Advertising

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Google Replaces Last-Click Attribution with New Default Model

Google is rolling out a new default attribution model, starting in October, which will work via machine-based learning. Here's everything you need to know.

Google Replaces Last-Click Attribution with New Default Model

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Advertising on TikTok: Pros & Cons

From in-feed ads to hashtag challenges, TikTok has plenty of advertising options to get more eyes on your brand. But before you dedicate all of your ad spend here, check out these pros and cons.

Advertising on TikTok: Pros & Cons

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TikTok Announces Expanded Shopping Solutions and More at TikTok World

TikTok World was full of new product announcements, TikTok Shopping updates and more. Here's the full, TikTok World recap.

TikTok Announces Expanded Shopping Solutions and More at TikTok World

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16 Instagram Marketing Tips for eCommerce and Retail

Focusing on your Instagram marketing strategy is more important than ever! Use these tips to maximize your retail strategy on Instagram.

16 Instagram Marketing Tips for eCommerce and Retail

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How to Use Social Media to Attract Holiday Shoppers In-Store and Online

When it comes to attracting holiday shoppers, it is always the right time of the year! Here are some social media strategies you can use before any major shopping holiday.

How to Use Social Media to Attract Holiday Shoppers In-Store and Online

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Holiday Giveaway Ideas: Dos and Don'ts

Spread holiday cheer among your audience by hosting a holiday giveaway! But first, get familiar with these holiday giveaway dos and don'ts.

Holiday Giveaway Ideas: Dos and Don'ts

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How to Use Instagram Guides to Make a Holiday Gift Guide

Have an Instagram Shop? Looking to make the most out of it for the holidays? Here's everything you need to know on how to use Instagram Guides to create a holiday gift guide.

How to Use Instagram Guides to Make a Holiday Gift Guide

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4 Reasons Instagram Locks Your Account and How to Prevent It

Getting locked or frozen out of your Instagram account can be scary. Luckily, we've rounded up a few steps you can take to help prevent it.

4 Reasons Instagram Locks Your Account and How to Prevent It

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What Brands Need to Know About Instagram Shopping From Creators

Instagram Shopping from Creators will change the way followers shop from creators on social media. Here's everything you need to know about this new feature.

What Brands Need to Know About Instagram Shopping From Creators

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How to Check TikTok Analytics

TikTok analytics can play a crucial role in your marketing strategy. Here, we break down how to access them and how to interpret your numbers.

How to Check TikTok Analytics

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How to Create an Amazon Promo Code for Longer Than 30 Days

If you've had trouble setting up an Amazon promo code to last longer than 30 days, you're not alone. We did some digging and created this step-by-step tutorial to walk you through the process.

How to Create an Amazon Promo Code for Longer Than 30 Days

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digital experiential marketing

5 Digital Experiential Marketing Ideas

Looking for ways to create positive interactions between your brand and customers online? Here are 5 ideas for taking experiential marketing digital.

5 Digital Experiential Marketing Ideas

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