Influencer Marketing Resources

Facebook’s discriminatory ad policies leave CBD oil brands with few options for social media marketing. CBD oil is one of the most exciting topics in the beauty industry right now. The cannabis ...

Fake followers on Instagram give you little-to-no engagement, which can affect how many people see your brand’s posts (thanks to the new algorithm) and lower the overall quality of your brand’s ...

As of 2018, it is estimated that over 300 million people post an Instagram Story every day. With the right strategy, it’s possible to make your brand a great fit into the roulette of users’ Stories ...

With over 200 million Instagram users visiting business profiles every day, building Instagram campaigns for your brand is vital for social media marketing. Here are the key elements you need to keep ...

With 1 billion monthly users, Instagram isn't showing plans to slow down. Their latest update is Instagram TV.

Instagram Stories are becoming more and more popular for brands trying to expand their reach, increase traffic and boost engagement and sales. Here are 10 Instagram Story examples we’re inspired by ...

Using an influencer platform can make finding, communicating with and managing influencers easier, all while cutting your ecommerce marketing expenses.

Two UCF alumni have launched an Orlando-based startup that helps companies and social media influencers find the perfect partners.

Influencer marketing can be hard to track, but statistics show that it’s one of the best ways to reach your target audience while simultaneously gaining ROI for your business.

Working with brand ambassadors can not only bring new life to your marketing strategy, but also optimize your efforts. No matter what kind of brand ambassador program you run, these influencers can ...

You may be wondering, “What is a brand ambassador?” Or possibly, “How can they improve my social marketing campaigns?” The answer is not as black and white as you’d think.

When defining micro-influencers, most people think that having a small follower count means they won’t make a significant impact for the brand. This couldn’t be further from the truth.