Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
From boosting organic reach to scaling Spark Ads, brands are all-in on TikTok UGC. We dig into the benefits of TikTok using user-generated content...
The more user-generated content your brand gets, the more UGC moderation matters. We dig into what moderating UGC looks like and how to do it...
Why is user-generated content at the core of so many brands’ content strategies? We dig into the benefits of UGC and why it’s so important for...
How UGC usage rights work can be complicated for brands. Below is our breakdown and recommendations for brands on how to request UGC.
Ready to repurpose UGC that your brand owns? Learn best practices for repurposing user-generated content and influencer posts to maximize their...
Effective brand seeding is tough to execute but some brands truly nail their strategies! Here are eight examples of product seeding done right.
Creator licensing is a simple concept but obtaining influencer usage rights can be complicated. Here's how to streamline influencer content rights...
Creating UGC ads is a top priority for brands looking to boost paid performance and give their marketing a human touch. Below we share best practices...
What makes Spark Ads so special? Below we dig into the key differences and benefits of TikTok Spark Ads versus non-Spark Ads for brands and creators.
Ready to ramp up your UGC ads? Below we share expert answers to the most common questions brands ask us about user-generated content advertising.
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
TikTok brand campaigns are huge for consumer brands right now. Below are seven TikTok campaign examples and ideas to inspire your own branded videos!