Increase Purchase Confidence

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How to Use User-Generated Content to Strengthen Your Online Sales Funnel

UGC is a powerful tool that your brand likely isn't making the most of. Here are some ways to leverage UGC to strengthen your online sales funnel.

How to Use User-Generated Content to Strengthen Your Online Sales Funnel

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Dos and Don'ts of Using TikTok's Music Library as a Business Account

If your brand is on TikTok, you need to read this!! Here is everything you need to know about TikTok's Music Library and what sounds are safe to use.

Dos and Don'ts of Using TikTok's Music Library as a Business Account

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The Complete TikTok Marketing and Advertising Strategy Handbook

No matter how long you've been on TikTok, there's always something new to learn. Here's everything you need to know about TikTok marketing and advertising.

The Complete TikTok Marketing and Advertising Strategy Handbook

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Google Replaces Last-Click Attribution with New Default Model

Google is rolling out a new default attribution model, starting in October, which will work via machine-based learning. Here's everything you need to know.

Google Replaces Last-Click Attribution with New Default Model

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Advertising on TikTok: Pros & Cons

From in-feed ads to hashtag challenges, TikTok has plenty of advertising options to get more eyes on your brand. But before you dedicate all of your ad spend here, check out these pros and cons.

Advertising on TikTok: Pros & Cons

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TikTok Announces Expanded Shopping Solutions and More at TikTok World

TikTok World was full of new product announcements, TikTok Shopping updates and more. Here's the full, TikTok World recap.

TikTok Announces Expanded Shopping Solutions and More at TikTok World

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in-store shopper looking at a bottled product

16 Instagram Marketing Tips for eCommerce and Retail

Focusing on your Instagram marketing strategy is more important than ever! Use these tips to maximize your retail strategy on Instagram.

16 Instagram Marketing Tips for eCommerce and Retail

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christmas decor and gift wrapping supplies

How to Use Social Media to Attract Holiday Shoppers In-Store and Online

When it comes to attracting holiday shoppers, it is always the right time of the year! Here are some social media strategies you can use before any major shopping holiday.

How to Use Social Media to Attract Holiday Shoppers In-Store and Online

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Pink gift box wrapped in gold ribbon

Holiday Giveaway Ideas: Dos and Don'ts

Spread holiday cheer among your audience by hosting a holiday giveaway! But first, get familiar with these holiday giveaway dos and don'ts.

Holiday Giveaway Ideas: Dos and Don'ts

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ice cream cones flat lay

How to Use Instagram Guides to Make a Holiday Gift Guide

Have an Instagram Shop? Looking to make the most out of it for the holidays? Here's everything you need to know on how to use Instagram Guides to create a holiday gift guide.

How to Use Instagram Guides to Make a Holiday Gift Guide

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