Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Is TikTok SEO on your radar? Learn how TikTok search works and ways to build a strategy that helps your brand rank for relevant TikTok keywords...
What makes Spark Ads so special? Below we dig into the key differences and benefits of TikTok Spark Ads versus non-Spark Ads for brands and creators.
TikTok authorization codes are a key piece of promoting Spark Ads. Below we explain where to access Spark Ad codes in TikTok and how to generate them...
Stakes are high with social SEO as consumers flock to TikTok and Instagram to find products. We dig into five social media search tools to help...
TikTok Spark Ads turn your brand's UGC into high-performing paid promotions. We explain how to set up Spark Ads and ways to optimize your TikTok...
Ready to ramp up your UGC ads? Below we share expert answers to the most common questions brands ask us about user-generated content advertising.
Not sure what to make of TikTok Shop? We dig into TikTok’s latest shopping features and what brands working with influencers need to know about them.
For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...