Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Is your brand active on YouTube Shorts yet? This post digs into best practices and tips to help you nail your YouTube Shorts marketing strategy.
Learn everything you need to know about YouTube Shorts brand partnerships, including how creator collabs work between brands and influencers.
What is influencer whitelisting and why does it matter? We dig into steps and best practices for whitelisting influencer content to boost ad...
TikTok whitelisting with Spark Ads instantly transforms creator videos into top-tier ads. We explain how to whitelist TikTok content and why brands...
Instagram whitelisting turns brands' best creator content into awesome ads. Here’s a breakdown of how to set up whitelisting on Instagram (and why...
What does the recent TikTok ban mean for brands? Below we explain the context of the 2025 ban and whether brands on the platform should do about it.
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use TikTok audio...
What’s the advantage of Instagram Reels vs Posts for more reach? This post tackles both types of content, when to publish them and how they're ranked...
How are brands using Instagram Reels to win customers? Check out these Reels examples and ads to get inspired to level up your own social video...
Check out our analysis of 34,000+ creator posts detailing new micro-influencer marketing benchmarks, statistics and trends to watch in 2025 and...
If you’re doing UGC ads on Instagram, you need Partnership Ad codes! Here’s our breakdown of where to find Instagram Ad codes and how to generate...
Looking for examples to inspire your UGC strategy? We dig into eleven of the best user-generated content examples we've seen recently and why they...