Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Not sure where you should run your next influencer marketing campaign? Below we explain the benefits of TikTok vs. Instagram to help you choose.
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Ready to recruit brand ambassadors on Instagram? Here's what your pitches should say and how to get the right ambassadors for your brand.
Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram product tagging is now available to all businesses and creators. This post breaks down how tagging works and best practices for brands.
Posting Instagram Reels should be a priority for brands eager to boost their presence. Below we explain the benefits of posting Reels and how to make...
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
Wondering if an Instagram influencer you want to work with has fake followers? Here’s what to look for to spot phony accounts and dishonest...