Creators can play a pivotal role in your Amazon marketing strategy. Here are seven reasons why, from driving demand to supporting a product launch.
Influencer marketing is due to undergo a lot of changes in 2022, so we've rounded up our top trends and predictions to help you prepare for the new...
Social proof is invaluable for brands today. Wondering how to weave it into your marketing? Here are seven superb social proof examples to inspire...
What are the differences between TikTok Challenges and Branded Hashtag Challenge Ads? Which should you use? We gathered all the facts, just for you.
Prepare your CPG brand for success with these marketing tactics, from try-on tools to consumer-to-consumer marketing to product personalization and...
Online shopping is transforming in 2022, just as much as it's growing. If you want to optimize for e-commerce conversations, check out these tips.
Consumer-to-consumer marketing puts consumer reviews and recommendations at the center of your marketing strategy. Here's why it's key for brands.
C2C, or consumer-to-consumer, marketing is a marketing methodology in which consumers discover brands from people they trust. Here's why it works.
Social proof is a phenomenon in which a person’s behavior or actions are impacted by those around them. Here's why this is critical for marketing.
Wondering how you can drive trust (and sales) with user-generated content? Take a look at these user-generated content examples and how they helped...
User-generated content is a powerful tool your brand should leverage. Learn how to strengthen your online sales funnel by incorporating UGC, and more!
It's important to understand what drives purchase behavior to optimize your marketing efforts. Here are 5 factors every marketer should know!