Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
It’s no secret that skincare marketing is competitive. Our guide to skincare social media covers content ideas and tips to help beauty brands grow &...
Is the TikTok Creator Marketplace the right place for brands to find influencers? This post breaks down the platform’s requirements, plus pros and...
Instagram branded content ads (now Partnership Ads) make it easy to turn your best creator content into a paid promotion. Here are some of our...
Influencer ads continue to increase conversions, engagement and reach for CPG brands. Learn why influencer ads are so effective and how they work.
What does social SEO actually look like? This post digs into examples of social search engine optimization and how brands are ranking in social...
Is TikTok SEO on your radar? Learn how TikTok search works and ways to build a strategy that helps your brand rank for relevant TikTok keywords...
What makes Spark Ads so special? Below we dig into the key differences and benefits of TikTok Spark Ads versus non-Spark Ads for brands and creators.
TikTok authorization codes are a key piece of promoting Spark Ads. Below we explain where to access Spark Ad codes in TikTok and how to generate them...
Stakes are high with social SEO as consumers flock to TikTok and Instagram to find products. We dig into five social media search tools to help...
TikTok Spark Ads turn your brand's UGC into high-performing paid promotions. We explain how to set up Spark Ads and ways to optimize your TikTok...
TikTok whitelisting with Spark Ads can instantly transform creator videos into top-tier ads. We explain how to whitelist TikTok content and why...
Ready to ramp up your UGC ads? Below we share expert answers to the most common questions brands ask us about user-generated content advertising.