Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.
The numbers don’t lie when it comes to how well influencer marketing works. Below we share over a dozen influencer effectiveness statistics that...
Learn all about how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits, we break it all down below!
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Looking to level up your TikTok marketing strategy? Get inspired by nine of the best brands on TikTok (and learn why their content is so successful).
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...
Hashtags are responsible for billions of TikTok views but what are they actually for? This post breaks down TikTok hashtags and how they work from A...
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to whitelist influencer posts and why you...
TikTok whitelisting instantly transforms creator videos into top-tier ads. This post explains how to whitelist TikTok content and why brands should...