What does the recent TikTok ban mean for brands? Below we explain the context of the ban and why brands on the platform shouldn’t assume the worst.
Is your brand sticking to TikTok's music guidelines? Here's a breakdown of their rules, TikTok's Commercial Music Library and how to use audio as a...
Despite popular belief, brands shouldn’t sweat their social media follower count. Below we explain why (and what metrics to focus on instead).
Using TikTok as a business can be overwhelming. That’s why we’ve put together these TikTok brand guidelines to help you make the most of the app ASAP.
Why are UGC creators all the rage right now? We explain who these creators are, how they differ from influencers and if they’re right for your brand.
Is TikTok SEO on your radar? This post breaks down how TikTok search works and the steps brands can take to help their videos rank.
Want to get micro-influencers posting about your products? That means making your brand's PR boxes stand out. Below are six PR package ideas that can...
Is the TikTok Creator Marketplace the right place for brands to find influencers? This post breaks down the platform’s pros and cons to consider.
As more CPG brands take to TikTok, now’s the time to level up your strategy. Below we highlight how consumer brands are winning on TikTok with...
As influencer marketing grows, so do concerns over fake creators. This post explains what brands need to know about influencer fraud and how to avoid...
What types of posts get the most engagement on Instagram? This post breaks down four specific types of Instagram content brands need to prioritize.
Instagram Reels is the perfect format for promoting user-generated content. This post breaks down how to put build your brand’s UGC Reels campaign...