Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
TikTok whitelisting with Spark Ads can instantly transform creator videos into top-tier ads. We explain how to whitelist TikTok content and why...
Ready to ramp up your UGC ads? Below we share expert answers to the most common questions brands ask us about user-generated content advertising.
Not sure what to make of TikTok Shop? We dig into TikTok’s latest shopping features and what brands working with influencers need to know about them.
For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines and best practices to maximize your...
CPG brands are crushing it on TikTok right now. Below we highlight what top consumer brands post on TikTok and how to maximize your influencer...
Despite popular belief, the TikTok algorithm isn’t a total mystery. This post explains how TikTok ranks content and ways brands can “beat” the...
Learn all about how Amazon's affiliate program works for merchants. From who pays for commissions to program benefits, we break it all down below!