Influencer marketing moves fast! Catch up on the latest trends, UGC strategies and campaign best practices from our expert team.
Ready to ramp up your UGC ads? Below we share expert answers to the most common questions brands ask us about user-generated content advertising.
Not sure what to make of TikTok Shop? We dig into TikTok’s latest shopping features and what brands working with influencers need to know about them.
For retailers, influencers bridge the gap between digital and in-person awareness. Here’s how retail brands can leverage influencers for in-store...
Unclear about these new branded content terms? We hear you! This post explains influencer allowlisting, dark posting and what it means to whitelist...
Who wins in a showdown between user-generated and brand-generated content? Below we dig into the benefits of both (and where influencer-generated...
Marketers are buzzing over the launch of Instagram Threads. Below we dig into Threads’ implications for brands and examples of how brands are using...
TikTok micro-influencers generate authentic content and organic engagement for brands. Below we break down the benefits of micro-influencers on...
Ready to step up your TikTok outreach strategy? Below we share our easy-to-use outreach templates and tips for contacting influencers on TikTok via...
Is an influencer database a smart way to scale your campaigns? This post breaks down the pros and cons of influencer database software that brands...
UGC creators are all the rage right now! We explain who these creators are, whether they're right for your brand and the difference between UGC and...
Influencers are a proven way to support your sales efforts. The challenge? Tracking sales from influencers is rarely a linear process. This post...
TikTok brand campaigns are huge for consumer brands right now. Below are seven TikTok campaign examples and ideas to inspire your own branded videos!