Trends & Insights

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Consumer-to-Consumer Marketing vs. B2C Marketing

Consumer-to-consumer marketing and B2C marketing can both help brands promote to consumers, but there are some key differences. Find out which you should be using.

Consumer-to-Consumer Marketing vs. B2C Marketing

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What is Social Proof and Why is it Critical for Brands in 2022?

Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why it's critical for brands and marketers.

What is Social Proof and Why is it Critical for Brands in 2022?

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7 Tactics to Build Brand Trust and Increase Purchase Confidence

Brands that thrive all have the same thing in common: their customers trust them. Use these tried and tested tactics to build trust for your brand and increase purchase confidence.

7 Tactics to Build Brand Trust and Increase Purchase Confidence

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6 Remedies to Overcome Low Brand Trust

It's no secret that brand trust is at an all-time low. Here are six ways you can improve trust for your brand.

6 Remedies to Overcome Low Brand Trust

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10 User-Generated Content Examples that Drove Massive Brand Trust

Everyday user-generated content has the power to influence trust (and purchases). Here are 10 user-generated content examples that did just that.

10 User-Generated Content Examples that Drove Massive Brand Trust

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How to Use User-Generated Content to Strengthen Your Online Sales Funnel

UGC is a powerful tool that your brand likely isn't making the most of. Here are some ways to leverage UGC to strengthen your online sales funnel.

How to Use User-Generated Content to Strengthen Your Online Sales Funnel

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5 Factors That Influence Purchase Behavior All Marketers Should Know

Understanding what drives purchase behavior leads to better marketing. Here are 5 factors that influence purchase behavior to keep in mind!

5 Factors That Influence Purchase Behavior All Marketers Should Know

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Dos and Don'ts of Using TikTok's Music Library as a Business Account

If your brand is on TikTok, you need to read this!! Here is everything you need to know about TikTok's Music Library and what sounds are safe to use.

Dos and Don'ts of Using TikTok's Music Library as a Business Account

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The Complete TikTok Marketing and Advertising Strategy Handbook

No matter how long you've been on TikTok, there's always something new to learn. Here's everything you need to know about TikTok marketing and advertising.

The Complete TikTok Marketing and Advertising Strategy Handbook

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3 Lessons We've Learned While Marketing on TikTok for Brands

After running hundreds of TikTok campaigns for brands in verticals of all kinds, we've learned a thing or two. Here are our top 3 takeaways.

3 Lessons We've Learned While Marketing on TikTok for Brands

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TikTok Livestream 101: Everything Brands Need to Know

Have you jumped on the TikTok LIVE train yet? If you're not sure where to start, don't sweat it — we've got all the basics (plus some tips) right here.

TikTok Livestream 101: Everything Brands Need to Know

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Google Replaces Last-Click Attribution with New Default Model

Google is rolling out a new default attribution model, starting in October, which will work via machine-based learning. Here's everything you need to know.

Google Replaces Last-Click Attribution with New Default Model

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