Trends & Insights (3)

2 women holding phones

Reels vs. IGTV: How They Compare and Which You Should Use

Reels and IGTV are both Instagram video formats, but which is better for your brand? Here break down the pros, cons and differences of each.

Reels vs. IGTV: How They Compare and Which You Should Use

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tiktok marketing strategy

5 Tips to Master Your TikTok Marketing Strategy

Are you trying to increase your brand's presence on TikTok? Check out our top five tips to improve your TikTok marketing strategy.

5 Tips to Master Your TikTok Marketing Strategy

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digital experiential marketing

5 Digital Experiential Marketing Ideas

Looking for ways to create positive interactions between your brand and customers online? Here are 5 ideas for taking experiential marketing digital.

5 Digital Experiential Marketing Ideas

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hands typing on a laptop

Influencer Marketing Reporting: How to Measure Success

Reporting the results of your influencer marketing campaign can be stressful and overwhelming. Here, we break down how to measure success based on your campaign goals.

Influencer Marketing Reporting: How to Measure Success

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tiktak brand guidelines

TikTok Brand Guidelines: Dos and Don’ts

Learning a new app can be overwhelming, but not if you have these TikTok Brand Guidelines at your side.

TikTok Brand Guidelines: Dos and Don’ts

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tiktok influencer marketing

TikTok Influencer Marketing Campaign Examples and Ideas

Not sure which TikTok influencer marketing campaign is right for your brand? Take a look at these campaign examples and ideas!

TikTok Influencer Marketing Campaign Examples and Ideas

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pr package ideas

6 Micro-Influencer PR Package Ideas

From picking the perfect products to including a handwritten note, here are 6 PR package ideas to get micro-influencers posting about your products!

6 Micro-Influencer PR Package Ideas

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using pinterest to drive traffic to instagram

6 Examples of Brands Using Pinterest to Drive Traffic to Instagram

Pinterest's uses extend beyond driving brand awareness and sales. Many brands and influencers use it to drive traffic to their Instagram. Here are examples of 6 brands doing just that!

6 Examples of Brands Using Pinterest to Drive Traffic to Instagram

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how to set up an instagram shop

How to Set Up an Instagram Shop for Your Brand

With 130 million users tapping on shopping posts every month, it's time for your brand to join in on the Instagram Shop hype! Here's a step-by-step guide to show you how to set up an Instagram Shop ...

How to Set Up an Instagram Shop for Your Brand

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social commerce trends

4 Social Commerce Trends that Drive Sales

Brands and customers are continuing to adopt social commerce platforms, like Facebook and Instagram Shops. Here's everything you need to know about social commerce and the social commerce trends you ...

4 Social Commerce Trends that Drive Sales

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marketing gen z millennials

Marketing to Gen Z vs Millennials

If your target audience includes a mix of both Gen Z and millennials, it’s tempting to create one marketing strategy and apply it to both groups. The question is, will doing this earn you results, or ...

Marketing to Gen Z vs Millennials

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Retargeting: How to Optimize your Influencer Marketing Campaigns for Conversions

Retargeting: How to Optimize your Influencer Marketing Campaigns for Conve...

Influencer marketing campaigns can generate a lot of engagement around your products, but if you aren't using retargeting ads, there’s a good chance you’re letting most of that hard-earned buzz go to ...

Retargeting: How to Optimize your Influencer Marketing Campaigns for Conve...

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