Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
How do brands calculate the ROI of influencer marketing? This post breaks down ways to measure influencer marketing ROI and formulas to help.
Time for a crash course in influencer collaboration! Here are the biggest dos and don'ts of influencer marketing brands should mind when...
Reporting is crucial to measuring influencer campaign performance and ROI. This post breaks down what goes into an influencer report and the metrics...
Influencer marketing for beauty brands is bigger than ever. These 18 beauty influencer marketing examples highlight how investing in influencers is...
Not sure where you should run your next influencer marketing campaign? Below we explain the benefits of TikTok vs. Instagram to help you choose.
Branded hashtags are an effective but misunderstood tool for brands on Instagram and TikTok. This post explains how to create your own (and why you...
Trying to understand the difference between affiliate and ambassador programs? This guide breaks down everything brands should know about how both...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Curious about how companies claim their Instagram geotags? Below we explain the steps for creating a custom location for your brand on IG.
Ready to recruit brand ambassadors on Instagram? Here's what your pitches should say and how to get the right ambassadors for your brand.
Fake Instagram followers can hurt your account's growth and engagement. Ready to put a stop to follower spam once and for all? This guide explains...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.